Contains the details about KFC, how it expanded about its logo and marketing

1. Presentation on:Kentucky Fried Chicken Strategic Brand Management Chitkara Business School

2. Founder Harland Sanders Born in 1890

3. TIMELINE

4. 1930 Started with “Sanders Court & Cafe” at a gas station

5. 1935 1937 The title of honorary ”Kentucky Colonel” “Sanders Court & Cafe” expands the restaurant

6. 1939 Altered the cooking process to reduced cooking time

9. 1964 First KFC outside North America

11. An American producer and distributor of alcoholic beverages and food throughout the 20th century. Andrew Heublein

12. 1980 1980 First Television advertisement Colonel Harland Sanders Passes away

13. 1985 Chicken Little Sandwich

14. 1990 1987 Entered Canada with brand name as “Poulet Frit Kentucky” 1995 Entry in India

15. 1997 PepsiCo, Inc. announces the spin-off of its quick service restaurants KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc. 2002 Tricon changed it's corporation name to Yum! Brands, Inc

16. 2003 2007 Start Marketing Chicken as Extra Crispy PETA Protest

17. About the Secret KFC Recipe?

18. Packaging Paper packaging helps in keeping the chicken crisp by wicking away excess moisture.

19. LOGO

20. LOGO

21. Creative Marketing Filling potholes and stamping the fresh pavement with "Re-freshed by KFC”

22. Change in Punch lines Old Punch line: ‘Taste you'll just love to EAT‘ Have to drop the word “EAT” As "Finger licking’ is considered as unhygienic

23. KFC Present Scenario

24. Brands Under Yum!

25. Submitted by: Sunil Rawal