Brand Equity Mumbai

Brand Equity 2009 - Mumbai

Questions from Brand Equity 2009, Mumbai
Edition.

Compiled for your viewing by March Ahead


Prelims

Question 1

Mr. Foster of Crompton and Greaves was the
•
first person in India to own a _______

Question 2

DuPont pioneered the concept of Getting
•
feedback from peers, managers and
subordinates of all executives. This concept is
known as ___________

Question 3

Sila Petit was India‟s First Lady Pilot. Who was
•
her famous brother

Question 4

Which type of companies try to qualify for the
•
„Geneva‟ seal?

Question 5

Melinda Gates recently said “There are very few
•
things banned in our house like _______ and
________

Mills and Boon
a.
Fish and Chips
b.
Ipods and Iphones
c.

Question 6

If 16 annas = 1 Rupee then Rs. 15 =
•

1 Mohur
a.
1 Cowry
b.
1 Cent
c.

Question 7

In 1952, Walter Cronkite‟s coverage of the
•
Democratic and Republican conventions on
behalf of CBS led to the coining of a very
famous term now ubiquitous in use. What is the
term?

Question 8

The classical Hippocratic oath specifically bars
•
the practitioner from carrying out __________
and abortions

Question 9

Karmali station has been voted the most tourist
•
friendly station. In which Union Territory is it?

Question 10

13 Billion ___________ bags are handed to
•
British shoppers every year

Question 11

Dharavi : Mumbai
•
Bronx : New York
•
Faveks : ??
•

Question 12

According to Peter Drucker, all companies have
•
only 2 Functions viz. Marketing and _________

Innovation
a.
Ideation
b.
Segmentation
c.

Question 13

Monopsony is a situation where there is only
•
one

Banker
a.
Buyer
b.
Seller
c.
Agent
d.

Question 14

Which city‟s name appears below the brand
•
name Haldiram

Question 15

What kind of question first made its appearance
•
in a radio quiz show in 1948 when participants
were answering questions

Question 16

Correction Corporation of America is the largest
•
operator of _______ in the USA

Question 17

Grey Goose is one of the best brands of
•
_______

Question 18

Which of these companies had to buy the rights
•
to their name from a hotel chain?

Wipro
a.
Google
b.
Intel
c.
Dell
d.

Question 19

The Devil‟s _________ office was established
•
by Pope Sextus V. It was subsequently
abolished by Pope John Paul II in 1983

Question 20

The copyrights on which Indian‟s work expired
•
on 1st January 2009

Question 21

Mr. Max Yasgur rented his dairy farm in Bethel,
•
New York for 3 days in 1969. Why?

Question 22

After the World Cup in 2006, who collaborated
•
with the Adidas Innovation team to create the
football PowerServe

Question 23

What appears between the words Wal and Mart
•
in their logo (specific answer)

Question 24

You can win an Ipod from the website
•
NailTheThief.com by throwing rotten eggs on
whose face?

Question 25

Which district in UP is nicknamed Suhag Nagari
•
because it fulfils everything a Suhagan wants?


Prelims

Answers

Question 26-30

Pictures of
•
Mr. Hiranandani
•
Vadilal Ice Cream Commercial
•
Logo of Deccan Chargers
•
Picture of Raj Kumar Santoshi
•
De Beers Commercial
•

Question 1

Mr. Foster of Crompton and Greaves was the
•
first person in India to own a _______

Ans. Car

Question 2

DuPont pioneered the concept of Getting
•
feedback from peers, managers and
subordinates of all executives. This concept is
known as ___________

Ans. 360 Degrees Feedback

Question 3

Sila Petit was India‟s First Lady Pilot. Who was
•
her famous brother

Ans. JRD Tata

Question 4

Which type of companies try to qualify for the
•
„Geneva‟ seal?

Ans. Watch Making

Question 5

Melinda Gates recently said “There are very few
•
things banned in our house like _______ and
________

Mills and Boon
a.
Fish and Chips
b.
Ipods and Iphones
c.

Ans. C

Question 6

If 16 annas = 1 Rupee then Rs. 15 =
•

1 Mohur
a.
1 Cowry
b.
1 Cent
c.

Ans. A

Question 7

In 1952, Walter Cronkite‟s coverage of the
•
Democratic and Republican conventions on
behalf of CBS led to the coining of a very
famous term now ubiquitous in use. What is the
term?

Ans. Anchor

Question 8

The classical Hippocratic oath specifically bars
•
the practitioner from carrying out __________
and abortions

Ans. Euthanasia

Question 9

Karmali station has been voted the most tourist
•
friendly station. In which Union Territory is it?

Ans. Goa

Derek gave everybody 1 mark for this. I think this is because he
goofed up since Goa is a state.

Question 10

13 Billion ___________ bags are handed to
•
British shoppers every year

Ans. Plastic

Question 11

Dharavi : Mumbai
•
Bronx : New York
•
Faveks : ??
•

Ans. Rio de Janeiro

Question 12

According to Peter Drucker, all companies have
•
only 2 Functions viz. Marketing and _________

Innovation
a.
Ideation
b.
Segmentation
c.

Ans A

Question 13

Monopsony is a situation where there is only
•
one

Banker
a.
Buyer
b.
Seller
c.
Agent
d.

Ans. A

Question 14

Which city‟s name appears below the brand
•
name Haldiram

Ans. Nagpur

Question 15

What kind of question first made its appearance
•
in a radio quiz show in 1948 when participants
were answering questions

Ans. The $ 64,000 question

Question 16

Correction Corporation of America is the largest
•
operator of _______ in the USA

Ans. Prisons

Question 17

Grey Goose is one of the best brands of
•
_______

Ans. Vodka

Question 18

Which of these companies had to buy the rights
•
to their name from a hotel chain?

Wipro
a.
Google
b.
Intel
c.
Dell
d.

Ans. C

Question 19

The Devil‟s _________ office was established
•
by Pope Sextus V. It was subsequently
abolished by Pope John Paul II in 1983

Ans. Advocate

Question 20

The copyrights on which Indian‟s work expired
•
on 1st January 2009

Ans. Mohandas Karamchand Gandhi

Question 21

Mr. Max Yasgur rented his dairy farm in Bethel,
•
New York for 3 days in 1969. Why?

Ans. Woodstock

Question 22

After the World Cup in 2006, who collaborated
•
with the Adidas Innovation team to create the
football PowerServe

Ans. Zinedine Zidane

Question 23

What appears between the words Wal and Mart
•
in their logo (specific answer)

Ans. 5 pointed star!

Question 24

You can win an Ipod from the website
•
NailTheThief.com by throwing rotten eggs on
whose face?

Ans. Ramalingam Raju

Question 25

Which district in UP is nicknamed Suhag Nagari
•
because it fulfils everything a Suhagan wants?

Ans. Ferozabad. This district is famous for the
manufacture of bangles.


Finals


Round I
Multiple Choice

Question 1.1

M.N. Srinivas, in a book titled “Caste – Its 20th
•
Century Avatar” coined which of the terms
below

Late Swing
a.
Vote Bank
b.
Cash for Votes
c.

Ans. B

Question 1.2

6 __________ have won 5 Golds in Olympics
•
using Yamaha products

Pole Vaulters
a.
Archers
b.
Shooters
c.

Ans. B

Question 1.3

Which of the following is a trip to the Maldives
•
on a sail boat of the given name

Dhoni Cruise Holidays
a.
Yuvraj Cruise Holidays
b.
Gayle Cruise Holidays
c.

Ans. A

Question 1.4

Building, Blending, Muddling, Rolling and
•
Layering are all terms associated with which of
the following products

Wallpaper
a.
Cocktails
b.
Parathas
c.

Ans. B

Question 1.5

The shorter Oxford Directory removed 65,000 of
•
these before printing its 6th Edition

Commas
a.
Capitals
b.
Hyphens
c.

Ans. C

Question 1.6

What is the name given to a vehicle in rural
•
India made by fitting an engine onto a cart. This
vehicle requires no license / no registration etc.

Jugad
a.
Muft
b.
Sanchay
c.

Ans. A


Round II

Question 2.1

In 1983 a Korean Airlines plane was shot down
•
by the USSR for violating its airspace. The
event led to Ronald Reagan releasing which
technological facility for Civilian use?

Ans. Global Positioning System

Question 2.2

What is the „Wife Acceptance Factor‟
•

Ans. The addition of certain „aesthetic‟ or design
features to hi technology items to make it more
appealing to the wife.

Question 2.3

General Insurance paid Rs. 50 Cr.
•
ICICI Lombard paid Rs. 1.50 Cr.
•
LIC paid Rs. 55 Lakhs
•

What was the „incident‟ that led to these
•
payments

Ans. The 26th November Terrorist attack

Question 2.4

What is Poorism?
•

Ans. Tourism of Poverty Stricken Countries like
Ethiopia and (for shame) India etc.

Question 2.5
This institution will not associate with practitioners
•
of :
„Bioethical' violations such as birth control
•
``Morally dubious'' experiments such as stem cell
•
research
Drug abuse
•
Polluting the environment
•
Contributing to widening divide between rich and
•
poor
Excessive wealth
•
Creating poverty
•

Ans. The Vatican. The abover are known as “The
Seven Social Sins”

Question 2.6

The ____________ __________ costume is
•
the only „non Service‟ uniform to have been
granted a patent in the US

Ans. The Playboy Bunny


Round III
Visuals

Question 3.1

Identify this book
•

Ans. Imagining India by Nandan Nilekani

Question 3.2

Identify this animal
•

Ans. Beluga Whale which gives Caviare

Question 3.3

Identify this duo
•

Ans. Packard and Hewlett of HP

Question 3.4

Identify the product being advertised
•

Ans. Brylcreem. The only product Kishore Kumar
advertised

Question 3.3

What is this product?
•

Ans. Microsoft Money

Question 3.6

Identify the person*
•

Ans. Dheeraj Gupta of Jumbo King
* Picture not the same as shown in the quiz


Round IV

Question 4.1

Since 2005, what is unique about power bills
•
from Reliance Energy?

Ans. From March 2005, Reliance Energy have
been issuing Braille Bills

Question 4.2

The FBI used to refer to these things as Funny
•
Little YNs. What is this product which is fairly
common in use today

Ans. Funny Little YELLOW NOTES. This is a
reference to Post Its from 3M

Question 4.3

In the early part of its history, the Congress
•
used to charge 4 annas as joining fees for
membership. Later, at Gandhiji‟s request, this
was scrapped and replaced with what
condition?

Ans. They had to buy Khadi

Question 4.4

In medieval times, rhino horns were very
•
popular for drinking. Why?

Ans. The Rhino horns were useful for detecting
poisons (they changed colour).

Question 4.5

In January 2005, donations to charity via credit
•
cards showed an increase of 200% vis a vis
January 2004. Why?

Ans. The Tsunami in December 2004

Question 4.6

What is calculated by
•

Income Method
•
Output Method
•
Expenditure Method
•

Ans. The Gross Domestic Product (GDP) of a
country


Round V
Audio Visual
(Not Possible to Reproduce)

Question 5.x

Indentify person in video (Bernie Madhoff)
•
Who is singer of a song where Lambhorgini is
•
mentioned (Acorn)
Identify the message of the brand being shown
•
in video (You drink, we drive… for safe driving
in Mumbai)
Audio – Identify the Movie (Aa Dekhe Zara)
•
Video showing theme song of Love Story
•
(instrumental)
Audio – Identify Singer (Fergie)
•


Round VI
Knock Out

Question 6.1

What is ISRO equivalent of Google Earth
•

Ans. Bhuvan

Deutsche Bank Eliminated

Question 6.2

Heineken is the No. 2 Beer import of the US.
•
What is the No. 1 Beer import?

Ans. Corona

JM Financial Eliminated

Question 6.3

You have heard of Y Class and J Class fares
•
while travelling by air. What is X class ?

Ans. Tickets given to employees

Pinstorm Eliminated

Question 6.4

Who is the CEO of Air Voice Mobile Company
•

Ans. Sanjay Singhania in the movie Ghajjini

Axis Bank Eliminated

Question 6.5

Kookabura, the world‟s leading manufacturer of
•
cricket balls proposed an innovation to the
game of cricket with a highly visible pink cricket
ball. What was the objective in coloring the ball
pink?

Ans. Born out of Kookaburra‟s desire to support a
local charity highlighting breast cancer

Question 6.6

If a person is going to caldarium(hot room), then
•
moves on tepidarium(warm room ) and then
moves to soğukluk ...what is he doing

Ans. Turkish Bath, a variant of sauna baths

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