SlideShare une entreprise Scribd logo
1  sur  15
Nicole Sunstrum
Social Media Specialist
Executive Branch Liaison
Michigan Economic Development Corporation
•   The Social Revolution
•   What are the most commonly used outlets?
•   Why/How social media benefits your business
•   Identifying and engage your online customer
•   Building an online brand
•   The Rules of Engagement
Internet-based applications that build on
the ideological and technological
foundations, which allow the creation
and exchange of user-generated
content.

Source: www.wikipedia.com
TRILLION              State of the Internet:
                      1.9B # of people who use email globally
          BILLION     294B average # of emails sent each day
                      107T # of emails sent in 2010

MILLION               255M   websites worldwide, 21.4M created
                      last year alone

                      2Billion users across the globe, 14% increase
Each year…            800B registered users on Facebook
                      ~200B Twitter users, 25B sent in the last year

Every day…            2B   videos are watched on YouTube each
                      day
                      35 hours of video are uploaded each
Per minute…           minute
                      36B photos added to Facebook in 2010

In the last second…
TRILLION


          BILLION


MILLION



Each year…


Every day…


Per minute…


In the last second…
2012 web & social media marketing
•   What is the top reason we are investing in
    social media?
•   What are your goals for social media?
•   What additional value are you offering?
 Get started        www.facebook.com/pages
 Identify Yourself  Store hours, info, staff
 Target             Spread the word! Rubber
                      stamps, flyers, postcards,
                      bag stuffers, receipts
 Be unique          Vanity URL, branded
                      welcome page
 Start simple
 Shared stories
 Mentions and collaboration

         Support promotional efforts
          across multiple channels
         Create a buzz….decorate for
          season
         Social plug-ins
         Facebook advertisements
2012 web & social media marketing
•   Photos, Videos, Questions, Polls, etc.

•   Gift registries, holiday countdowns, pricing alerts, store
    events and exclusive promotions via social media

•   Update consumers about local events, extended store
    hours, price changes

•   Friday Fun Facts, Deal of the Week, Wacky Wednesday
    Contest, Logo usage and Foursquare

•   Take the time to analyze critical response patterns and
    build your social posts accordingly.
Schedule, monitor, reply.
 Policy
 Site creation
 Style, images, content, disclaimers
 There is no expectation of privacy
 Confidential information, defamatory or
  derogatory postings
 Reinforce proper usage, activities,
  professionalism, no advertising
 Follow their company
 Add them to a Twitter fav’s list
 Share their Facebook Posts and RT them
 Find their blog, comment, share and
  tweet it
 Create a buzz….Hashtags
 Show your expertise…Klout
2012 web & social media marketing

Contenu connexe

En vedette

7-13-15 East Lansing Tech Camp Facilitation
7-13-15 East Lansing Tech Camp Facilitation7-13-15 East Lansing Tech Camp Facilitation
7-13-15 East Lansing Tech Camp FacilitationNikki Sunstrum
 
10 22-15 Missouri PRSSA Presentation
10 22-15 Missouri PRSSA Presentation10 22-15 Missouri PRSSA Presentation
10 22-15 Missouri PRSSA PresentationNikki Sunstrum
 
11 17-14 Tweet, Post, Like, Share, Repeat
11 17-14 Tweet, Post, Like, Share, Repeat11 17-14 Tweet, Post, Like, Share, Repeat
11 17-14 Tweet, Post, Like, Share, RepeatNikki Sunstrum
 
Keikubo fluxflex meetup_in_tokyo_1006
Keikubo fluxflex meetup_in_tokyo_1006Keikubo fluxflex meetup_in_tokyo_1006
Keikubo fluxflex meetup_in_tokyo_1006keikubo
 
Fluxlfex service description at JTPA Geek Salon on Nov 12th
Fluxlfex service description at JTPA Geek Salon on Nov 12thFluxlfex service description at JTPA Geek Salon on Nov 12th
Fluxlfex service description at JTPA Geek Salon on Nov 12thkeikubo
 
3 25-15 University of Michigan Presentation to the Alumni Association
3 25-15 University of Michigan Presentation to the Alumni Association3 25-15 University of Michigan Presentation to the Alumni Association
3 25-15 University of Michigan Presentation to the Alumni AssociationNikki Sunstrum
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social CommunicationsNikki Sunstrum
 
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"Nikki Sunstrum
 
UGC: Leveraging the Power of Social Media
UGC: Leveraging the Power of Social MediaUGC: Leveraging the Power of Social Media
UGC: Leveraging the Power of Social MediaNikki Sunstrum
 
Ukrainian Association of Students' Self-government presentation
Ukrainian Association of Students' Self-government presentationUkrainian Association of Students' Self-government presentation
Ukrainian Association of Students' Self-government presentationlissashch
 
Social Media 201, Next Step Engagement
Social Media 201, Next Step EngagementSocial Media 201, Next Step Engagement
Social Media 201, Next Step EngagementNikki Sunstrum
 
Social Communications (not media) - Sweetland Winter 2015
Social Communications (not media) - Sweetland Winter 2015Social Communications (not media) - Sweetland Winter 2015
Social Communications (not media) - Sweetland Winter 2015Nikki Sunstrum
 
Coming of Age Online 11-10-14
Coming of Age Online 11-10-14Coming of Age Online 11-10-14
Coming of Age Online 11-10-14Nikki Sunstrum
 
6 23-15 Social Media Etiquette for Professionals
6 23-15 Social Media Etiquette for Professionals6 23-15 Social Media Etiquette for Professionals
6 23-15 Social Media Etiquette for ProfessionalsNikki Sunstrum
 
Презентація Української асоціації студентського самоврядування
Презентація Української асоціації студентського самоврядуванняПрезентація Української асоціації студентського самоврядування
Презентація Української асоціації студентського самоврядуванняlissashch
 
Jtpa geek salon_may2011
Jtpa geek salon_may2011Jtpa geek salon_may2011
Jtpa geek salon_may2011keikubo
 
Atelier numérique : Créez une enquête de satisfacetion en ligne
Atelier numérique : Créez une enquête de satisfacetion en ligneAtelier numérique : Créez une enquête de satisfacetion en ligne
Atelier numérique : Créez une enquête de satisfacetion en ligneSud Vendée Tourisme
 
CMSday 2013 - Votre audience peut-elle encore se passer d'une version mobile ?
CMSday 2013 - Votre audience peut-elle encore se passer d'une version mobile ?CMSday 2013 - Votre audience peut-elle encore se passer d'une version mobile ?
CMSday 2013 - Votre audience peut-elle encore se passer d'une version mobile ?Smile I.T is open
 
CMSday 2013 - Doper votre audience en optimisant votre référencement ?
CMSday 2013 - Doper votre audience en optimisant votre référencement ?CMSday 2013 - Doper votre audience en optimisant votre référencement ?
CMSday 2013 - Doper votre audience en optimisant votre référencement ?Smile I.T is open
 

En vedette (20)

7-13-15 East Lansing Tech Camp Facilitation
7-13-15 East Lansing Tech Camp Facilitation7-13-15 East Lansing Tech Camp Facilitation
7-13-15 East Lansing Tech Camp Facilitation
 
10 22-15 Missouri PRSSA Presentation
10 22-15 Missouri PRSSA Presentation10 22-15 Missouri PRSSA Presentation
10 22-15 Missouri PRSSA Presentation
 
11 17-14 Tweet, Post, Like, Share, Repeat
11 17-14 Tweet, Post, Like, Share, Repeat11 17-14 Tweet, Post, Like, Share, Repeat
11 17-14 Tweet, Post, Like, Share, Repeat
 
Keikubo fluxflex meetup_in_tokyo_1006
Keikubo fluxflex meetup_in_tokyo_1006Keikubo fluxflex meetup_in_tokyo_1006
Keikubo fluxflex meetup_in_tokyo_1006
 
Fluxlfex service description at JTPA Geek Salon on Nov 12th
Fluxlfex service description at JTPA Geek Salon on Nov 12thFluxlfex service description at JTPA Geek Salon on Nov 12th
Fluxlfex service description at JTPA Geek Salon on Nov 12th
 
3 25-15 University of Michigan Presentation to the Alumni Association
3 25-15 University of Michigan Presentation to the Alumni Association3 25-15 University of Michigan Presentation to the Alumni Association
3 25-15 University of Michigan Presentation to the Alumni Association
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social Communications
 
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"
 
UGC: Leveraging the Power of Social Media
UGC: Leveraging the Power of Social MediaUGC: Leveraging the Power of Social Media
UGC: Leveraging the Power of Social Media
 
Ukrainian Association of Students' Self-government presentation
Ukrainian Association of Students' Self-government presentationUkrainian Association of Students' Self-government presentation
Ukrainian Association of Students' Self-government presentation
 
Social Media 201, Next Step Engagement
Social Media 201, Next Step EngagementSocial Media 201, Next Step Engagement
Social Media 201, Next Step Engagement
 
Social Communications (not media) - Sweetland Winter 2015
Social Communications (not media) - Sweetland Winter 2015Social Communications (not media) - Sweetland Winter 2015
Social Communications (not media) - Sweetland Winter 2015
 
Coming of Age Online 11-10-14
Coming of Age Online 11-10-14Coming of Age Online 11-10-14
Coming of Age Online 11-10-14
 
6 23-15 Social Media Etiquette for Professionals
6 23-15 Social Media Etiquette for Professionals6 23-15 Social Media Etiquette for Professionals
6 23-15 Social Media Etiquette for Professionals
 
2 16 16 aga pres
2 16 16 aga pres2 16 16 aga pres
2 16 16 aga pres
 
Презентація Української асоціації студентського самоврядування
Презентація Української асоціації студентського самоврядуванняПрезентація Української асоціації студентського самоврядування
Презентація Української асоціації студентського самоврядування
 
Jtpa geek salon_may2011
Jtpa geek salon_may2011Jtpa geek salon_may2011
Jtpa geek salon_may2011
 
Atelier numérique : Créez une enquête de satisfacetion en ligne
Atelier numérique : Créez une enquête de satisfacetion en ligneAtelier numérique : Créez une enquête de satisfacetion en ligne
Atelier numérique : Créez une enquête de satisfacetion en ligne
 
CMSday 2013 - Votre audience peut-elle encore se passer d'une version mobile ?
CMSday 2013 - Votre audience peut-elle encore se passer d'une version mobile ?CMSday 2013 - Votre audience peut-elle encore se passer d'une version mobile ?
CMSday 2013 - Votre audience peut-elle encore se passer d'une version mobile ?
 
CMSday 2013 - Doper votre audience en optimisant votre référencement ?
CMSday 2013 - Doper votre audience en optimisant votre référencement ?CMSday 2013 - Doper votre audience en optimisant votre référencement ?
CMSday 2013 - Doper votre audience en optimisant votre référencement ?
 

Similaire à 2012 web & social media marketing

Social Media For Business | Zurich Workshop
Social Media For Business | Zurich WorkshopSocial Media For Business | Zurich Workshop
Social Media For Business | Zurich WorkshopTwoCents Group
 
Social Media Briefing March 2012
Social Media Briefing March 2012Social Media Briefing March 2012
Social Media Briefing March 2012Cat Matson
 
Michigan.gov Social Media - An Overview
Michigan.gov Social Media - An OverviewMichigan.gov Social Media - An Overview
Michigan.gov Social Media - An OverviewNikki Sunstrum
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for GovernmentLara Solomon
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot CampSebastian Rusk
 
"Conversion vs. Conversation" - Measure Social Media ROI (2010)
"Conversion vs. Conversation" - Measure Social Media ROI (2010)"Conversion vs. Conversation" - Measure Social Media ROI (2010)
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
 
Social Media, A Brief Introduction
Social Media, A Brief IntroductionSocial Media, A Brief Introduction
Social Media, A Brief IntroductionAlex de Carvalho
 
Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and HospitalityChatterBlast Media
 
Social Media 101: Getting Started
Social Media 101: Getting StartedSocial Media 101: Getting Started
Social Media 101: Getting StartedNikki Sunstrum
 
Rhealth Indigenous Health Workshop
Rhealth Indigenous Health WorkshopRhealth Indigenous Health Workshop
Rhealth Indigenous Health WorkshopTwoCents Group
 
110219 Introduction to social media for Oxford Voluntary Action
110219 Introduction to social media for Oxford Voluntary Action110219 Introduction to social media for Oxford Voluntary Action
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
 
Presidio MBA: Social Media For Sustainable Business By @JoeyShepp
Presidio MBA: Social Media For Sustainable Business By @JoeySheppPresidio MBA: Social Media For Sustainable Business By @JoeyShepp
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
 
What makes a good website SEO & Social Media 28th April 2015
What makes a good website SEO & Social Media 28th April 2015What makes a good website SEO & Social Media 28th April 2015
What makes a good website SEO & Social Media 28th April 2015Get up to Speed
 
Social Media Training from Sociabull
Social Media Training from SociabullSocial Media Training from Sociabull
Social Media Training from SociabullSociabull
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for NonproftsCommunications 21
 
FASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEFASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEMichelleSadlier
 
An Update of the Social Media Landscape (June 2013)
An Update of the Social Media Landscape (June 2013)An Update of the Social Media Landscape (June 2013)
An Update of the Social Media Landscape (June 2013)ME Consulting
 
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam JapkoGardenBloggersConference
 

Similaire à 2012 web & social media marketing (20)

Social Media For Business | Zurich Workshop
Social Media For Business | Zurich WorkshopSocial Media For Business | Zurich Workshop
Social Media For Business | Zurich Workshop
 
Social Media Briefing March 2012
Social Media Briefing March 2012Social Media Briefing March 2012
Social Media Briefing March 2012
 
Michigan.gov Social Media - An Overview
Michigan.gov Social Media - An OverviewMichigan.gov Social Media - An Overview
Michigan.gov Social Media - An Overview
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for Government
 
Flett Consulting
Flett ConsultingFlett Consulting
Flett Consulting
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 
"Conversion vs. Conversation" - Measure Social Media ROI (2010)
"Conversion vs. Conversation" - Measure Social Media ROI (2010)"Conversion vs. Conversation" - Measure Social Media ROI (2010)
"Conversion vs. Conversation" - Measure Social Media ROI (2010)
 
Social Media, A Brief Introduction
Social Media, A Brief IntroductionSocial Media, A Brief Introduction
Social Media, A Brief Introduction
 
Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and Hospitality
 
Social Media 101: Getting Started
Social Media 101: Getting StartedSocial Media 101: Getting Started
Social Media 101: Getting Started
 
Rhealth Indigenous Health Workshop
Rhealth Indigenous Health WorkshopRhealth Indigenous Health Workshop
Rhealth Indigenous Health Workshop
 
110219 Introduction to social media for Oxford Voluntary Action
110219 Introduction to social media for Oxford Voluntary Action110219 Introduction to social media for Oxford Voluntary Action
110219 Introduction to social media for Oxford Voluntary Action
 
Presidio MBA: Social Media For Sustainable Business By @JoeyShepp
Presidio MBA: Social Media For Sustainable Business By @JoeySheppPresidio MBA: Social Media For Sustainable Business By @JoeyShepp
Presidio MBA: Social Media For Sustainable Business By @JoeyShepp
 
What makes a good website SEO & Social Media 28th April 2015
What makes a good website SEO & Social Media 28th April 2015What makes a good website SEO & Social Media 28th April 2015
What makes a good website SEO & Social Media 28th April 2015
 
Social Media Training from Sociabull
Social Media Training from SociabullSocial Media Training from Sociabull
Social Media Training from Sociabull
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for Nonprofts
 
FASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEFASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGE
 
Q-WIN Breakfast
Q-WIN BreakfastQ-WIN Breakfast
Q-WIN Breakfast
 
An Update of the Social Media Landscape (June 2013)
An Update of the Social Media Landscape (June 2013)An Update of the Social Media Landscape (June 2013)
An Update of the Social Media Landscape (June 2013)
 
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
 

Plus de Nikki Sunstrum

Social Media Strategies Higher Education Best Practice
Social Media Strategies Higher Education Best PracticeSocial Media Strategies Higher Education Best Practice
Social Media Strategies Higher Education Best PracticeNikki Sunstrum
 
11 20-14 Mrktg & Comms: Social Media Panel
11 20-14 Mrktg & Comms: Social Media Panel11 20-14 Mrktg & Comms: Social Media Panel
11 20-14 Mrktg & Comms: Social Media PanelNikki Sunstrum
 
2 24-14 Using Social for Success
2 24-14 Using Social for Success2 24-14 Using Social for Success
2 24-14 Using Social for SuccessNikki Sunstrum
 
3-2014 Taking the Shiny Out of Social
3-2014 Taking the Shiny Out of Social3-2014 Taking the Shiny Out of Social
3-2014 Taking the Shiny Out of SocialNikki Sunstrum
 
For Sale By Owner ~ Portland, MI 48875
For Sale By Owner ~ Portland, MI 48875For Sale By Owner ~ Portland, MI 48875
For Sale By Owner ~ Portland, MI 48875Nikki Sunstrum
 
Social Media for Business: Making Engagement Work for You
Social Media for Business: Making Engagement Work for YouSocial Media for Business: Making Engagement Work for You
Social Media for Business: Making Engagement Work for YouNikki Sunstrum
 
9-17-13 SCORE Presentation
9-17-13 SCORE Presentation9-17-13 SCORE Presentation
9-17-13 SCORE PresentationNikki Sunstrum
 
Msp Social Media Pres 3 30 10
Msp Social Media Pres 3 30 10Msp Social Media Pres 3 30 10
Msp Social Media Pres 3 30 10Nikki Sunstrum
 

Plus de Nikki Sunstrum (9)

Don't Feed The Trolls
Don't Feed The TrollsDon't Feed The Trolls
Don't Feed The Trolls
 
Social Media Strategies Higher Education Best Practice
Social Media Strategies Higher Education Best PracticeSocial Media Strategies Higher Education Best Practice
Social Media Strategies Higher Education Best Practice
 
11 20-14 Mrktg & Comms: Social Media Panel
11 20-14 Mrktg & Comms: Social Media Panel11 20-14 Mrktg & Comms: Social Media Panel
11 20-14 Mrktg & Comms: Social Media Panel
 
2 24-14 Using Social for Success
2 24-14 Using Social for Success2 24-14 Using Social for Success
2 24-14 Using Social for Success
 
3-2014 Taking the Shiny Out of Social
3-2014 Taking the Shiny Out of Social3-2014 Taking the Shiny Out of Social
3-2014 Taking the Shiny Out of Social
 
For Sale By Owner ~ Portland, MI 48875
For Sale By Owner ~ Portland, MI 48875For Sale By Owner ~ Portland, MI 48875
For Sale By Owner ~ Portland, MI 48875
 
Social Media for Business: Making Engagement Work for You
Social Media for Business: Making Engagement Work for YouSocial Media for Business: Making Engagement Work for You
Social Media for Business: Making Engagement Work for You
 
9-17-13 SCORE Presentation
9-17-13 SCORE Presentation9-17-13 SCORE Presentation
9-17-13 SCORE Presentation
 
Msp Social Media Pres 3 30 10
Msp Social Media Pres 3 30 10Msp Social Media Pres 3 30 10
Msp Social Media Pres 3 30 10
 

Dernier

Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 

Dernier (20)

Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 

2012 web & social media marketing

  • 1. Nicole Sunstrum Social Media Specialist Executive Branch Liaison Michigan Economic Development Corporation
  • 2. The Social Revolution • What are the most commonly used outlets? • Why/How social media benefits your business • Identifying and engage your online customer • Building an online brand • The Rules of Engagement
  • 3. Internet-based applications that build on the ideological and technological foundations, which allow the creation and exchange of user-generated content. Source: www.wikipedia.com
  • 4. TRILLION State of the Internet: 1.9B # of people who use email globally BILLION 294B average # of emails sent each day 107T # of emails sent in 2010 MILLION 255M websites worldwide, 21.4M created last year alone 2Billion users across the globe, 14% increase Each year… 800B registered users on Facebook ~200B Twitter users, 25B sent in the last year Every day… 2B videos are watched on YouTube each day 35 hours of video are uploaded each Per minute… minute 36B photos added to Facebook in 2010 In the last second…
  • 5. TRILLION BILLION MILLION Each year… Every day… Per minute… In the last second…
  • 7. What is the top reason we are investing in social media? • What are your goals for social media? • What additional value are you offering?
  • 8.  Get started  www.facebook.com/pages  Identify Yourself  Store hours, info, staff  Target  Spread the word! Rubber stamps, flyers, postcards, bag stuffers, receipts  Be unique  Vanity URL, branded welcome page
  • 9.  Start simple  Shared stories  Mentions and collaboration  Support promotional efforts across multiple channels  Create a buzz….decorate for season  Social plug-ins  Facebook advertisements
  • 11. Photos, Videos, Questions, Polls, etc. • Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media • Update consumers about local events, extended store hours, price changes • Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare • Take the time to analyze critical response patterns and build your social posts accordingly.
  • 13.  Policy  Site creation  Style, images, content, disclaimers  There is no expectation of privacy  Confidential information, defamatory or derogatory postings  Reinforce proper usage, activities, professionalism, no advertising
  • 14.  Follow their company  Add them to a Twitter fav’s list  Share their Facebook Posts and RT them  Find their blog, comment, share and tweet it  Create a buzz….Hashtags  Show your expertise…Klout