This is presentation for Airtel Delhi Half Marathon 2009 where Sukarya was one of the listed NGOs for the charity event

1. The Airtel Delhi Half Marathon
2009
And Us!

2. Delhi Half Marathon 2008……
33, 000 people ran……….in the Over Rs. 1.64 crores
celebration of life mobilized for various social
issues and NGOs
From over 30 nations
Relayed live to over 90 countries - wide 34 corporate built 43 teams, 7
media coverage, electronic and press sent multiple teams.
Firmly positioned as the world’s richest
half marathon
People from all walks of life ran together 65 charities raised money for
to make a difference their cause

3. 2008 was bigger than 2007 in
every aspect ….
2009 promises to be much
bigger!!!

4. The Airtel Delhi Half
Marathon, 2009
Renewed commitment to scale new heights,
set new records!

5. Be the Change You Want To See
PLEDGE
To Support Your Cause

6. BEHTAR SWASTHYA BEHTAR SAMAJ
Support Sukarya

7. Registration & Tax Exemption
• Trust deed Registration Number: 7373 dated 3rd
August, 2000
• FCRA Registration No.: 231660689 dated 31st
March 2006
• 80 G Registration Number: DIT ( E ) 2008-2009 /
S - 2784 / 790

8. VISION
VISION
Our vision is achieving sound health for the poorest
section of the society, especially women, adolescents
and children by not just providing access to health care
but empowering them to create a healthy society through
promotion of efficacious and affordable methods of
disease prevention. We seek to empower particularly the
women and children for 'Behtar Swasthya Behtar
Samaj'

9. OBJECTIVES
Our Objectives
● To advocate, encourage and guide positive 'health-seeking behavior' with
special emphasis on mental and spiritual health.
● To reduce mortality, morbidity and fertility through training, awareness
campaigns, workshops and health related education for all.
● To empower women by strengthening their physical and emotional well-being
and economic security.
●To provide humanitarian assistance to areas affected by natural calamities
such as cyclones, earthquakes and floods.
● To initiate and implement social and community development activities in
the field of healthcare, income generation for women as well as education
for the weaker sections of society.

10. ACTIVITIES
MAJOR ACTIVITIES OF SUKARYA
I. Health and Development
• A. Improving Reach and Access of RCH and FP services with Quality of Care
This project is a direct implementation project by Population Foundation Of India with
active partnership of Sukarya organization. The project is of 3 years period and
covers a population of 50,000 which includes 27 villages of Nuh and Tauro Block of
Mewat District. The goal of the project is to improve the reproductive and child health
and family planning status in Mewat.
• B. Reduction in the prevalence of Anemia – an important factor of maternal
mortality and morbidity: The project reaches a population of 30000 in 10 villages of
Gurgaon district in Haryana. The project was initiated on May, 2006, aims to reduce
the “Prevalence of Iron Deficiency Anaemia” among adolescent girls, pregnant
women and lactating mothers. The project is supported by Population Foundation Of
India, New Delhi.

11. ACTIVITIES
• C. Men as Partners in Improving the health Status of the Rural Communities
The project reaches to a population of 29000 in 13 villages of Tauro Block of Mewat
District. The project objectives focus on male partnership and participation in
improving the overall health status of rural communities. The project will facilitate
easy, accessible and affordable health products and services to the community
through camps, mobile clinics, provision of medicines and diagnostic facilities and the
most important referring the serious cases to private and government hospitals.
• D. Better health through Community based health centre
The village Bandhwari in Gurgaon with the population of 5000 population has no
quality health care facilities. The residents of this village, particularly the marginalized
people were entirely dependent on quacks to receive primary health services. There
was no clinic or dispensary in the village. By keeping these facts into consideration
Sukarya stared, its small but of great importance, joint venture in the village with the
support of CAF and Incentive Destinations.

12. ACTIVITIES
• E. Reaching to the urban slums by Sukarya Sehat Centre & Physiotherapy Unit
Sukarya sehat centre & physiotherapy unit was inaugurated in 2005 in Sukarya’s
premises at Sushant Lok. Since then, sehat centre provides free primary level health
care to poor and needy people, especially women and children from nearby slums.
• F. Health Facility to Schools run by other NGOs
We are providing regular health checkups to school children of schools run by
Humana People to People India, Sankalp, and Saksham.
Cont…

13. ACTIVITIES
II. Women Empowerment
A. Women empowerment by strengthening self help group and micro enterprise
development
A pilot project on women empowerment by strengthening self help group and
vocational training was an ambitious step toward this direction. Apart from the saving,
the self help groups are involved in income generation activity of spice and cereal
making. The Beauty Parlor course was provided to the adolescent girls with an
objective to provide them with basic skills of a beautician. The project is supported by
Charities Aid Foundation and Godfrey Philips India. This project is running in 3
villages Bandhwari, Waliawas and Gawalpahari in Gurgaon.

14. Lives that we touched
through our work,
2007-2008…

23. Our board of Trustees
BOARD OF TRUSTEES
• Ms. Meera Satpathy Chairperson
• Ms. Kumkum Bhatia Trustee
ADVISORY COMMITTEE
• Mr. C.B. Satpathy, Retd. DGOI police ,Working as advisor corporate strategy and
security
• Mr. S.K. Kain, I.P.S., Retd. DG Police, Worked as special commissioner WIP
services, Delhi, Member, PGC Delhi
• Dr. Aasha Kapur Mehta, Professor Economics in IIPA, lecturer since 1975,Delhi
University, Reader in IIPA 1997- PRESENT
• Dr. Suraj Kumar, National Programme Officer, UNDP, India Country Office, Delhi.

25. What is Corporate Challenge
• Group of companies that contribute a
minimum of Rs. 2.09 Lakhs and send a
group of upto 30 employees to participate
in the event.
Each of the employee is motivated to raise
any amount in pledges. A corporate signs
up by filling the Corporate Challenge Form
and making an upfront, non-refundable
contribution of Rs. 2.09 Lakhs

26. Corporate Challenge… Contd.
• Out of Rs. 2.09 Lakhs, Rs. 9000 is retained by
Procam towards registration, 12.5% of the rest is
retained by the charity partner towards the
admin. expense, and Rs. 1.75 Lakhs goes to the
charity
• Individual team members can raise pledges for
any NGO/cause of their choice. The charity
partner retains Rs. 5000 or 5%, whichever is
lower, of the pledges raised.

27. Some important info……
• Any company can have a maximum of 7
Corporate Challenge teams.
• Registrations are STRICTLY on first-come-
first-served basis (receiving the duly filled
corporate challenge form and the
registration fee)
• Maximum number of Corporate Challenge
teams 100

28. Race participation options
There are four race categories for a corporate
team members to choose from:
The Half Marathon – 21 Kms(18 years and above)
The Great Delhi Run – 7 Kms(12 years and above)
Senior Citizen’s run – 4.5 Kms(60 years and above)
Wheelchair Event* – 2.5 Kms(12 years and above)
*Wherever applicable

29. Incentives for the corporate to be part of
this…
Special Pledge Kit -in physical form and one CD for
each team
Workshops on pledge raising conducted on requests
by the charity partner – Concern India Foundation
Team Leaders’ meeting facilitated by Concern India
Foundation - event update, pledge raising tips,
standardized presentations that they can use to
motivate their team members, etc.
Separate holding area at Event Venue on Race Day
Processing, reconciliation and acknowledging all
pledge cheques received, issuing receipts, thank you
letters and 80G certificates as may be applicable, by
Concern India Foundation

30. Incentives for the corporate to be part of
this…

33. Important dates for the Corporate Challenge
• Registration Starts from – 20th August
• Registration ends on – 20th October
• Last day for submitting the pledge forms – 28th
November 2008 (individual employees)
• Post event Press meet (Declaration of the
Charity awards and releasing the charity docket)
– 3rd week of December, 2009

35. Who is a Dream Teamer………
• If you are 12 years and above, fit, brimming
with exuberance and enthusiasm and live a “To
Do” attitude, this charity option is for you.
• A Dream Teamer needs to raise a minimum of
Rs. 1 lac in pledges, registers with an upfront
non-refundable contribution of Rs. 10,000 (this
will be considered in the total minimum amount
to be raised by him/her). A one time flat
deduction of Rs. 6500 is retained by the Charity
partner towards the administration expenses.

36. Race participation options….
• There are four race categories for a Dream
Teamer to choose from:
The Half Marathon – 21 Kms (18 years and above)
The Great Delhi Run – 7 Kms (12 years and above)
Senior Citizen’s Run – 4.5 Kms (60 years and above)
Wheelchair Event* – 2.5 Kms (12 years and above)
*Wherever applicable

38. Important dates for the Dream Teamer
• Registration Starts from – 20th August
• Registration ends on – 20th October
• Last date for sending the first one Lakh in
pledges to ensure participation as a Dream
Teamer - 20th October
• Last day for submitting rest of the pledge forms
– 26th November 2008
• Post event Press Meet (Declaration of the
Charity Docket and Awards) – 3rd week of
December, 2008

39. The Dream Team Awards structure
Highest Pledge Raising Individual (Men)
Highest Pledge Raising Individual
(Women)
Highest No. of Pledges raised by a
Dream Teamer
Youngest Dream Teamer
Highest Online pledge raising Dream
Teamer

40. The Dream Team Awards structure
Highest Pledge Raising Individual (Men)
Highest Pledge Raising Individual
(Women)
Highest No. of Pledges raised by a
Dream Teamer
Youngest Dream Teamer
Highest Online pledge raising Dream
Teamer

41. The Dream Team Awards structure
Highest Pledge Raising Individual (Men)
Highest Pledge Raising Individual
(Women)
Highest No. of Pledges raised by a
Dream Teamer
Youngest Dream Teamer
Highest Online pledge raising Dream
Teamer

42. Why do people
Run…?

43. Different reasons that excite people…(DT)
• Personal commitment to a cause
• The high of being able to make a difference
through social reach and healthier life-style
• Achieving self-set targets
• Success………achievement leads to
motivational leap!
• Sometimes it takes another person or agency to
realize the potential existing in themselves to
make a difference!

44. Some of the reasons for corporate
enthusiasm…..
• For some, it is an excellent brand leveraging
opportunity (they even time their media plans
accordingly!)-mobile branding, choreographed
race formation,message specific costumes (of
the cause that you support or your direct
business objective)
• Some see it as a motivational tool for their
employees across hierarchy!
• For many others it is being leveraged as HR tool
• Some make the opportunity an incentive for their
employee/vendors/distributors

45. Contd…
Yet others purely do it as a
gesture of solidarity for their
chosen social cause!-CSR

46. We seek………..
• Your corporate participation………Please build a
corporate team standing in support of us.
• It would be an absolute synergy if one of the top
management people opt to run as a Dream
Teamer along with the corporate team
• In both regard, we seek a window of ten minutes
to come and make a presentation to your group.

47. Lets join hands…….
And make this event OUR
EVENT…………..
Run in celebration of the
spirit called life!

48. We are reachable at:
SUKARYA
Head office
P-20, (First Floor), South Extn. Part-II,
New Delhi-110049 India Tel: 91-011-26264192
Branch office
Block E, Sushant Lok Phase I,
Gurgaon - 122002 Haryana,
Tel: 91-0124-4114253
Contact Person : Shipra Shukla
Mob: +91-9910248487, +91-9999918517