1. One Source. So Many Solutions.

3. Who We Are and What We Do Sunrise Promotions, Inc. (SPI) is a sales promotions agency, specializing in customer and employee acquisition and retention. We’ve been at it since 1995, with the same philosophy- “your success is our success”. This may sound cliché, but that’s just how we see it. Our aim is to develop marketing solutions and campaigns that deliver measurable ROI for you, the client. The approach may be creative, but remaining customer focused, meeting and exceeding our clients' business objectives is the goal. With many great long standing business relationships, we like to think that our philosophy and work are appreciated. Let’s get started on building a great relationship…

5. Al a carte selection (use us for the parts you need)

6. Lower your overhead and resource expenditures

7. Get different approaches and ideas

8. ConfidentialityMighty Mini Marketer

10. Program Management

11. Measurement and Tracking

12. ROI Analysis

13. Promotional Marketing

14. Creative Development

15. Copy Writing

16. Graphic Design

17. Legal

18. Print Production

20. Build a loyal, profitable customer base

21. Acquire, retain and motivate productive employees

22. Increase brand awareness and foster goodwill

23. Collect quantifiable marketing data

25. Custom Character Marketing

26. Sport Licensing and Sponsorship Programs

27. Digital Rewards Promotion

28. Loyalty Program (Fuel Rebates, Travel and Premium Incentives)

29. Creative Coupon Programs

30. Dimensional Direct Mail Campaigns

32. Interactive Decoder Promotions

34. Proven response rates of up to 30% (well above typical DM rates of 1-2%)

35. Lower costs per lead

36. A solid mechanism for collecting customer data that can be used for future marketing campaigns

39. TrafficTickets™ distributed to consumers through direct mail, newspaper insert, in-store or at events

40. Customer visit specified location with POS display to insert game ticket and see what prize they’ve won

41. Game piece activate lights on display to indicate winnings

42. Turnkey service includes design, production, distribution and fulfillment

44. Low Frequency visits like Auto Dealers: 3% - 6% response rates

45. Medium Frequency visits like Banks/Credit Unions: 10% - 15% response rates

46. High Frequency visits like C-Stores or Department Stores: 10% - 35% response rates

48. TrafficTicket™ System: Case Study Green Giant Objective: Increase Sales and build brand loyalty Strategy: In-store promotion. TrafficTickets™ were handed to shoppers inside 750 grocery stores. Consumers were motivated to find the special display to see what they’d won Results : 35% response = 350,000 out of every one million shoppers found the special display, played the game, and purchased product Sales rose 200% and remained at that level for nine weeks following the event, which proved brand shifting Game Card Floor Display

49. Character Marketing

51. Character Marketing : Case Study Snack Manufacturer Objective: Get end aisle display in key accounts which could increase sales by 300% Strategy: Plush characters were created and mail-in offer implemented. Toys were featured on displays as dealer loaders (gift to store manager for authorizing off-shelf display). Consumers could get either plush character for a reasonable price with proof of purchase from product packages Result : 100% of all displays were placed and sales exceeded all expectations

52. Sports Licensing Promotion: Case Study Burger King Super Bowl Tickets Promotion-Gift with Purchase Objective: Increase sales of Coke with super size meals Strategy: Free (self liquidating) NFL Super Tickets Poster with purchase. Additional POP and promotional merchandises also incorporated Results: Over 500,000 posters were given away in the first two weeks of the campaign

53. Digital Reward Programs

55. Method of distribution selected- direct mail, on-pack, at events, POS, etc.

56. Consumer interaction on custom website- surveys, sweepstakes, directions, information, etc.

58. Interact with consumers and collect valuable data

59. High-perceived value but low cost premiums

60. Consumer receives instant gratification which is tied to the brand

61. Customers have the power to choose

62. Selection of rewards appeal to multiple target markets

64. Digital Rewards Promotion: Case Study Citibank Objective: Communicate with and acquire customers in the Hispanic market Strategy: Phone cards were produced in Spanish. Keeping in touch with family and friends in their native country is important in the Hispanic community. So Citibank distributed $10 International Phone Cards in select Direct Mail pieces Result: The program has remained a successful new application tool and a staple of their Hispanic acquisition campaign

65. Loyalty Programs Fuel - Gift - Grocery Rebates, Travel Premiums and Incentives Products

67. Reinforced association with sponsor company which increases loyalty

68. High perceived value due to increased emotional attachment

71. Capture wallet real estate, no more leaving coupon flyer at home

72. Coupons are removable and card kept for ongoing exposure (4-16 coupons)

73. Experience 5% -30% and above redemption rate

74. Coupon calendar advertising

75. 98% of American homes use at least one calendar

76. 83% of consumers patronize the business that provided their calendar

77. 365 days of advertising for pennies per impression

78. Magnetic coupon promotion

79. Inexpensive marketing option with staying power

80. The average American visits their refrigerator 22 times per day (8,030 impressions per year)

82. Increased ROI over standard mail pieces

83. Almost guaranteed to get opened

85. Collect valuable marketing data

86. Boost sales, excitement and brand awareness

88. Collect valuable marketing data

89. Boost sales, excitement and brand awareness

91. Subway’s Scrabble GameCollector Game Pieces

92. Sweepstakes Promotions: Case Study ACT II Popcorn Objective: Increase sales in commercial vending channel Strategy: Create an online game with a chance to win $1 million. The freshness code on each product package was used for game entry Results: Increased sales from 12 million to 16 million units during a 9 month promotion period

93. Thank you for your time and consideration. Let’s get started on your campaign… Contact us at: 919-217-4576