1. Business Plan for Multifunctional Health Monitoring Systems Vivek Singhwal Participant (3 rd batch) NirmaLabs

4. Executive Summary Project cost Projected Gross Sales and Profit in three years 11,888,064 4,65,61,000 1168 3rd 27,71,954 1,92,19,000 482 2nd (2,42,610) 42,74,000 107 1st Profit (Loss) in Rs. Gross Sales (Rs.) Number of units sold Year 35,93,500 Total cost 25,00,000 Start-up cost Rs. 10,93,500 Incubation cost (15 months)

6. The Product (Picture)

12. The Product (Technology involved) BMI = 28 BMI Does Not Measure Body Fat

14. The Product (Technology involved) Omron HBF-306 Body Fat Analyzer Cost $30 (around Rs. 1500)

16. The Product (Technology involved) Omron Wrist Blood Pressure Monitor Costs $33 (around Rs. 1500)

19. Market Source: Times of India, Friday, 7th July 06

20. Market

21. Market A copy of health record from medical Check-up file @ health center at Hiramani School.

26. Competition

27. Competition

29. System-HC (Bill of materials per unit) Added  Added  19,350 Total 1500 Misc. 14 1000 Packaging/forwarding cost 13 1500 Coin Validator (optional) *12 2400 Small printer 11 300 Network card 10 1500 Hard disk 9 3000 Outer casing 8 1200 Bioelectrical impedance device 7 1350 Blood pressure equipment *6 1000 Ultrasound sensor 5 800 Load Cell 4 800 Power Supply 3 1000 LCD Display / Keypad 2 2000 Micro controller processor 1 Cost (in Rs.) Component S. No.

30. Cost and Selling price This price does not include taxes. The cost to the customer will include excise duty tax, VAT and Octroi which will be around 20 percent of this amount. 42,000 System-HC 2 37,000 System-S 1 Selling Price (in Rs.) Model S. No.

33. Marketing & Sales Sales Coverage during first year *new city added Pune, Bangalore, Mumbai IV Pune, Bangalore*, Mumbai* III Pune, II Pune I Cities under operations Quarter

34. Marketing & Sales Sales Coverage during Second year Chandigarh and Indore IV Kolkata and Coimbatore III Hyderabad and Chennai II Delhi and Ahmedabad I New cities added Quarter

35. Marketing & Sales 107 Total no. of units sold 4,274,000 INR Total Expected Revenue 4,274,000 63 44 63 44 16 11 16 11 31 22 Total 17 9 6 3 6 3 5 3 12 12 9 4 3 4 3 4 3 11 2,563,000 39 25 10 7 3 2 3 2 4 3 10 IV 7 6 2 2 2 2 3 2 9 5 4 1 1 1 1 3 2 8 1,074,000 15 12 3 2 0 0 0 0 3 2 7 III 3 2 3 2 6 2 2 2 2 5 516,000 7 6 2 2 2 2 4 II 1 1 1 1 3 1 0 1 0 2 121,000 2 1 0 0 0 0 1 I HC S HC S HC S HC S HC S Direct Selling Direct Selling Direct Selling 2 Sales Exec 2 Sales Exec. 2 Sales Exec. Total Revenue per Quarter (In Rs.) Total (per quart) Total (per quart) Total (per month) Total (per month) Mumbai Bangalore Pune Months Quarter

37. Marketing & Sales 4,65,61,000 1,92,19,000 42,74,000 Total Revenue 1,168 482 107 Total Unit Sales 669 277 63 System HC 499 205 44 System S Unit Sales 3rd Year 2nd Year 1st Year Projected Sales

39. Core Team Sales and Marketing Having some exp. in sales MBA (Marketing & Sales) Team Member (4) Product development Software and programming Technology Team Member (3) Focus Area Experience Qualification Name

41. Financials  Start-up expenses  Total assets

42. Financials

43. Financials

44. Financials 428 % 1,18,88,064 242% 4,65,61,000 1168 3rd - 27,71,954 449 % 1,92,19,000 482 2nd - -2,42,610 - 42,74,000 107 1st (%) Increase in profit Profit (in Rs.) (%) Increase in Revenue Revenue (in Rs.) No of Unit sold Year

45. Risks Large overseas players may see India as a growing market over a period of time and consider either selling at competitive price or get manufactured from some low cost centers like China or Taiwan.

49. Incubation Proposal Equipment (& material) required for Incubation: 312,000 Total Cost 200,000 Wooden moulds for skinning 8 15,000 Skinning material 6 10,000 Coin and Currency validator 7 2,000 Programmable network card and adaptors 5 25,000 Mechanical equipment like screw-drivers, stands 4 20,000 Electronic equipment like bread-boards, soldering equipment, super glue, resistors, capacitors, power supply, wires, battery etc 3 25,000 Cost of Load Cell, Ultrasound sensor, Blood pressure equipment, Bioelectrical impedance device 2 15,000 Different types of microcontroller 1 Approx cost (In Rs.) Equipment (& material) Required S. No.

50. Incubation Proposal Cost of other facilities during Incubation 345,500 Total 120,000 Misc. Jobs Outsourced / Consultancy 12 150,000 NirmaLabs Incubation Overhead 11 9,000 Local Petrol Allowance 10 10,000 Books / Directories / Subscriptions 9 2,000 Visiting Cards, Stationary 8 5,000 Legal consultancy 7 3,000 Courier Charges 6 15,000 Guest Travel Compensation 5 8,000 Guest Accommodation Charges 4 6,000 Exhibition Participation Charges 3 10,000 Outstation Mobile Roaming charges 2 Will keep Idea mobile phone (Rs.) 7,500 Telephone expense 1 Particulars Approx cost Facilities Required S. No.

51. Incubation Proposal Total cost of the Incubation 1,053,500 Total Cost 50,000 Misc. 5 26,000 Traveling 4 345,500 Facilities + other expenses 2 320,000 Cost of Personnel 3 312,000 Equipment / Component Cost 1 Approx cost (In Rs.) Particulars S. No.

52. Incubation Proposal By the end of the incubation, we will develop 3-5 production ready units; put them at initial customer sites for beta testing to validate the product and its value proposition to the customer. We plan to launch the company by December 2007.