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ILAM Step into Social Media November

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Sue Anstiss November 2010 Step into Social Media
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First newspaper published Computer 1970 1752 1916 1930’s 2010 TV Radio
The old communication model was a monologue.
3000 The average person is exposed to advertising messages/day
The new communication model is a dialogue.
 
 
 
 
Social media... ,[object Object]
How can Social Media be used? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s not just marketing…
Why should we care
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
BECAUSE VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
#1 73% of UK households now have internet access #2 60% of UK adults access the internet every day #3 31 million people made an online purchase in last 12mths #4 42% of internet users post messages on social media sites Source: ONS Opinions Survey Social media – reminder
but does Social Media work?
Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
Engagement correlates with performance
 
 
 
 
 
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But how do we get started?
10 Keys to Social Media success
1. Experiment with social media ,[object Object],[object Object],[object Object]
2. Have a strategy
Photo by Utne.com HOPE IS NOT A STRATEGY.
 
 
3. Listen
 
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5. Give generously
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Relinquish control
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10. Measure results
www.google.com/analytics
Free analytics to measure success
Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
Paid for analysis Level 3 Level 1 Level 2
 
 
Questions so far
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500 million users 100+ million mobile WORLDWIDE
Over 24 million users 11+ million daily UK STATS
 
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Events Wall Info Photos Shop News Polls Reviews
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Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
 
 
 
 
[object Object],have watched video clips
 
Using video for business 10 great ideas!
 
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4,000,000,000 The number of photos archived on Flickr.com
 
 
200,000,000 blogs
 
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S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
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1,105% year on year growth
Nearly 75 million people visited the Twitter site in January 2010…
1.2 billion Tweets – in January 2010
tools
 
Who I follow…
 
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Branded geo-location services
 
 
 
Some things to do
IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
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#1 Set Objectives
#2 Listen
#2 Listen
#3 Relinquish control
#4 engage
#5 measure
“ Marketing”
“ Advertising”
“ Public Relations”
“ Social Media Marketing”
Testing the Methodology
“ White Christmas”
Some reading material...
 
 
 
 
Sue Anstiss 01628 630363 [email_address] @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com

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