2. Develop a plan
Keep conversation in mind
Specify your target audience
How to attract customers
How often to tweet
What content to share
Should have high quality content
Frequent updates on tweets
3. Learn from other companies
already using Twitter
B2B companies engage customers
Look at what high profile marketers are tweeting
about
Monitor competitor’s tweets
Assess their strengths, strategies, and weaknesses
4. Build your Twitter profile
Write a concise, customer-centric description of your
business
Link it to your website
Use a compelling profile picture
Use background image that represents your business
5. Seek followers
Follow existing customers, partners and employees
Follow influencers, thought leaders and experts
Retweet and reply to people you think should follow
you
Engage them socially
6. Make content the foundation of
your tweets
You are what you tweet
Timeline is the most important page of your profile
Make relevant,engaging and interesting tweets
Make sure majority of them link to high quality
content….blogposts, webinars, whitepapers, videos
Tweets with links measure higher levels of engagement
in the form of clickthroughs and retweets
7. Tweet regularly, very regularly
Twitter is a high velocity social network
Start by tweeting twice a day – morning and midday
8. Participate in the community
Follow
Retweet
Reply
To the existing community of buyers and influencers
9. Make use of hashtags
Use hashtags for specific marketing campaign
Eg for conducting a webinar
Creates single stream of tweets
Enhance experience by engaging the participants
Give a great customer experience
10. Consider a tweet-chat
These are virtual meetings held on Twitter
Held on certain day and time
Identified by a hashtag
Twitter fosters brand awareness
Can expand org’s reach and exposure
Increase social media visibility
11. Look into promoted accounts,
tweets and trends
Target customers on the basis of interests, geography
and keywords
Accounts
Tweets
Trends
12. Measure the performance of the
page
Tracking system : hootsuite, buffer
Twitter analytics
13. Strategic planning function
Traditional strategy
Market research
Social listening
Journalistic approach
Precise insights into brand truths and audience
mindsets
Powerful differentiation and targeting