The document provides guidance on writing news stories and feature articles, including different lead styles, story structure, use of quotes, and descriptive writing techniques. It discusses the inverted pyramid structure for news writing and circular structure for features. The lead should hook the reader with important facts, while the body expands on the topic. Quotes can add credibility and life to a story when used sparingly and attributed properly. Descriptive writing and active verbs help stories come alive for the reader.