Presentation by Sue Ellson of the Camberwell Network on the topic of Camberwell Networking for Camberwell Business Club, Camberwell, Victoria, Australia
3. history
• started at O’Donoghues First National in Camberwell Jul 2011
• reviewed all local Camberwell networks
• joined Camberwell Centre Association Sep 2011 and semi-regular
attendee at Camberwell Centre Association Friday morning meetings
• launched Camberwell Professionals Association Oct 2011
• started Camberwell Business Functions from Apr 2012
• facilitator for functions in Apr, Jun, Aug, Oct 2012
• supported development of St John’s Business Roundtable Breakfasts
Program since 2011
• promoted various Camberwell initiatives through my networks
• started monthly After Work Drinks for Camberwellians Oct 2012
• launched www.camberwellnetwork.com 20 November 2012
• see LinkedIn for the rest! http://au.linkedin.com/in/sueellson
4. purpose
To be a portal of information, networking and events for
people who live, work and network in Camberwell,
Victoria, Australia.
To support existing initiatives and share them with a wider
audience.
To build upon the business and social capital that has
already been created both face to face and online.
5. information
Information sharing has changed
• we need to think about keywords all the time
• we need to find our ideal customer/client and where
they are circulating
• we still need to create an emotional connection to
encourage ongoing involvement
• more information is available but it is not always
accessed or used
6. networking
Networking has changed
• more is done online after hours via online methods
• face to face is occurring less
• establishing a committed network takes more effort
• value propositions are more important
• personal and business brand management is essential
• authenticity and social proof are vital
• need to be connected locally and internationally now
7. events
Events are changing
• remember printed invitations and RSVPs? Almost nil now
• no shows are increasing, late bookings are common
• time poor people are seeking direct benefit
• long term commitment is waning
• home based workers are seeking a social component
• some people do not attend any live events
• webinars and recordings/podcasts are becoming more
popular
8. what do we have
in Camberwell?
Information
• mostly out of date records of local businesses (no central
repository despite multiple efforts)
• few representations on Google+, Facebook, Twitter and
LinkedIn – and mostly real estate only (no engagement)
• spasmodic and inconsistent interest and support from
local traders, businesses and government
• sparse quantifiable information on the Camberwell
Business Proposition (proposal being developed)
9. what do we have
in Camberwell?
Networking
• very little online but have started with websites,
Google+, Facebook, Twitter and LinkedIn
• various events run by networks and individual
organisations but usually not promoted across the
Camberwell precinct
• plenty of coffee shops for direct business meetings but
not many venues for business networking functions
• issues with head office versus staff and owners –
connecting with the decision makers
10. what do we have
in Camberwell?
Events - Regular
Camberwell Business Club, Mondays 1pm - 2pm Bistro Deco
$20 includes lunch and speaker http://www.camberwellbusinessclub.com.au
After Work Drinks for Camberwellians and Networkers, 3rd Wednesday Monthly 5:30pm - 7:00pm Palace Hotel
$0 purchase own refreshments, donation to Foundation Boroondara http://www.camberwellnetwork.com
Camberwell Business Forums, Tuesday Evenings, five this year, 5pm - 7pm St John's Anglican Church
$20 or free for Camberwell Centre Association Members http://www.camberwellbusiness.com.au
Breakfast Roundtable at St John’s Anglican, Thursday morning 8:30am - 9:30am, about four events per year
$15 breakfast provided http://stjohnscamberwell.org.au/content/business-roundtable
Business Boroondara Express, First Wednesday Monthly 6pm – 7pm at the City of Boroondara offices in Camberwell
Free with refreshments provided http://www.businessboroondara.com.au/
Smart Networking Forum Camberwell, 1st Friday of the Month 12:30pm – 2pm at the Tower Hotel
Membership Fee http://smartnetworkingforums.com.au/camberwell/
BNI Boroondara, Tuesday mornings 7:00am - 8:30am at the Camberwell Bowling Club
Membership Fee http://www.bni.com.au/chapter_details.asp?chap_id=4849
Rotary Club of Camberwell, Wednesdays 6:15pm - 7:45pm, Canterbury Centre
Membership Fee http://camberwellrotary.org.au
Heartlink Network (Women Only) Various times, usually mid morning in Camberwell Area
$20 http://www.theheartlinknetwork.com/user_info/2630
11. what do we have
in Camberwell?
Events - Irregular
• Dymocks Author Events – no regular time but very
frequent
• Westpac Seminars – Nicholas Nathan
• Institute of Management Consultant lunches – Peter
Buckingham
• City of Boroondara Workshops – only going to people
on the mailing list and sometimes in local publications
• Others no-one has heard of apart from the clients of
that business and their friends and family
12. what does
Camberwell need?
• champions who share (with authenticity) and coordinate
on an ongoing basis
• education to bring businesses up to speed with presence,
branding and engagement, locally and internationally
• workers who accept responsibility for their part in the
collective good (arts project example)
• take steps towards critical mass – every step in the
right strategic direction is a step forward
• create a community model that we can share – Return on
Investment and Return on Engagement can be measured
Any questions?
