Lucknowi food festival at Fortune Inn Grazia

1. Lucknowi Food Festival 14 August – 30 August 2009 Created By Sumedh Tandon

2. Revenue Facts & Figures Total Duration – 15 Days . Dinner Only Total Covers – 1134 , 42 Cover Restaurant Total Revenue earned – Rs : 8,77,157 Sumedh Tandon

3. Reason for the Performance Marketing ……… F & B Operational perfection Word of Mouth***** Strategic use of information and data . Utilization of time – Every Minute is important Sumedh Tandon

4. Marketing Tools Unipol on DND flyover (Connecting Delhi – Noida) Standee outside the restaurant Mass E- mailer Mass SMS Sumedh Tandon

5. Mass SMS – Reminder + Word of Mouth SMS Created specially for the Food festival , creative writing is very important . First 3 lines very Important to create impact in the customers mind Data collected from our own restaurant was used to do this activity. Reservations book/ Comment cards/ Sales force data SMS worked as a reminder and also A strong tool for word of mouth SMS Chef Qureshi at Fortune Inn Grazia, Sec 27 Noida revives the Historic Excellence of Lucknow – Join us for Lucknowi Food Festival from 14 – 30th August. Dinner Buffet @ 550 + Taxes. For reservations call 0120-3988444. Data of 800 clients who visited us earlier was strategically used and cost to reach out to the target audience was 10Paise./ customer / every time Sms was sent every alternate day in a period of 15 days , and results were great. Sumedh Tandon

6. Mass Emailer- Visual Target – Corporate companies in Noida, New Delhi, Gurgoan – SALES FORCE Special Email flyer created and sent to more than 1000 contacts. Targeting Corporate customers generated team lunches and Conferences. Sumedh Tandon

7. Sumedh Tandon Designation: Marketing Analyst Organization: ITC Fortune Hotels Email: sumedhtn@hotmail.com