How SugarCRM Empowers Individualized Customer Experiences
1. THE POWER OF “i” IN ACTION
Clint Oram
CTO and Co-Founder
@sugarclint #SugarCon
2. free them from the tyranny
indispensable tool
create extraordinary
customer relationships
designed for the individual
one price…no hidden fees
3.
4.
5. Sugar Demo
The Power of “i” in Action
Insurance Agent
Clint Oram
Policyholder
Jennifer Stagnaro
Notes de l'éditeur
ClintJenniferClint DemoBill – 5:30 Minutes as scriptedLarry -
As Sugar talked to people who rely on Customer Relationship Management systems to run their business, we recognized that most sales and support people hate using them. We set out to free them from the tyrannyof conventional CRM systems. We knew that companies wanted more than just a recording and management system. They wanted anindispensable toolthat would help sales, marketing, and customer support team members win more business and create extraordinary customer relationships. Further, it needed to be affordable so that they could put it in the hands of every employee who engages with customers. We decided to build an innovative CRM system designed for the individual contributor, not just for the management team. We did away with the drudgery of endless data entry, and focused on enabling people to do their job better by giving them the right information, when they need it, before they even ask. And, we simplified the buying process: one price,all-inclusive, with no hidden fees so you know how much the system costs.
Our answer is to put the “i” in CRM. What do we mean by that?We’ve taken the traditional management benefits of CRM -- visibility and reporting – and added the individual to the CRM solution. We’ve given anyone who interacts with customers an indispensable tool that helps to deliver extraordinary customer relationships.We’ve added innovation by empowering the individual user with modern tools that improve their work day and help them focus on their customers.We’ve increased value by offering these tools at a price that makes them available to every customer-facing worker, so organizations can provide the highest level of service and productivity in each customer interaction.Greater customer satisfaction results when you empower the individual employee to take actions – Bruce Temkin – Customer Satisfaction guru The Temkin Group (customer experience ratings); Phil Winters might; strativity
