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AN INSIGHT FOR RETAIL CIOS
Vision 2020

Media Convergence
Web 3.0

Green Retailing

Social Media

Customer Centricity

© copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks.

M is the new e
2
We have also seen

Supply chain
Increasing,
growing
pressure on
supply chain.
Right size,
optimize.

Customer
discretion
Customers are
becoming
increasingly
difficult to
please.
Demand
Driven, not
merchandise
driven

Environment

Technology

Slimming
margins

Environmenta
l pressures
keeps
increasing

Technology is
rapidly being a
disruptive force,
and allowing
hitherto
unknown
players to play

Margin
pressures keep
mounting even
though the
worst of the
recession is
past

Running a successful retail operation is now more difficult than ever before
© copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks.

3
The four pointer for CIOs

1
2

3
4

Proactive alignment with business
Consumer and demand driven retailing
Out of the box
Act local, think global

© copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks.

4
Proactive alignment with business
• IT not always being aligned with the mainline
business has always been the bane of many a CIO
organization. Right now is the opportunity to
make the change.
• CIOs must choose to drive leadership in IT areas
which directly add to the company value
propositions, and not wait for business to set
direction and strategy for IT.

© copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks.

5
Consumer and demand driven retailing
• Retailing is slowly becoming, and will completely be
Customer driven rather than merchandise driven. The
hammer and nail syndrome will have to go away. As shake
downs happen, the retail geography changes. New
specialty, and information driven retail comes to play very
strongly.
• Here are two examples –
– Airtel is the largest seller of music in India today.
– Best Buy's largest competitor perhaps is Amazon, and not
other brick and mortar set ups (now that Circuit City is history).

• Better understanding the customer behaviour is what will
make the difference.
© copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks.

6
Out of the box
• Time to think differently, time to adapt and bring
forth disparate step changes in technology.
Retailers who are able to harness technology for
bringing in innovation will see progress.
• Technology which brings in quick supply chain
squeeze, inventory handling or deliver top-line
increase will see being adapted, and CIOs need to
be ready to move rapidly.

© copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks.

7
Act local, think global
• All retailers must think of the world as their consumer base.
Thinking global does not necessarily mean proliferation to the
scale of Starbucks in which case you could see half a dozen
Starbucks signs standing any stop lights in downtown AnyCity in
the US.
• The Body shop is a fairly decent example, and so is WHSmiths in
gradual global expansion, and reducing overall risk by placing
the eggs in different baskets.
• Of course, this needs the processes and systems to support
such geographic diversity and this is where the CIO comes in to
play a major part.
• In some geographies e.g. India, most of this progress will be
through JVs, and the CIO plays a part in integration and
adapting to local IT needs.
© copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks.

8
Trinayan (
) - the third eye is a concept
referring to an invisible eye which provides perception
beyond ordinary sight. The third eye often symbolizes
a state of enlightenment.

OUTSOURCING STRATEGY

IT ADVISORY

LEARNING STRATEGY

RETAIL

OFFSHORING STRATEGY

PROCESS ENGINEERING

TRAINING

CONSUMER PRODUCTS

CIO ON TAP

PROJECT MANAGEMENT

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STARTUP ADVISORY

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Retail CIO 2020

  • 1. AN INSIGHT FOR RETAIL CIOS
  • 2. Vision 2020 Media Convergence Web 3.0 Green Retailing Social Media Customer Centricity © copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks. M is the new e 2
  • 3. We have also seen Supply chain Increasing, growing pressure on supply chain. Right size, optimize. Customer discretion Customers are becoming increasingly difficult to please. Demand Driven, not merchandise driven Environment Technology Slimming margins Environmenta l pressures keeps increasing Technology is rapidly being a disruptive force, and allowing hitherto unknown players to play Margin pressures keep mounting even though the worst of the recession is past Running a successful retail operation is now more difficult than ever before © copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks. 3
  • 4. The four pointer for CIOs 1 2 3 4 Proactive alignment with business Consumer and demand driven retailing Out of the box Act local, think global © copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks. 4
  • 5. Proactive alignment with business • IT not always being aligned with the mainline business has always been the bane of many a CIO organization. Right now is the opportunity to make the change. • CIOs must choose to drive leadership in IT areas which directly add to the company value propositions, and not wait for business to set direction and strategy for IT. © copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks. 5
  • 6. Consumer and demand driven retailing • Retailing is slowly becoming, and will completely be Customer driven rather than merchandise driven. The hammer and nail syndrome will have to go away. As shake downs happen, the retail geography changes. New specialty, and information driven retail comes to play very strongly. • Here are two examples – – Airtel is the largest seller of music in India today. – Best Buy's largest competitor perhaps is Amazon, and not other brick and mortar set ups (now that Circuit City is history). • Better understanding the customer behaviour is what will make the difference. © copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks. 6
  • 7. Out of the box • Time to think differently, time to adapt and bring forth disparate step changes in technology. Retailers who are able to harness technology for bringing in innovation will see progress. • Technology which brings in quick supply chain squeeze, inventory handling or deliver top-line increase will see being adapted, and CIOs need to be ready to move rapidly. © copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks. 7
  • 8. Act local, think global • All retailers must think of the world as their consumer base. Thinking global does not necessarily mean proliferation to the scale of Starbucks in which case you could see half a dozen Starbucks signs standing any stop lights in downtown AnyCity in the US. • The Body shop is a fairly decent example, and so is WHSmiths in gradual global expansion, and reducing overall risk by placing the eggs in different baskets. • Of course, this needs the processes and systems to support such geographic diversity and this is where the CIO comes in to play a major part. • In some geographies e.g. India, most of this progress will be through JVs, and the CIO plays a part in integration and adapting to local IT needs. © copyright delhigate educomm. All rights reserved. delhigate educomm & KOOLSKOOL logos are registered trademarks. 8
  • 9. Trinayan ( ) - the third eye is a concept referring to an invisible eye which provides perception beyond ordinary sight. The third eye often symbolizes a state of enlightenment. OUTSOURCING STRATEGY IT ADVISORY LEARNING STRATEGY RETAIL OFFSHORING STRATEGY PROCESS ENGINEERING TRAINING CONSUMER PRODUCTS CIO ON TAP PROJECT MANAGEMENT CONTENT DEVELOPMENT STARTUP ADVISORY +91 9980711477 | +91 9980525553 reach@delhigate.com threenayan.wordpress.com