On the MasterCard Mobile Payments Readiness Index, India achieved a score of 31.5, driven by high scores in the Infrastructure component, moderate scores in Financial Services and Consumer Readiness, and lower scores in overall Environment. Consumer Readiness scores are in line with India’s overall ranking on the Index–number 21.

1. On the MasterCard Mobile Payments
Readiness Index, India achieved a
score of 31.5, driven by high scores
in the Infrastructure component,
moderate scores in Financial Services
and Consumer Readiness, and lower
scores in overall Environment. Consumer
Readiness scores are in line with India’s
overall ranking on the Index–number 21.
Market Forces
SUMMARY
COUNTRY OVERVIEW
INDIA
Mobile Payments
Readiness Index
mobilereadiness.mastercard.com/india
WHAT YOU NEED TO KNOW
MOBILE READINESS FACTORS IN INDIA
14% of Indian consumers are familiar with
both P2P and m-commerce transactions,
and 10% are familiar with POS transactions
Consumers in India have not yet
fully embraced mobile payments
India’s annual investment in
telecommunications of $69.7B gives
it a leading spot in Infrastructure
Mobile Commerce Clusters Consumer Readiness
Financial Services
Regulation
Environment
Infrastructure
31.5
India received high marks for
Infrastructure, the second best on the
Index, with a high number of mobile
phone subscriptions; in addition, India
has made considerable investments in
telecom over the past few years. Financial
Services scores were a bit lower than
average, due to the limited number of cards
in circulation among Indian consumers.
When it comes to Regulation, India is once
again middle of the road compared to its
global counterparts.
Specifically, India’s intellectual property
Mobile phone
prevalence*
Payment card
prevalence*
India Index Average
Internet
penetration
88%
2% 8%
Country Score Index Average
*Calibrated to the highest country average

2. Leading Country ScoreIndex AverageCountry Score
P2P POS m-comm
FAMILIAR WILLING
P2P POS m-comm P2P POS m-comm
USING
0%
25%
50%
75%
100%
GLOBAL PERSPECTIVE ON CONSUMER SENTIMENT IN INDIA
16%
14%
20%
14%
8%
5%
9%
7%5%
5%
11%
10%
19%
14%
21%
12%17%
8%
To view this data in more detail, visit mobilereadiness.mastercard.com/india
Mobile Payments
Readiness Index
mobilereadiness.mastercard.com/india
View Data Sources at mobilereadiness.mastercard.com/about
protection scores low, along with the
procurement of advanced technology
products. India’s score is weighed down
by its overall Environment, which ranks
second to last. India has significantly low
household consumption expenditure per
capita; the percentage of Indians using
the Internet is 7.5 percent compared to an
Index average of 52 percent.
Indian consumers are below average
from a consumer readiness perspective.
Familiarity with and willingness to use
P2P payments is approximately the same.
Willingness to use P2P payments tends to
skew male, higher income, and between
the ages of 18 and 34. There tends to be
less familiarity regarding mobile payments
at POS.
Those who demonstrate willingness to
use mobile payments at POS also tend to
be male and have higher income levels.
Familiarity with and willingness to use
m-commerce is on par with P2P payments;
m-commerce also tends to skew male,
young, and higher income.
Consumer Sentiment
India’s overall readiness for mobile
payments falls in the middle of
the pack. In order to better position
itself for mobile payments, India
will need to focus on furthering
partnerships between banks and telcos,
strengthening its overall environment to
be more amenable to mobile payments,
and engaging with consumers to
highlight the benefits mobile payments
can provide in both the short and
long term.
MASTERCARD CONCLUSION
INDIA
INDEX AVG 33.2
31.5