The Talk: The Rational Pursuit of Change. The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.

1. The Rational Pursuit of Change

2. Why I’m not an activist

3. petitions, writing letters, protesting, voting...

4. The problem is not that I don’t care

5. What are you trying to achieve?

6. How do I know this will work?

7. The Internet! Will it solve the problems?

8. Escalating the tactics of inconveniencing ourselves

9. The paradox of easy petitions

10. There’s so much more that the Web can offer But we have to step back before we can get there.

11. Path Dependency

12. Path Dependency

14. Intrinsic advantages of the Web We didn’t have this.

15. The Point

16. The Tipping Point when the other thing becomes the better choice.

18. Computable Cost of Change = Cost of Collective Action + 1

19. When each and every participant makes a difference

20. Examples

21. Results Oriented

26. Safety in Numbers

28. Enables Longshots

30. This is the very beginning Where can it go?

31. vimeo.com/thepoint

34. Activisiology

35. Asocial Activism

36. A market for corporate social responsibility

37. What needs to happen? Is this model inevitable?

38. The potential Individuals organize as fluently as organizations