Commercially minded self starter with demonstrated achievement in senior retail management and project management of large multi-site operations with responsibility for profit and loss and a background in residential real estate development and management, project management, marketing, operations and general management. Proactive management style with strong analytical skills, strategic & operational planner with a strong eye for detail in a performance based, and customer focused environment. Accustomed to setting goals, monitoring performance and taking responsibility, with highly developed leadership, motivational, team building, interpersonal and communication skills.

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Sunil Kumar N.S.
D.G.M. - SALES & MARKETING AT PBEL PROPERTY
DEVELOPMENT INDIA PVT. LTD., HYDERABAD
D.G.M. - Sales & Marketing
PBEL Property Development India Pvt Ltd
Flat No. 405, Royale Block, Rockview m: 09885108839
Apartments,
Safilguda, Malkajgiri
Hyderabad, Rangareddi, Andhra Pradesh, India
500056
India
sunil_ns_nair@yahoo.com
Summary
Commercially minded self starter with demonstrated achievement in senior retail
management and project management of large multi-site operations with responsibility for
profit and loss and a background in residential real estate development and management,
project management, marketing, operations and general management. Proactive
management style with strong analytical skills, strategic & operational planner with a strong
eye for detail in a performance based, and customer focused environment. Accustomed to
setting goals, monitoring performance and taking responsibility, with highly developed
leadership, motivational, team building, interpersonal and communication skills.
I got a broad range of skills relevant to the property sector including real estate development
and shopping mall development, development planning and feasibility assessment, property
finance and transactions, retail property design and planning, sales & leasing, marketing,
customer support functions & public relations, and development of strategic business plans.
Extensive real estate experience responsible for planning, coordination and implementation
of several major developments and marketing launch events, advertising campaigns and
marketing programs throughout India.
Work History
PBEL Property Development (India) Pvt. Ltd.
Hyderabad, India Feb 2007 - Present
D.G.M. - Sales & Marketing
PBEL is Real Estate Co. of two large international conglomerates, PBC (IDB) and
Electra. This Group is the largest investment company in Israel with global
presence in USA, Canada and other countries in Europe
• PBEL City – A mixed-used project consisting 13 towers of 18 floors
residential and 2 towers of 18 floors commercial, in 25 acre of land with
over 34,00,000 square feet of residential and commercial space.
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• Mixed Use Development of residential and shopping malls in 45 acre
land in the planning stage located: Chennai.
• Commercial and retail shopping mall in 35 acre land in the planning
stage located: Shamshabad, Hyderabad.
• A mixed-used projects residential, commercial and retail shopping mall
in 16 acre land in planning stage located: Mysore.
I am responsible for the newly established residential township development
under construction and in the planning stage located: Hyderabad; Chennai and
Mysore. Currently engaged in Financial Feasibility Analysis Studies of Chennai
project and co-ordination of major refurbishment & capital works, including
instruction of town planners and architects, negotiating development / usage
approvals with council, project management, contract negotiations with works
completed on time and within budget Recruitment and hiring staff, setting up
functional departments and developing and implementing policies and procedures
for the overall operation of Chennai project.
• Reports directly to PBEL's CEO and coordinates with other Division Heads on
issue relevant to PBEL City’s residential and commercial Project.
• In addition, will be responsible for “Shopping Mall Projects" and “Mixed Use
Development” in the planning stage located: Hyderabad, Chennai and Mysore.
• Prepares Budgets and Monthly Financial Analysis and Reporting.
• Accountable for the development and implementation of marketing program and
strategy.
• Oversees the negotiation of all leasing transactions.
• Organizing Events.
• Formulation of long-term strategy.
• To motivate a team of sales personal and to give training.
• Able to identify market opportunities. Market Mapping - Understand market
potential and help identify trade areas. Track upcoming developments & Market
survey.
• Identification of new business opportunities, Business Development & New
Projects (Townships / Residential / Commercial).
• Forecasting and monitoring operating budgets, cash flow, and preparation of
profitability reports.
• Develops and execute training and communication initiatives to support
competence development.
• Developing teams, systems and processes for setting and achieving corporate
targets / Objectives.
• In consultation with the Marketing team & Research department, give market
and consumer insights, for a winning strategy.
• Preparation of the sales and marketing plan in the form of price
recommendations, pre-sales plan, post sales plan etc. in conjugation with inputs
from other departments & implementation of sales and marketing plan.
• Providing a brief and planning a campaign using branding and creative.
Finalization of Brand identity.
• Selecting and deciding the appropriate media and PR initiatives for marketing of
projects. Implementing the PR plan for Residential Properties.
• To establish a standard operating procedure for client Relationship
management.
• Exploring and finalization of tie–ups with Housing Finance companies (HFC’s)
as preferred partners for Residential Properties.
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• Market and identify and evaluate potential investment transactions
• Heading a team of 1 AGM, 2 Managers, 4 Asst. Managers and 35 Executives.
Accomplishments:
• Successfully identified 2 project sites of 25 acres and above in Hyderabad, 16
acres of land in Mysore and 45 acres of land in Chennai. Negotiations are
going on with other land parcel in Bangalore & Pune.
• Helping the Company to establish their operations in India.
• Prepared a Marketing Strategy and Product Mix for the Hyderabad Project.
• Recognized for leadership, management and negotiation skills.
• I am one out of four employees who initiated in launching PBEL Property
Development India Pvt. Ltd.
• Participated in ATTA Conference & Times Property Show at New Jersey, USA
from 2nd July to 9th July, 2008, where we got very good response.
Maytas Properties Pvt. Ltd.
Hyderabad, India Oct 1994 - Jan 2007
Head - Sales & Marketing
• To do the necessary advertisement through local News papers to boost the
business.
• To motivate a team of sales personal and to give training.
• To coordinate with the Client and Engineers.
• Able to identify market opportunities, develop client relationships, negotiate
sales terms, close, coordinate and expedite the sale.
• Forecasting and monitoring operating budgets, cash flow, and preparation of
profitability reports.
• Post sales back office operations. Facilitating recoveries, bank loans
(sanctioning to disbursement) maintaining allotment availability status.
• Maintain tools used to document and measure performance against the agreed
criteria.
• Develops and execute training and communication initiatives to support
competence development.
• Marketing of all new and existing projects, including advertising, customer
retention programs, loyalty etc
• Market Mapping - Understand market potential and help identify trade areas.
• Track upcoming developments & Market survey.
• Identification of new business opportunities, Business Development & New
Projects (Townships / Residential / Commercial)
• Developing teams, systems and processes for setting and achieving Corporate
targets / Objectives.
• In consultation with the marketing team & research department, give market and
consumer insights, for a winning strategy.
• Preparation of the sales and marketing plan in the form of price
recommendations, pre-sales plan, post sales plan etc. in conjugation with inputs
from other departments.
• Implementation of sales and marketing plan.
• Providing a brief and planning a campaign using branding and creative.
• Selecting and deciding the appropriate media and PR initiatives for marketing of
projects.
• To establish a standard operating procedure for client Relationship
management.
• Finalization of Brand identity.
• Finalizing and implementing the PR plan for Residential Properties.
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• Media Planning and implementation.
• Sales of Residential Properties.
• Exploring and finalization of tie–ups with Housing Finance companies (HFC’s)
as preferred partners for Residential Properties.
• Identifying projects & properties.
• Market and identify and evaluate potential investment transactions.
• Heading a team of 4 Deputy Managers and 18 executives.
• Reporting to Sr. Vice President (Business Development).
Accomplishments:
• Successfully sold more then 125 units of Vilas and Bungalows with a price tag
of more then one Cr. each with out any support from Direct Mailer, Electronic/
Print media or Broker with in time span of just one month.
• Successfully sold more than 480 flats with an average price tag of 80, 00,000/-
+ within 4 moths of launch.
• Demonstrated consistent ability to increase sales, reorganize sales and
customer service departments, implement revenue-generating units and cut
expenses.
• Recognized for leadership, management and negotiation skills.
• I was one out of three employees who initiated in launching Maytas Properties
Pvt. Ltd. and from there we were 300 employees.
Godrej Telecom Ltd
Hyderabad, India Jan 1991 - Aug 1994
Area Sales Manager
(Godrej Telecom Limited. is a sister concern of Rs. 5800 crores, Godrej Group. Its
manufacturing unit is in Hyderabad and Head Office is in Mumbai. The company
manufactures Telecom Equipments viz. Corded, Cordless and Pay Phones).
Role & Responsibilities:
• To appoint dealers for the entire district Head Quarters of Andhra Pradesh and
to monitor the sales status from time to time.
• I was the in-charge for the Dealer Distribution Network for Andhra Pradesh.
• Developing and implementing effective sales promotion strategies and leading a
team of sales personnel to achieve the setup target.
• Responsible for customer care & collections.
• Appointment of dealers and sub-dealers in the Area.
• Ensuring of conducting of Activities by all the dealers in the area on monthly
basis as per the formulated plan.
• Recruitment and training of dealer sales staff.
• Actively participating in Direct Marketing operations by training, motivating and
guiding the Direct Marketing Supervisors.
• Tapping Institutions thereby increasing institutional sales.
• Improving Finance Sales by designing installment schemes as per the
customer’s convenience.
• Reports - Submitting monthly reports to the Sr. President (Marketing) regarding
Target Vs Achievements, Competitors activities, dealer activities, dealer
inventory, suggestions etc.
• Conducted market and competitive research to determine new markets for
current products and potential demand for future products.
• Performed profitability analysis of products and markets.
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• Reported to Sr. President (Marketing) Mumbai.
Accomplishments:
• Improved marketing by 30% by developing and implementing a total quality
management program, forecasting demand and smoothing workflow. Increased
profit by Rs.10, 00,000, from a loss of Rs.2, 00,000 in 1991 to a profit of Rs.8,
00,000 through September’1992, by increasing sales.
• Developed and implemented all marketing and sales programs for a state
network of 3 consumer service branches. Designed and implemented sales
contests and employee recognition/incentive programs. Directed the activities of
eight Sales Executives
Education
University of Jammu
Jammu, India 1984
B.Com, Commerce
Kendriya Vidyalaya
1980
10th
Osmania University
Hyderabad, India 1988
MBA, Marketing
Objective
A Senior Management position with an organization where demonstrated skills in
sales, marketing, and administration can be translated into improvement, growth,
and profitability.
Skills
Sales & Marketing (Real Estate)
(Rockstar)
10+ Years Experience, (Last Used <1 year ago)
I got a broad range of skills relevant to the property sector including real estate development
and shopping mall development, development planning and feasibility assessment, property
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finance and transactions, retail property design and planning, sales & leasing, marketing,
customer support functions & public relations, and development of strategic business plans.
Interests
Enjoy Traveling, Dining out with family & friends, meeting new people, Football, Cricket
Custom
Name: SUNIL KUMAR N.S.
Email: sunil_ns_nair@yahoo.com
Father's Name: LATE MR. M.G.S. NAIR
Date of Birth: 07-04-1963
Place of Birth: NEW DELHI
Gender: Male
Marital Status: Married
Nationality: Indian
Passport Number: E1190428
Languages Known: English, Hindi, Malayalam-Native, Tamil & Telugu.
Availability: 30 Days
Certifications
Sales & Marketing training programme (PECOS)
Undergone 3 days Sales & Marketing training programme conducted by PECOS from July
16th to July 18th 2001
Custom
Personality & Personal Attributes
• High level of integrity, friendly and outgoing with a good sense of humor and
optimistic by nature. High level of motivation and perseverance.
• Energetic, positive, persuasive, adaptable and sensitive to other cultures. Likes a
challenging and changing environment where things happen.
Management/Leadership Style
• Collaborative management & leadership style.
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This next-generation resume was created using VisualCV
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