Visual Design Basics
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Visual Design Basics

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Some basic principles of Visual Design.

Some basic principles of Visual Design.

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Visual Design Basics Visual Design Basics Presentation Transcript

  • Visual Design Basics Making your message sizzle!
  • Let’s meet the stars...
  • Mr. Vector
  • Miss. Raster
  • Design Values
  • Simplicity
  • Clarity
  • Unclutteredness
  • Our Purpose
  • Create ‘Aha!’
  • Provoke ‘Thought’
  • Evoke Emotion
  • How we do it...
  • Leading the eye
  • Tips
  • Contrast
  • 100 75 50 25 0 USA Canada Mexico Brazil Argentina Guatemala Carbon Footprint in the Americas
  • Full Bleed Images
  • Adventure •Hiking •Kayaking •Trekking •Rapelling •Kayaking •etc
  • Adventure
  • Bleed off the edges
  • Aspect Ratio
  • Low Resolution Images
  • Opening Address
  • Opening Address Roy Sing ham
  • Entertainment
  • Entertainment
  • Entertainment
  • Be consistent
  • Big is good
  • Alpha
  • De-Noising
  • This man...
  • Rule of Thirds
  • g f k h
  • g f P oi nts P ow er k h
  • Meaning
  • Consulting is an ‘Art’
  • Typography
  • So, first things first -- what are we trying to achieve here?
  • Expert Informal Learning Traditional Training Novice Time
  • Expert Informal Learning Training event F Traditional Training Novice Time
  • Expert Informal Learning Retention is lost Training event i F Traditional Training Novice Time
  • Expert People reach mastery faster G Informal Learning Retention is lost Training event i F Traditional Training Novice Time
  • Your Learning 10% 20% 70%
  • Your Learning 10% 20% 70%
  • Your Learning 10% 20% 70% Real Experience k
  • Your Learning 10% Feedback & b 20% Observation 70% Real Experience k
  • Your Learning Training e 10% Feedback & b 20% Observation 70% Real Experience k
  • YOU need to PAY me SOME RANSOm
  • Simplify Reality
  • Simple≠Simplistic
  • ‘‘ Making the simple complicated is commonplace; ’’ making the complicated awesomely simple, that’s creativity. — Charles Mingus
  • That’s it folks!
  • Thank You