Source: http://brandboyz.com/

1. 5 Digital Marketing Tools That Your
Online Business Needs

2. The digital marketing tools listed below are the
ones that you must use in your business. Yes
there others, but they should only be used once
you have these 5 options in place.

3. 1.Email Marketing
Email marketing is still the most effective online
marketing tactic. When people have given you
permission to email them about your products and
services, they are definitely a warm prospect. Make the
most of your digital marketing by placing an email
address capture box on your website.

5. 2. Content Marketing
The foundation of content marketing is that if you provide
reliable and valuable information to potential buyers, they
will inevitably become loyal and regular customers. Avoid
the constant hard sell as this turns people off. Content
does not just have to be words on a page. It can be
videos, infographics, illustrations or photos, podcasts or
online seminars.

7. 3. Video Marketing
Video is used to entertain and educate. Millions of people
use YouTube every month and this gives you the
opportunity to reach a substantial audience who are
looking to buy your products and services. If you're not
marketing on YouTube on a regular basis, put it at the top
of your to-do list.

9. 4. Search Engine Marketing
Search engine marketing is one of two types off digital
marketing. One is when you spend money on a pay per
click (PPC) campaign. This is where you pay each time
your ad is clicked when it appears on a search engine
result. The other is search engine optimization where you
develop non-paid, or organic, results in search engines
listings so that your business appears at, or near, the top
of the results.

11. 5. Social Media Marketing
Social media enables you to connect with your target
market, boost your visibility, generate leads and make
sales. It's an effective medium to post valuable written
content and great images to drive traffic back to your
website. Don't forget to market your best content on
discussion boards, groups and forums, particularly in
places like Facebook groups.

13. Source:
http://brandboyz.com/