1. Questionnaire
Sir/ Madam,
I, Gandhi Sani B. students of BBA from BRCM college of Business
Administration, Surat, would like to seek your cooperation for our research work. The
fundamental aim of our study is to know buying behaviour of students of Surat city while
selecting MBA entrance exam coaching institute. Your sincere reply will help us to
understand the topic in detail and provide true results of the study.
Question # 01: which of the following course or degree you are pursuing now?
[ ] Bachelor’s of Business Administration (B.B.A.)
[ ] Bachelor’s of commerce (B.COM)
[ ] Bachelor’s of Arts (B.A.)
[ ] Bachelor’s of Engineering (B.E.)
[ ] Other
Question # 02: From the following Exams, for which of the exams you are about to join
coaching classes?
[You can select more than one option]
[ ] C-mat
[ ] SNAP
[ ] CAT
[ ] N-mat
[ ] MAT
[ ] GMAT

2. Question # 03: Rank the following information factors which influence most before
selecting a coaching institute.
[Rating scale is 1 to 9 where rank 1 is most important criteria and rank 9 is least
important criteria]
3
Factors/ Criteria
3.1
Materials provided for study
3.2
Faculties
3.3
Infrastructure facility
3.4
Timings
3.5
Location
3.6
Fees
3.7
Learning methods
3.8
Online exam facility
3.9
Rank
Websites of that institute
.
Question # 04: what is your budget allocation for the preparation the Entrance exam of
M.B.A.
[ ] 10,000- 15,999
[ ] 16,000- 21,999
[ ] 22,000- 27,999
[ ] 28,000- 34,999
[ ] more than 35,000

3. Question # 05 If one of the institutes is giving discounts on their total fees than would
you like to join that institute?
[ ] Yes
[ ] No
Question #06: how do you prefer to learn as far as numbers of students are concerned?
[ ] In a group of students having less than 20 students.
[ ] In a group of students of 21 to 39.
[ ] In a larger group having 40 or more than 40 students.
[ ] Personal coaching.
Question#07: which of the following timings are best suitable for you while selecting a
coaching institute?
[ ] 8.00 am to 10.00 am
[ ] 12.30 pm to 2.30 pm
[ ] 3.30 pm to 5.30 pm
[ ] 6.30 pm to 8.30 pm
Question # 08: which location would you like to prefer while selecting a coaching
institute?
[ ] An institute near to your college.
[ ] An institute near to your home.
[ ] Any other Please specify:
.

4. Question#09: Rate the importance to skills and behaviour of faculties which influences
before selecting coaching institute.
[Here 5 stands for very important while 1 for least importance]
Skills and behavior
1
2
3
4
5
1. Subject knowledge
2. Communication skills
3. Syllabus coverage
4. Ability to solve doubts
5. Behaviour
6. General Awareness
Question#10 Rank the following learning method.
(Note: Here you need to give answer by filling bars up to required length)
6
5
4
3
2
1
0
listining in the class
active class
participation
learning through
projectors and
visuals
watching
demonstrations

5. Question#11: what will you consider in infrastructural facility while selecting a coaching
institute?
[You can select more than one option ]
[ ] classrooms and their physical settings
[ ] parking
[ ] Library
[ ] computer laboratories
[ ] wash rooms
Question#12: Do you consider online Exam facility provided by coaching institute before
selecting that institute?
[ ] Yes
[ ] No
Question#13: which type of material would you like to prefer to use for the Exam?
[ ] Whole book covering all chapters.
[ ] Separate chapter’s sheet for each topic.
[ ] Pamphlet covering all relevant topics.
[ ] other

6. Question#14: what is your point of view regarding frequency of Doubt clearing
sessions?
[ ] After the completion of each chapter
[ ] Once in a week
[ ] Twice in a Month
[ ] Once in a Month
[ ] other please specify:
.
Question#15: Do you think Seminars and Guest lectures are important in coaching
institutes?
[ ] Strongly agree
[ ] Agree
[ ] Neutral
[ ] Disagree
[ ] Strongly Disagree
Question# 16 out of the following sources, which source shall be referred by you to
collect information.
[ ] website of the institutes
[ ] past track records
[ ] current students and word of mouth [ ] advertisement
[ ] Past students
[ ] others

7. Question#17: Do you believe that an institute having a strong prestige will always helps
in giving better performance in Exam?
[ ] Strongly agree
[ ] Agree
[ ] Neutral
[ ] Disagree
[ ] Strongly Disagree
Personal information (optional)
Name
:__________________________________________________ ___
Address:
.
.
Age
:____________
Gender
:____________
Contact No. :_______________ ________
Email-Id
:_______________________________________________________
Thanking you for giving your Valuable time and for helping us in Completing
Survey!!!

8. BRCM COLLEGE OF BUSINESS ADMINISTRATION
LIBRARY ASSIGNMENT-2013-14
TYBBA SEM –V (marketing)
RESEARCH METHODOLOGY-I
NAME: GANDHI SANI B.
ROLL NO. 115
TOPIC: buying behaviour of students of Surat city while
selecting MBA exam coaching institute.
Submitted to: Mr. Ojas Desai
Submitted on: 5th October-2013