If you have been procrastinating about Mobile, you better start now. The trend is clear and present. Read more to view and understand data which tells you about the mobile demographics in India related to ecommerce and specifically Tier 2 cities.

1. DIAL M FOR …
The unmistakable trend in Omni-channel Retail

2. Vision 2020
Media Convergence
Web 3.0
Green Retailing
Social Media
Customer Centricity
M is the new e
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3. Vision 2020
M
is the new
e
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•
•
•
•
Various reasons for mobile commerce not to have
been successful in the past
iPhone brought in a revolution of sorts
Faster networks, better security helps
Smarter identity management
Prominent in the developing world
From our V2020 slides, you would remember
Get on the bus, quickly. It will be a game changer,
the way the internet was in the past.
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M-commerce
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Developing markets
Large opportunity in developing markets gaining loyalty, causing
economic transformation
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Long term vision
Think short terms Vs long term, sustain brand equity
UPDATE: The Indian government has proposed a scheme to spend INR
7860 crore to distribute 2.5 crore mobile phones and 90 lakhs tablets
specifically to the rural population.
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4. The eM survey
• We did a data based survey across 133K visitors
to an ecommerce web site selling merchandise
mainly to K-12 demographic.
• These were total visitors in a limited period of
time which did not include festival or strong
seasonal buying.
• This web site gets a significant amount of traffic
from Tier 2, 3 and rural geographies.
• What we found…

5. Platform and OS Spread
• A fair share of 18% customers, visitors came in through
mobile platforms.
• Of the 18%, 4% used tablets.
• There might be more phone users who are actually using
“phablets”
• The ~18% is a rising number.
• Android is the most commonly used OS.
No surprise there.
• iOS is a large 18%. Can’t possibly be all
metro based.
• 23% seem to be using OSes which are not
getting recorded. Might have a similar
spread.

6. Mobile Device and Input Device Spread
Opera 2%
• Suggestion of a large number of Level 2
type, re-labeled or unbranded devices.
• This is expected in the lower economic
strata of the society, who happen to have
internet access on their phone
• Clearly, touch screen is a growing market across
phones, phablets and tablets
• Styluses form a small segment, and identify
phablets primarily

7. Trinayan (
) - the third eye is a concept
referring to an invisible eye which provides perception
beyond ordinary sight. The third eye often symbolizes
a state of enlightenment.
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