Global digital advertising revenue grew significantly from the first half of 2012 to the first half of 2013, with mobile advertising growing the most at 170%. Auto was the top advertising category for digital across several markets, growing revenue by 145%. The data comes from reports by PWC for the IAB in major digital advertising markets like Australia, US, UK and New Zealand, with some differences in methodology between reports.

1. Global Digital Advertising Revenue Snapshot
Growth H1 2013 v H1 2012
170%
145%
127%
73%
52%
30%
85%
20%
16%
18%
18%
29%
Total Market Mobile
Video Advertiser Categories Top 3
Auto
Finance
Real Estate
Retail
Finance
Auto
Consumer
Goods
Finance
Ent/Media
This data has been compiled from revenue reports produced by PWC on behalf of the IAB in Australia, US, UK
& New Zealand. Note that methodologies differ slightly per market. Please refer to complete reports for further
detail.