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LinkedIn

Presented by Kristin Sundin Brandt, President




© 2012, Sundin Associates
© 2012, Sundin Associates
Hello.
© 2012, Sundin Associates
About LinkedIn
About LinkedIn




                                         World’s largest professional network on the
                                        Internet with more than 175 million members
                                             in over 200 countries and territories.
            © 2012, Sundin Associates
About LinkedIn




                                        Personal Branding
                                        Personal Branding

                                        News & Items of Interest
                                        News & Items of Interest

                                        Research & Opinions
                                        Research & Opinions

                                        New Business
                                        New Business
            © 2012, Sundin Associates




                                        Recruiting
                                        Recruiting
© 2012, Sundin Associates
Your Profile
© 2012, Sundin Associates
Your Profile
© 2012, Sundin Associates
Your Profile
© 2012, Sundin Associates
Your Profile
Headline
   Headline




               Title
               Title
                       © 2012, Sundin Associates
Your Profile
© 2012, Sundin Associates
Your Profile
© 2012, Sundin Associates
Your Profile
© 2012, Sundin Associates
Your Profile
© 2012, Sundin Associates
Your Profile
Your Profile




                                      www.linkedin.com/pub/jennifer-debarge/56/767/7b2
                                      www.linkedin.com/pub/jennifer-debarge/56/767/7b2



                                               www.linkedin.com/in/kristinsb
                                               www.linkedin.com/in/kristinsb
          © 2012, Sundin Associates
Your Profile




                                      Crisp, clear photo
                                      Crisp, clear photo

                                      Complete profile
                                      Complete profile

                                      Description (we vs I)
                                      Description (we vs I)

                                      Review & update
                                      Review & update
          © 2012, Sundin Associates




                                      Publicize
                                      Publicize
© 2012, Sundin Associates
Connections
© 2012, Sundin Associates
Connections
Connections




                                     Request
                                     Request

                                     Customize
                                     Customize


                                     Generic
                                     Generic
         © 2012, Sundin Associates
Connections




                                     Got your linked in message. II prefer
                                     Got your linked in message. prefer
                                     communicating through regular e-
                                      communicating through regular e-
                                     mail. I'm sure you can educate me
                                      mail. I'm sure you can educate me
                                                 otherwise :)
                                                  otherwise :)
         © 2012, Sundin Associates
© 2012, Sundin Associates
Recommendations
Recommendations



                                                Request
                                                Request

                                                Reciprocate
                                                Reciprocate

                                                Update
                                                Update


                                         Recommend Subordinates
                                         Recommend Subordinates

                                         Overstate or Inflate
                                         Overstate or Inflate
             © 2012, Sundin Associates
© 2012, Sundin Associates
Endorsements
© 2012, Sundin Associates
Endorsements
© 2012, Sundin Associates
Endorsements
© 2012, Sundin Associates
Endorsements
© 2012, Sundin Associates
Groups
© 2012, Sundin Associates
Groups
© 2012, Sundin Associates
Groups
Groups




                                          Answer
                                          Answer

                                          Ask
                                          Ask

                                          Engage
                                          Engage


                                 Sell, Solicit or Annoy
                                 Sell, Solicit or Annoy
     © 2012, Sundin Associates
© 2012, Sundin Associates
Companies
© 2012, Sundin Associates
Companies
Companies



                                    Confirm
                                    Confirm

                                    Share
                                    Share

                                    Follow
                                    Follow
        © 2012, Sundin Associates
© 2012, Sundin Associates
Share
© 2012, Sundin Associates
Share
Share



                                Articles & Links
                                Articles & Links

                                Personal News
                                Personal News

                                Company News
                                Company News

                                    Press Releases
                                    Press Releases

                                    Financed Projects
                                    Financed Projects

                                    Job Openings
    © 2012, Sundin Associates




                                    Job Openings

                                    Products*
                                    Products*
Share




                                Too Personal
                                Too Personal

                                Ignores Rules
                                Ignores Rules



                                                Ask!
                                                Ask!
    © 2012, Sundin Associates
© 2012, Sundin Associates
How much time?
ti o ns?
                ot
               es
              G
            Qu
                            © 2012, Sundin Associates
Questions
Thank you!


© 2012, Sundin Associates

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Using LinkedIn

  • 1. So you want to get LinkedIn Presented by Kristin Sundin Brandt, President © 2012, Sundin Associates
  • 2. © 2012, Sundin Associates Hello.
  • 3. © 2012, Sundin Associates About LinkedIn
  • 4. About LinkedIn World’s largest professional network on the Internet with more than 175 million members in over 200 countries and territories. © 2012, Sundin Associates
  • 5. About LinkedIn Personal Branding Personal Branding News & Items of Interest News & Items of Interest Research & Opinions Research & Opinions New Business New Business © 2012, Sundin Associates Recruiting Recruiting
  • 6. © 2012, Sundin Associates Your Profile
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  • 15. Your Profile www.linkedin.com/pub/jennifer-debarge/56/767/7b2 www.linkedin.com/pub/jennifer-debarge/56/767/7b2 www.linkedin.com/in/kristinsb www.linkedin.com/in/kristinsb © 2012, Sundin Associates
  • 16. Your Profile Crisp, clear photo Crisp, clear photo Complete profile Complete profile Description (we vs I) Description (we vs I) Review & update Review & update © 2012, Sundin Associates Publicize Publicize
  • 17. © 2012, Sundin Associates Connections
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  • 19. Connections Request Request Customize Customize Generic Generic © 2012, Sundin Associates
  • 20. Connections Got your linked in message. II prefer Got your linked in message. prefer communicating through regular e- communicating through regular e- mail. I'm sure you can educate me mail. I'm sure you can educate me otherwise :) otherwise :) © 2012, Sundin Associates
  • 21. © 2012, Sundin Associates Recommendations
  • 22. Recommendations Request Request Reciprocate Reciprocate Update Update Recommend Subordinates Recommend Subordinates Overstate or Inflate Overstate or Inflate © 2012, Sundin Associates
  • 23. © 2012, Sundin Associates Endorsements
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  • 30. Groups Answer Answer Ask Ask Engage Engage Sell, Solicit or Annoy Sell, Solicit or Annoy © 2012, Sundin Associates
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