Visual Design Basics
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Transcript

  • 1. Visual Design Basics Making your message sizzle!
  • 2. Let’s meet the stars...
  • 3. Mr. Vector
  • 4. Miss. Raster
  • 5. Design Values
  • 6. Simplicity
  • 7. Clarity
  • 8. Unclutteredness
  • 9. Our Purpose
  • 10. Create ‘Aha!’
  • 11. Provoke ‘Thought’
  • 12. Evoke Emotion
  • 13. How we do it...
  • 14. Leading the eye
  • 15. Tips
  • 16. Contrast
  • 17. 100 75 50 25 0 USA Canada Mexico Brazil Argentina Guatemala Carbon Footprint in the Americas
  • 18. Full Bleed Images
  • 19. Adventure •Hiking •Kayaking •Trekking •Rapelling •Kayaking •etc
  • 20. Adventure
  • 21. Bleed off the edges
  • 22. Aspect Ratio
  • 23. Low Resolution Images
  • 24. Opening Address
  • 25. Opening Address Roy Sing ham
  • 26. Entertainment
  • 27. Entertainment
  • 28. Entertainment
  • 29. Be consistent
  • 30. Big is good
  • 31. Alpha
  • 32. De-Noising
  • 33. This man...
  • 34. Rule of Thirds
  • 35. g f k h
  • 36. g f P oi nts P ow er k h
  • 37. Meaning
  • 38. Consulting is an ‘Art’
  • 39. Typography
  • 40. So, first things first -- what are we trying to achieve here?
  • 41. Expert Informal Learning Traditional Training Novice Time
  • 42. Expert Informal Learning Training event F Traditional Training Novice Time
  • 43. Expert Informal Learning Retention is lost Training event i F Traditional Training Novice Time
  • 44. Expert People reach mastery faster G Informal Learning Retention is lost Training event i F Traditional Training Novice Time
  • 45. Your Learning 10% 20% 70%
  • 46. Your Learning 10% 20% 70%
  • 47. Your Learning 10% 20% 70% Real Experience k
  • 48. Your Learning 10% Feedback & b 20% Observation 70% Real Experience k
  • 49. Your Learning Training e 10% Feedback & b 20% Observation 70% Real Experience k
  • 50. YOU need to PAY me SOME RANSOm
  • 51. Simplify Reality
  • 52. Simple≠Simplistic
  • 53. ‘‘ Making the simple complicated is commonplace; ’’ making the complicated awesomely simple, that’s creativity. — Charles Mingus
  • 54. That’s it folks!
  • 55. Thank You