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Bayern Munich
- 3. Bayern Munich Background • • Fußball-Club Bayern München e. V. •
- 4. Bayern Munich Background : • • Saebener • Strasse 51, 81504 Muenchen
- 5. Bayern Munich Background / • League • • -
- 7. Bayern Munich Background • • Jupp Heynckes
- 8. Bayern Munich Background • • •
- 9. History of Bayern Munich
- 10. History of Bayern • Munich • • • MTV 1879)
- 11. History of Bayern • Munich • • •
- 12. Honors of Bayern Munich
- 13. Honors of Bayern • Munich – , ( ): – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – • • -
- 14. Honors of Bayern • Munich - • - • • • •
- 15. Identity of Bayern Munich
- 16. Identity of Bayern Munich LOGO: • • •
- 17. Identity of Bayern Munich • Tagline/ Slogan: –Deutscher Rekordmeister (English- German Champions) – Bayern Munich is designed to honor the club's slogan “Mia san Mia”
- 18. Identity of Bayern Munich • USP/Objective: – Most successful football club in Germany.
- 19. Identity of Bayern Munich • – • -
- 20. • • •
- 22. Bayern Munich’s • Records • • - • -
- 24. • The largest home wins in history: 11:1 (defeated Borussia Dortmund on Nov.11st, 1971) • The largest away wins in history: 7:1 (competed with Monchengladbach on Mar 24th, 1979) • The largest home losses in history: 0:7 (lost to Schalke 04 on Oct 9th, 1976) • The largest away losses in history: 1:7
- 26. 4Ps of Bayern Munich Product : • • • shop premium
- 28. 4Ps of Bayern Price :Munich • 4) : •
- 29. 4Ps of Bayern Munich Place : • • (Allianz Arena) • Postfach 900451 81504 Munchen • http://www.fcbayern.t-com.de • webmaster@fcbayern.de
- 30. 4Ps of Bayern Promotion : Munich • Campaigns • CLUB AND FAN CLUB MEMBERS Receive a 10% discount on non-reduced articles! • FROM ORDERS TO THE VALUE OF 100 € AND OVER (Free Fan Set) • THANK YOU GIFT FOR YOUR FIRST ORDER
- 31. SWOT Analysis of Bayern Munich
- 32. SWOT of Bayern • S Munich – Strong global brand name – Excellent marketing and high quality merchandising – Have own field. – Allianz Arena has a seating capacity of around 70,000 – It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi – Bayern is a membership-based club with
- 33. SWOT of Bayern • W Munich – Less popular football club as compared to other top English and Spanish clubs. – Over dependence on Germany players affects global brand – Lesser brand visibility and presence in the global market
- 34. SWOT of Bayern • O Munich – Tapping global fan bases like India, China – More advertising and brand visibility would help build on brand equity.
- 35. SWOT of Bayern • T Munich – Other top clubs buying out good players – Internal problems between players and management – Financial debts incurred due to expensive player transfers
- 37. Bayern Munich’s STP • Segmentation – Millions of people across the world who love to play or watch football.
- 38. Bayern Munich’s STP • Target Group – Men in the age group 15 and above globally.
- 39. Bayern Munich’s STP • Positioning – Germany’s top football club having the best football players.
- 41. Bayern Munich’s Competitors • Arsenal • Real Madrid • Chelsea • AC Milan • Liverpool • Inter Milan • Barcelona • Manchester Football United Club • Juventus
- 43. Bayern Munich’s • Coach : Jupp Heynckes • : 1945-05-09 • : • : 180 cm. • : 83 kg.
- 44. Bayern Munich’s • Coach : • : 2011 • : • : 04,
- 45. Bayern Munich Note: Players
- 46. Bayern Munich Players
- 47. Munich Players • : 26.58
- 48. Bayern Munich • Players • • - - – Nils Petersen • cm • kg • • Am) • Am),
- 49. Bayern Munich • Players • • - - – 11 • cm • kg • • - - •
- 50. Bayern Munich • Players • • - - – • cm • kg • • - -
- 51. Bayern Munich • Players • – • - - • cm • kg • • - - • :€ • SSV
- 52. Bayern Munich • Players • • - - – • cm • kg • • - - • :€ • •
- 53. Bayern Munich • Players • • - - – • cm • kg • • - - • • •
- 54. Bayern Munich • Players • • - - – Takashi Usami • cm • kg • • •
- 55. Bayern Munich • Players • • - - – 23 • cm • kg • • - - • •
- 56. Bayern Munich • Players • – David Alaba • - - • cm • kg • • - • •
- 57. Bayern Munich • Players • • - - – 30 • cm • kg • • - - • •
- 58. Bayern Munich • Players – • • - - • cm • kg • • - -
- 59. Bayern Munich • Players • • - - – • cm • kg • • - - • •
- 60. Bayern Munich • Players • • - - – • cm • kg • • - - • :€ • • Volyn,
- 61. Bayern Munich • Players – Breno Vinicius Borges • • - - • cm • kg • • - - • •
- 62. Bayern Munich • Players – 5 • • - - • cm • kg • • - - • •
- 63. Bayern Munich • Players – Marcio Rafinha •Ferreira • - - • cm • kg • • - - • •
- 64. Bayern Munich • Players • – 17 • - - • cm • kg • • - - • •
- 65. Bayern Munich • Players • – • - - • cm • kg • • - - • •
- 66. Bayern Munich • Players • – • - - • cm • kg • • - -
- 67. Bayern Munich • Players – • • - - • cm • kg • • - -
- 68. Bayern Munich • Players – • • - - • cm • kg • • - - • •
- 69. Bayern Munich • Players • – - • - - • cm • kg • • - - • • •
- 70. Bayern Munich • Players • – Maximilian • - - Riedmuller • cm • kg • • - • Am) • Am)
- 71. Bayern Munich • Players • – 32 Rouven • - - Sattelmaier • cm • kg • • - • SSV • SSV
- 72. Sponsorshi p of Bayern Munich
- 74. Sponsorship of Bayern Munich S8500 • Samsung Germany Wave Fc Bayern München Limited Edition Package APP FC Bayern Munich • euro On Line Store LIGA! Mobile TV FCB.tv - service
- 75. Sponsorship of • Bayern Munich Bayern Munich