Hero Honda Motors is the largest motorcycle manufacturer in the world. It is a joint venture between Hero Group of India and Honda of Japan founded in 1984. The document analyzes Hero Honda's sales growth over 5 years from March 2006 to March 2010. Sales turnover increased steadily each year from Rs. 10,097 crores to Rs. 16,792 crores. Total expenses also rose but at a lower rate, resulting in increased profits each year. The company's most popular model is the Hero Honda Splendor, selling over 1 million units annually.

1. Evergreen Growth Of Hero Honda Motors
INTRODUCTION
INDUSTRY Automotive
FOUNDED January 19, 1984 in Gurgaon,
Haryana, India
HEADQUATERS New Delhi, India
KEY PEOPLE Brijmohan Lal Munjal (chair and founder)
Toshiaki Nakagawa (joint managing director)
Pawan Munjal (Managing Director & CEO)
PRODUCT Motorcycles, Scooters
REVENUE U$ 2.8 billion
TYPE Public company
BSE:HEROHONDA M
WEBSITE www.Herohonda.com
Hero Honda Motors Limited has been the largest two wheeler
company in the world for eight consecutive years. The company had a

2. market share of 41.35% in the year 2008-2009 and over a 25 year span
it has crossed the 15 million unit milestone. Hero Honda sells more two
wheelers than the second, third and fourth placed two-wheeler
companies put together
Hero Honda, based in Delhi, India. is a joint venture between the Hero
Group of India and Honda of Japan. It has been referred to as the
world's biggest manufacturer of 2-wheeled motorized vehicles since
2001, when it produced 1.3 million motorbikes in a single year. During
the fiscal year 2008-09, the company has sold 3.28 million bikes and the
net profit of the company stood at Rs. 1281.7 crore, up 32% from the
previous fiscal year.
The company's most popular model is the Hero Honda's Splendor, which
is the world's largest-selling motorcycle, selling more than one million
units per year
“Hero” is the brand name used by the Munjal brothers for their
flagship company Hero Cycles Ltd. A joint venture between the Hero
Group and Honda Motor Company was established in 1984 as the Hero
Honda company,India.
During the 1980s, the company introduced motorcycles that were
popular in India for their fuel economy and low cost. A popular
advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that
emphasised the motorcycle's fuel efficiency helped the company grow at
a double-digit pace since inception.
Hero Honda has three manufacturing facilities based
at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand.
These plants together are capable of churning out 3.9 million bikes per
year. Hero Honda's has a large sales and service network with over
3,000 dealerships and service points across India. Hero Honda's
customer loyalty program, the Hero Honda Passport Program, claims to
be one of the largest programs of its kind in the world with over 3 million
members.
The 2006 Forbes 200 Most Respected companies list has Hero Honda
Motors ranked at 108.

3. OBJECTIVES-
to identify sales growth and progress of the company of its five
years.
RESEARCH METHODOLOGY-
The research of the data is based on secondary data and the
necessary datas have been collected from various sources.
And in order to find out the factors those have effect on the
growth level of the company, have been tested by descriptive
statistic, pie chart and bar chart as well.
ANALYSIS-
Mar '06 Mar '07 Mar '08 Mar '09 Mar '10
Sales
Turnover 10,097.17 11,553.47 12,048.30 13,553.23 16,792.62
Total
Expenses 7,352.20 8,707.19 8,963.10 10,594.45 13,102.26
Sales Turnover
Mean 12808.958
Standard Error 1138.686713
Median 12048.3
Mode #N/A
Standard Deviation 2546.180895
Sample Variance 6483037.152
Kurtosis 1.191327491
Skewness 1.041736916
Range 6695.45
Minimum 10097.17
Maximum 16792.62

4. Sum 64044.79
Count 5
Sales Turnover
16,792.62
18,000.00
16,000.00 13,553.23
12,048.30
14,000.00 11,553.47
10,097.17
12,000.00
10,000.00
8,000.00 Sales Turnover
6,000.00
4,000.00
2,000.00
0.00
Mar '06 Mar '07 Mar '08 Mar '09 Mar '10
Total Expenses
7,352.20, 15%
Mar '06
Mar '07
13,102.26, 27% 8,707.19, 18% Mar '08
Mar '09
Mar '10
10,594.45, 22%
8,963.10, 18%
To identify the process of growth of the company different
factor have been used as total expenses, sales turnover etc.
these data are calculated on pie chart, bar chart and by using
descriptive statistic.

5. FINDINGS-
After seeing the results of sales turnover and of other factors it
can be concluded that company has to increase its revenue
and sales to meet the profitable level. Drastic changes have
been shown all over the years to maintain the level of profit
company has to think innovatory and change its strategies.