Sheffield -Social Media Day August 9th 2010
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The document discusses social media and provides tips for businesses to engage with social media. It notes that two thirds of the global internet population visits social networks and visiting social sites is now the fourth most popular online activity. It recommends having a strategy, listening to your audience, engaging with them, relinquishing some control, generously sharing content, and measuring results. Statistics on social media usage like the growth of Twitter, photos on Flickr, and LinkedIn members are also presented.
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Sheffield -Social Media Day August 9th 2010
- 1. Step into Social Media
- 3. First newspaper published Computer 1970 1752 1916 1930’s 2010 TV Radio
- 5. The old communication model was a monologue.
- 6. 3000 The average person is exposed to advertising messages/day
- 7. The new communication model is a dialogue.
- 9. Why should we care
- 10. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
- 11. BECAUSE VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
- 12. Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
- 13. Engagement correlates with performance
- 14. But how do we get started?
- 15. 1. Have a strategy
- 16. Photo by Utne.com HOPE IS NOT A STRATEGY.
- 17. 2. Listen
- 18. 3. Engage
- 34. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
- 39. 4,000,000,000 The number of photos archived on Flickr.com - October 2009
- 42. 1,105% year on year growth
- 43. Nearly 75 million people visited the Twitter site in January 2010…
- 44. 1.2 billion Tweets – in January 2010
- 45. tools
- 48. Who I follow…
- 57. Measure results
- 61. Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
- 62. Paid for analysis Level 3 Level 1 Level 2
Notes de l'éditeur
- Sue – General introduction including: our names, what we do in the UK, some of the operators we have worked with. KS - This is our third year at IHRSA and in the past we have talked about how to engage with the community beyond the walls of your facility. This year we are going to be exploring how better to communicate with the people close to you – your staff and your members. Effective communication is absolutely vital to the success of your business yet it is something that the majority of us spend very little time considering. We are in a people business and communication is absolutely core to our business. Despite this, how many of you have put aside training budget this year to specifically make you more effective communicators? This is not unusual. We all get so wrapped up in day today operations and issues that need our immediate attention, staff recruitment, H&S checks, member tours etc that it is sometimes difficult to stand back and consider fundamental issues. In the last 30 years, technological developments have hugely increased the opportunities to communicate to the people close to us. With the simple push of a ‘send’ button we can send a message to literally thousands of senders in seconds. Scary stuff that offers huge benefits but also introduces some dangers too, the danger is we get so used to sending emails that we forget about the importance of human contact and intimate relationship building. During this presentation we have an opportunity to take 90 minutes out of our busy schedules and really think about the communication practices we are involved in every day. Ultimately better engagement with staff and members will result in better retention, all impacting bottom line.
- Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you’re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity.
- To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information.
- Research shows that on average person is subject to some 3,000 essentially random pitches per day. Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
- You share and create relationship and dialogue with your customers
- Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
- The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc
- When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
- When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
- When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
- 83% of those using the internet have watched video clips
- 83% of those using the internet have watched video clips
- When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- 55% have used sites like Fllickr and Picasso to upload photos
- Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and
- Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and
- Even your congress is now on YouTube
- Even your congress is now on YouTube
- Even your congress is now on YouTube
- Even your congress is now on YouTube
- Even your congress is now on YouTube
- Find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating