3. MISSION
To create the world's first real-time map of human
health. Our product helps keeping your family healthier
and help doctors and society stop the spread of illness.
If our community is healthy, we are more likely to be
healthy. If illnesses are circulating, then we are more
likely to get ill.
4. VISION
To be India’s most reliable health care product
company offering innovative features superior
quality and value to our customers.
By 2016 we wish to achieve 30% of market
share and while it would be best in terms of
consumer value , customer service, employee
talent, predictable growth.
5. Amity Business School
ABOUT THE PRODUCT
SMARTOMETER IS A
THERMOMETER WHICH GIVES YOU
MUCH MORE THAN THE
TEMPERATURE READING.
IT CAN TELL THE TYPE OF
ILLNESSES THAT IS AROUND YOU
IT ALSO TELLS YOU WHAT
ILLNESS YOU MIGHT HAVE AND
WHAT WE CAN DO ABOUT THAT
6. SPECIFICATION
Size: 0.2in (H) x 0.6in (W) x 5.2in (L)
Battery: None
Processor: None
LCD: None
Compatibility: iOS and Android
Accessories: Case and an adapter for
thermometer calibration
7. KEY FEATURES
Accurate and fast thermometer that exceeds accuracy and
safety requirements.
Ability to save and share symptom history.
Illness forecasting feature that tells you when you are likely
to get better.
One touch scheduling of appointment with physician.
Ability to send symptoms to your family physician.
13. Amity Business SchoolSEGMENTATION
Geographic: Delhi/NCR, Hyderabad, Kolkata, Bangalore,
Pune, Chandigarh, Lucknow, Ahmedabad
Demographic:
. Age: Any age group
. Gender: Male / Female
. Education: Technically literate people
. Family Size: Single and Married With Children
. Socio Economic Class: Upper and Middle Class
15. Amity Business SchoolTARGETING
Target Audience : People of urban cities
who belong to upper and middle class of
society and who are concerned more about
their and surroundings’ health.
16. Amity Business SchoolPositioning
“ A Technologically advanced THERMOMETER
that enables accurate health monitoring”
. On the basis of the benefit: Instant health report.
17. Amity Business SchoolMarketing Mix...
•Product Strategy
Product is differentiated on basis of performance quality.
Smartometer, an early stage digital health startup is creating
the world’s first real-time map of human health.
More precise than normal thermometers
More durable than glass thermometers
Helps users track their illness history
Share history with physicians, manage and plan around their
illness
18. Amity Business SchoolMarketing Mix...
• Pricing Strategy
Product cost for company is INR 550/unit
Thermistor- Rs 35/-
Logic design-Rs 175/-
Software – Rs150/-
Body material & Assembling – Rs 190/-
1unit (incl. case and adapter) - Rs 675/-
1unit ( calibration adapter only) - Rs 120/-
Profit Margin per unit : 22.7%
19. MARKET COMPETITIORS
BRAND TYPE PRICE
HICKS DIGITAL 650
HICKS ANALOG 150
ACCUSURE DIGITAL 700
JBL ANALOG 120
OPERON DIGITAL 745
20. Amity Business SchoolMarketing Mix...
•Distribution Strategy (Place)
Phase 1: Sample units are given to physicians and asked
to recommend for patients.
•Area of Distribution:- Tier 1 Cities -
Delhi, Kolkata, Chennai, Bangalore, Ahmedabad, Hyderaba
d etc.
Phase 2: Product is introduced into online market.
•Area of Distribution:- Above cities and other tier 2 cities
like: Bhopal, Amritsar, Chandigarh etc.
Phase 3: Products and accessories are distributed among
wholesale and retail pharmacy stores.
• Area of Distribution:- Distribution in tier 3 cities like
Patna, Varanasi, Jamshedpur etc.
21.
22. Amity Business SchoolMarketing Mix...
•Promotional Strategy
•Online Marketing and Direct Marketing.
•Event Press Conference.
.
23. •Advertising
Print Ad in newspaper and magazines.
Electronic Ad in Broad Cast Media.
Standees in hospitals and near pharmacy stores
Social networking sites.
