1. Dutch Digital Market
Overview
Monthly Data | January 2014
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2. Methodology and Definitions
This report utilises data from comScore services, namely comScore
MMX, comScore Video Metrix .
comScore MMX
The comScore MMX suite of syndicated products sets the standard for
digital audience measurement and media planning. It is powered by
Unified Digital Measurement™, the measurement approach that bridges
panel-based and website server-based metrics to account for browsing
on PC. MMX delivers the most accurate suite of audience metrics from 6+
aged population in the Netherlands, providing valuable demographic
measures, such as age, gender, region and household size. MMX reports
on more than 20 000 Dutch properties. In addition, our audience products
report on home and work usage.
For more information please visit:
http://www.comscore.com/Products/Audience_Analytics/MMX
comScore Video Metrix
comScore Video Metrix provides transparent, end-to-end video
measurement and uses robust duration measurement to reveal engaged
time spent viewing online video.
For more information, please visit:
http://www.comscore.com/Products/Audience_Analytics/Video_Metrix
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Proprietary.
2

3. Executive Summary
• In January 2014, there were 13.3 million desktop and laptop internet users,
and 11.2 million unique online video viewers in the Netherlands.
• Linkedin registered the fastest growth on unique visitors of the Top 20
ranking, with a 16 percent increase since December 2013.
• In our Top 20 online video ranking, Vimeo secured the #3 spot, accounting
for nearly 3 million unique viewers during the month.
• VEVO also climbed up, securing the #4 position, with more than 3 million
viewers during January 2014.
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Proprietary.
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4. Internet Use in The Netherlands
January 2014
Total Unique Visitors (000)
13,309
Average Daily Visitors (000)
11,025
Total Minutes (MM)
30,710
Total Pages Viewed (MM)
49,602
Average Hours per Visitor
38.5
Average Pages per Visitor
3,727
Average Usage Days per
Visitor
25.7
Average Visits per Usage
Day
3.5
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Proprietary.
comScore MMX, Netherlands , January 2014,
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5. Top 15 Web Properties
Total Unique Visitors (000)
Google Sites
12.669
Microsoft Sites
10.858
Facebook
9.939
Sanoma Group
8.067
eBay
6.927
Publieke Omroep
6.011
Wikimedia Foundation Sites
5.976
Ahold Sites
5.539
Telegraaf Media Groep
5.401
De Persgroep
4.864
ING Group
4.636
Linkedin
4.625
Rabobank Group
4.326
TWITTER.COM
3.961
RTL Group Sites
3.933
comScore MMX, Netherlands , January 2014,
© comScore, Inc.
Proprietary.
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6. Main Categories in The Netherlands
Average Hours per Visitors
9,6
6,5
3,4
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3,3
Proprietary.
2,7
2,6
2,5
comScore MMX, Netherlands , January 2014,
1,8
1,8
1,5
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7. Online Video Highlights
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Proprietary.

8. Online Video in The Netherlands
January 2014
11,285
Total Unique Viewers (000)
2,821,231
Videos (000)
Videos per Viewer
250
Hours per Viewer
17.7
4.3
Minutes per Video
12,017
Total Minutes (MM)
© comScore, Inc.
Proprietary.
comScore Video Metrix, Netherlands , January 2014,
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9. TOP 15 Online Video Properties in The Netherlands
Total Unique Viewers (000)
Google Sites
10.347
Facebook
5.121
Vimeo
3.033
VEVO
3.014
Publieke Omroep
2.907
RTL Group Sites
2.816
Maker Studios Inc.
2.313
Telegraaf Media Groep
1.875
Warner Music
1.870
Sanoma Group
1.868
ZEFR**
1.836
AOL, Inc.
1.544
Amazon Sites
1.458
Parcproductions.com*
1.399
Exponential - Firefly Video
1.395
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Proprietary.
* Video Ad Network
** Video Platform/SSPs/Ad exchange
comScore Video Metrix, Netherlands , January 2014,
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10. Top 15 YouTube Partner Channels Ranked by Unique Viewers
Total Unique Viewers (000)
VEVO @ YouTube
3.004
Maker Studios Inc. @ YouTube
2.252
UMG @ YouTube
2.000
Fullscreen @ YouTube
1.900
Warner Music @ YouTube
1.870
ZEFR @ YouTube
1.836
SonyBMG @ YouTube
1.756
The Orchard @ YouTube
1.630
armadamusic @ YouTube
1.321
rumblefish @ YouTube
1.268
RTL Netherlands @ YouTube
1.181
Base79 @ YouTube
1.170
Believe @ YouTube
1.051
SpinninRecords @ YouTube
997
BroadbandTV @ YouTube
© comScore, Inc.
965
Proprietary.
comScore Video Metrix, Netherlands , January 2014,
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11. About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behaviour that enable
clients to maximise the value of their digital investments. A preferred source of digital
audience measurement, comScore offers a variety of on-demand software and custom
services within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital
Business Analytics and Mobile Operator Analytics. By leveraging a world-class
technology infrastructure, the comScore Census Network™ (CCN) captures trillions of
digital interactions a month to power big data analytics on a global scale for its more than
2,000 clients, which include leading companies such as
AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial
Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal
McCann, Verizon, ViaMichelin and Yahoo!.
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