Before you get your business on social media, you need to set up a good, detailed plan. These questions will help you get organised, put your thoughts in order and start your plan knowing why, how and where you need to engage with your audience. Good luck!

1. 9+1 questions
to ask yourself
before you start
your Social Media
plan

2. 1. which is your
target audience?
 Which is the profile of your typical
target audience (age, demographics,
interests etc.)?

3. 2. Where is your
target audience
on social media?
 Which social networks are they using?
 Are they on forums?
 Do they have blogs?

4. 3. What are they
talking about?
 Which subjects is your audience talking
about on social networks?
 What do they like?
 What do they share?

5. 4. Who are the
influencers?
 Who are the most respected active
users who influence their followers about
subjects relevant to your business?
 What do they think about your
products/ services?
 How can you turn them into
ambassadors for your business?

6. 5. What are your
competitors
doing on social
media?
 Which are their best practices?
 Which are their mistakes?

7. 6. What do you
want to achieve
on social media?
 Awareness?
 Engagement?
 Customer service?
 Other?

8. 7. What do you
want to say on
social media?
 Which interesting, useful and
relevant information do you want to
share?

9. 8. What does your
audience want to
know about your
business?
 What do they usually ask about your
products/ services?

10. 9. Which social
networks best
match your
business & goals?
 Where is your audience?
 What do you want to share?

11. +1. are you ready
to really, really
engage with your
audience?
 Are you ready to create a human face
for your business?
 Are you ready to listen?
 Are you ready to be open and honest?

12. If the answer is
yes...

13. Plan
engage
succeed

14. Good luck!
Kyriaki Iatropouli
www.followsunday.com
June 2012