Measuring Success for Social App and Social Products to Drive Revenues. Talk given at CodeCamp Silicon Valley by Sudha Jamthe

1. Measuring Success of Social Apps and Integrations For Silicon Valley CodeCamp Oct8 2011 Sudha Jamthe @sujamthe @sujamthe

2. Social Features/Integrations Faceboob Apps Facebook Connect from web via social widgets Google+ Apps (mobile today) Twitter Connects from Web App Connect from Mobile (not covered in this talk) @sujamthe

3. Facebook App/Connect Measurements What Facebook Provides Active users (Daily, Weekly, Monthly) Likes, Unlikes Activity (PageViews) Activity (Media Consumption) User Installs – new, lifetime,monthly active Share Feedback Performance @sujamthe

4. What you need to measure - Start with your goals Success is defined from your goals New User Acquisition from Facebook Connect New Revenues Increased engagement of existing users Profiling users to serve them better with your product/service @sujamthe

5. @sujamthe

6. Building engaging applications Its not onlyaboutsocial media posting, but alsobuildingengagingcontent, contenttypes, marketing facebookapplications 1000 users 50 to publish 150 new users @sujamthe

7. What you need to measure Focus, Measure and Adapt 1. Follow path of user adoptions/drop off Likes-> Published Likes -> New Users 2. What variables drive better conversion of likes to new users? Showing Friends, Curated Content, positioning of like on your site 3. User Demographics, Virality, Referral Sources 4. Track engagement of new users to increased engagement of existing users. @sujamthe

8. Metrics Recommended From FANS - Size, reach, and growthofthefanpage ENGAGEMENT - User interactions and engagement to content COMMUNITY - Community management, response rate, keyinfluencers, CORE FANS COMPETITORS - Compareallofthatwithcompetitors @sujamthe

9. Secret Sauce? Agile Tweeking to your Goals @sujamthe

10. Thanks! Contact: Sudha Jamthe @sujamthe Presentation on slideshare: @sujamthe