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Similar to Social Media – Lotteries Council 2011
Similar to Social Media – Lotteries Council 2011 (20)
Social Media – Lotteries Council 2011
- 2. Please - interrupt - interact Sue Fidler
- 3. Why is “social media” so different?
- 9. It is still one to many - lots of “ones” to “lots of Manys”
- 23. In every generation more than 80% of people think friends asking them to support a charity is an acceptable means of solicitation.
- 36. 2) think about your audience - who are they - where are they? - what do they want? - how do they talk?
- 46. 4) use your website a base.. to sign up, donate etc
- 53. - Write as a person - Talk to people as friends - Less formal than “corporate style” - Build a relationship - Personalise where possible
- 56. Resources: How to guide www.suefidler.com/SN Social Media Tools www.suefidler.com/SNtools Blog www.charitybuzz.net
Editor's Notes
- matures/WWII 1928-1946 baby boomers 1946-1959 Generation X 1960-1978 Generation Y 1979-1995 Generation Z 1996-2012