This document discusses podcasting and whether someone should start their own podcast. It provides statistics that 27% of Americans have listened to a podcast and that podcast listeners are more likely to be active on social networks like Facebook. It also discusses that most podcast consumers prefer to listen on their desktop computers. The document then asks why, what, and how someone should consider podcasting before providing tips on the necessary components like hosts, scheduling, audio vs video, posting regularly, intro/outro music, interviews, and equipment. It finishes by discussing advertising, sponsorships, and promoting podcasts at events.

1. Podcasting
What is it and should I do it?
Presented by
Kristin Sundin Brandt & Erin Martin Kane

2. About Podcasts

3. About Podcasts
27% of Americans have
listened to a podcast =
Approximately 70 million
Active social networkers
Facebook - 66% vs 41%
Edison Research - The Current State Of Podcasting 2010

4. About Podcasts
Consumers continue to
prefer consuming
content at their desktop
• 71% audio
• 83% video
32% found through
iTunes
Edison Research - The Current State Of Podcasting 2010

5. About Podcasts

6. Should You Podcast?
Why?

7. Should You Podcast?
What?

8. Should You Podcast?
How?

9. Still want to
podcast?

10. Hosts

11. Time

12. Audio or Video

13. Post or No Post
Music
Sponsor
Voicemail
Intro
Break
Interview
Break
Wrap up
Music

14. Equipment

15. Equipment

16. Equipment
GarageBand
Audio Hijack Pro
Levalator
Skype
iChat
Libsyn

17. Advertising/Sponsorships

18. Advertising/Sponsorships

19. Advertising/Sponsorships

20. Advertising/Sponsorships

21. Events

22. Thank you!
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