2. ICONOGRAPHY- The iconography in all three tasks
was quite evident, Firstly to portray that it was a gangster crime
film we had the gun as our main iconography to show the
violence and crime which would occur in the film. Another main
iconography would be the clothing of each character which we
showed in all three as you can see the detective/mafia is wearing
a suit in all three tasks, the reason why is to show the audience
the characters role and also to get across that he seems to come
across as someone powerful in all three tasks as a suit shows
someone's identity. Another main iconography shown in the
trailer and poster which was the main plot of the trailer was the
briefcase shown. As you can see in my poster I included a
briefcase to indicate to the audience that the briefcase does play
a main part in the trailer which is quite evident in the trailer
ACTORS- As you can see in the ancillary tasks the two
main actors were present in them to show the audience what
film they are associated with. Although we had more characters
in our trailer I wanted to keep my poster simple by including
the main two characters who will appeal to the majority
audience
SETTINGS- The setting of our trailer was based in
London and the urban areas of London, this is shown in the
trailer where we see many shots of the urban streets and the
landscape of London. It is also shown in my poster where we see
the famous London building called the Gherkin in order to show
the audience where the film is based, however it is not shown in
my magazine.
3. We had quite a few unique selling points in our trailer. Firstly I would say
the main one would be the cat and mouse chase between the innocent
civilian and the mafias, which is the main plot of our film. The reason
being is because we see in all gangster films where the rivalry could
between a few gangs but to make it different and unique we wanted to
include the chase between a normal civilian and a mafia crew. Another
unique selling point would be the character of the mafia boss which is
played by a female (bottom right picture) The reason why we had done
this because we always see in trailers where a mafia gang is always run by
a male dominant character however to make ours different to others we
decided to keep our mafia boss a female dominant character. Another USP
would be the location of the film. The reason being is because we tend to
see all gangster films based in America or city areas however we decided
to keep our in London where we do not see many gangster crime films
taking place.
Finally having a diverse cast was also crucial. Although we subverted to
having a black innocent character we wanted to keep this a USP for the
audience to see that not all black people are criminals and we also wanted
the audience to sympathise them. Overall the main plot of having the cat
and mouse chase of the briefcase was the main USP as it created the whole
plot of our trailer.
4. For the marketing of my poster, I had to be very careful
on the format of my poster whether to keep it landscape
or portrait and what would appeal more to my target
audience. However I decided to go with a portrait
format because it could be displayed in various settings
such as bus stops, stations and newspapers. As we see
with these type of locations posters are seen with more
clarity by the audience as they do not see it at speed etc.
And would attract more people in comparison to a
landscape poster where we see it on billboards or on
sides of buses. We tend to see them as a teaser poster
with less information which would not make it so
attractive unless your film is well known. So in order to
give more information about the film I chose to keep it
in a portrait format. I also chose this format so I could
create a full poster in comparison to a teaser poster so
the audience understand the concept of my poster.
Another area where we see a market growing is social
media such as facebook, twitter, instagram etc. So
places like this would be a great option to consider
advertising for as we see a lot of teenagers using these
social websites, which is ideal for our trailer as our
target audience is mainly focusing on young teenagers.
