0
Visual   Design Basics
              Making your message sizzle!
Let’s meet the   stars...
Mr.   Vector
Miss.   Raster
Design   Values
Simplicity
Clarity
Unclutteredness
Our Purpose
Create   ‘Aha!’
Provoke   ‘Thought’
Evoke Emotion
How we do it...
Leading the   eye
Tips
Contrast
100




 75




 50




 25




  0
      USA     Canada   Mexico   Brazil   Argentina   Guatemala

            Carbon Foo...
Full Bleed Images
Adventure
•Hiking
•Kayaking
•Trekking
•Rapelling
•Kayaking
•etc
Adventure
Bleed   off the edges
Aspect   Ratio
Low Resolution Images
Opening Address
Opening Address




Roy Sing ham
Entertainment
Entertainment
Entertainment
Be   consistent
Big   is good
Alpha
De-Noising
This man...
Rule of   Thirds
g   f

k   h
g           f
          P oi nts
P ow er
k            h
Meaning
Consulting is an   ‘Art’
Typography
So, first things first
-- what are we
trying to achieve
here?
Expert




            Informal Learning




         Traditional Training
Novice
         Time
Expert




                             Informal Learning




         Training event
            F




                  ...
Expert




                             Informal Learning



                                      Retention is lost
     ...
Expert


            People reach mastery faster
                 G
                                Informal Learning



 ...
Your Learning

        10%




              20%




  70%
Your Learning


      10%



            20%




70%
Your Learning


      10%



            20%




70%



                  Real Experience
            k
Your Learning


      10%



                      Feedback &
                  b
            20%

                      O...
Your Learning
                  Training
            e
      10%



                         Feedback &
                  ...
YOU need to PAY me
 SOME RANSOm
Simplify Reality
Simple≠Simplistic
‘‘
 Making the simple complicated is commonplace;




                    ’’
 making the complicated awesomely simple,
 th...
That’s it folks!
Thank You
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Visual Design Basics

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Some basic principles of Visual Design.

Published in: Design, Affaires, Technologies
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Transcript of "Visual Design Basics"

  1. 1. Visual Design Basics Making your message sizzle!
  2. 2. Let’s meet the stars...
  3. 3. Mr. Vector
  4. 4. Miss. Raster
  5. 5. Design Values
  6. 6. Simplicity
  7. 7. Clarity
  8. 8. Unclutteredness
  9. 9. Our Purpose
  10. 10. Create ‘Aha!’
  11. 11. Provoke ‘Thought’
  12. 12. Evoke Emotion
  13. 13. How we do it...
  14. 14. Leading the eye
  15. 15. Tips
  16. 16. Contrast
  17. 17. 100 75 50 25 0 USA Canada Mexico Brazil Argentina Guatemala Carbon Footprint in the Americas
  18. 18. Full Bleed Images
  19. 19. Adventure •Hiking •Kayaking •Trekking •Rapelling •Kayaking •etc
  20. 20. Adventure
  21. 21. Bleed off the edges
  22. 22. Aspect Ratio
  23. 23. Low Resolution Images
  24. 24. Opening Address
  25. 25. Opening Address Roy Sing ham
  26. 26. Entertainment
  27. 27. Entertainment
  28. 28. Entertainment
  29. 29. Be consistent
  30. 30. Big is good
  31. 31. Alpha
  32. 32. De-Noising
  33. 33. This man...
  34. 34. Rule of Thirds
  35. 35. g f k h
  36. 36. g f P oi nts P ow er k h
  37. 37. Meaning
  38. 38. Consulting is an ‘Art’
  39. 39. Typography
  40. 40. So, first things first -- what are we trying to achieve here?
  41. 41. Expert Informal Learning Traditional Training Novice Time
  42. 42. Expert Informal Learning Training event F Traditional Training Novice Time
  43. 43. Expert Informal Learning Retention is lost Training event i F Traditional Training Novice Time
  44. 44. Expert People reach mastery faster G Informal Learning Retention is lost Training event i F Traditional Training Novice Time
  45. 45. Your Learning 10% 20% 70%
  46. 46. Your Learning 10% 20% 70%
  47. 47. Your Learning 10% 20% 70% Real Experience k
  48. 48. Your Learning 10% Feedback & b 20% Observation 70% Real Experience k
  49. 49. Your Learning Training e 10% Feedback & b 20% Observation 70% Real Experience k
  50. 50. YOU need to PAY me SOME RANSOm
  51. 51. Simplify Reality
  52. 52. Simple≠Simplistic
  53. 53. ‘‘ Making the simple complicated is commonplace; ’’ making the complicated awesomely simple, that’s creativity. — Charles Mingus
  54. 54. That’s it folks!
  55. 55. Thank You
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