To study how nirmal healthcare products pvt. ltd. can strengthen their place in the pune market p

1
A
PROJECT REPORT
ON
TO STUDY HOW NIRMAL HEALTHCARE PRODUCTS PVT.
LTD. CAN STRENGTHEN THEIR PLACE IN THE PUNE
MARKET
FOR
NIRMAL HEALTHCARE PRODUCTS PVT. LTD.
SUBMITTED TO UNIVERSITY OF PUNE
IN PARTIAL FULLFILLMENT OF 2 YEARS FULL TIME COURSE
MASTERS IN BUSINESS ADMINISTRATION (M.B.A)
SUBMITTED BY
ANKUR TIKHE
(BATCH - 2005-2007)
VISWAKARMA INSTITUTE OF MANAGEMENT
PUNE 4110048

2
ACKNOWLEDGEMENT
It gives me great pleasure and deep sense of satisfaction in presenting this project
report on To study how Nirmal Healthcare Products Pvt. Ltd. can strengthen their place
in the Pune market .
First and foremost, I would like to thank my project guide Mrs. Smita M. Sovani
for her valuable guidance and encouragement through the course of project. Her
motivations, valuable suggestions and timely help in overcoming the problems have gone
long way in in the successful completion of this challenging task.
I would like to thank Mr. Pradeep Deshpande (General Manager, Nirmal
Healthcare Products Pvt. Ltd.) for giving me an opportunity to carry out the project work
Nirmal Healthcare Products Pvt. Ltd.
I would also like to express our heartfelt gratitude to Mr. R.B.S. Bhatti (Area
Sales Manager , Nirmal Healthcare Products Pvt. Ltd.) and his team, whose steadfast
guidance all through, has been so utterly dispensable to the inception and presentation of
this dissertation.
And last but not the least I am very grateful to all the Dealers/Resellers whom I met
during these two months because without their kind cooperation this project would not have been
successful.
Finally, I would like to thank all the staff members of Vishwakarma Intitute of
Management for their provident suggestions at every step.
Ankur Tikhe

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CONTENTS
1) Company Profile 01
2) Marketing Research 06
3) FMCG 11
4) Executive Summary 14
5) Questionnaire 17
6) Analysis 20
7) Suggestions 33
8) Sales Promotions 35
9) Annexures 38
10) Bibliography 56

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PROFILE OF THE COMPANY
Nirmal Healthcare Products Pvt. Ltd. was established in 2002. Nirmal Healthcare
has products in categories such as Body Care, Hair Care, Health Care, Home Care, Oral
Care and Skin Care. At Nirmal Healthcare, the commitment is purely to one thought and
that is to provide consumers with a choice of high utility, best quality, at the most
optimum price. All Nirmal products are designed keeping in mind best personal
healthcare by highly qualified staff employing sophisticated analytical instruments to test
the final performance of each product. When a product goes for manufacturing, a
constant vigil is maintained in all departments of the manufacturing and testing process to
maintain high quality standards. For manufacturing existing brands and upcoming
products, additional capacity is being set up on the western coast of India. Apart from
retail marketing the company has also launched a direct selling network. The company
has its marketing offices in Deihi, Madhya Pradesh, Mumbai, Pune and Karnataka.
Nirmal Healthcare has its haed office in Thane. Nirmal Healthcare, part of a Business
group in Thane near Mumbai, has inherited strong ethics from its parent organization,
which has been doing business for over two decades in India and overseas. Nirmal
Healthcare is a sister company of LABINDIA Instruments Pvt. Ltd. LABINDIA
Instruments Pvt. Ltd., a company established in 1982 and promoted by a group of
committed technocrats, professionals and engineers with proven expertise, has been a
successful sales and service organization, providing support mainly in the field of
analytical instrumentation. The Company is currently engaged in marketing and
manufacturing various analytical instruments, accessories and other products in the filed
of chemicals, pharmaceuticals, petrochemicals, biotechnology, etc. LABINDIA
Instruments also market some products manufactured in India like Voltage Stabilizers &
Line Conditioners, UPS (Uninterrupted Power Supplies) Systems, 15 tons and above
capacity Presses for IR sampling or tabulating.

6
CHAPTER-2
MARKETING RESEARCH

7
MARKETING RESEARCH
What is Marketing Research?
American Marketing Association defines Marketing Research as The systematic
gathering, recording, and analyzing of data about problems relating to the marketing of
goods and services . The keyword that distinguishes research from a haphazard gathering
of observation is systematic. The systematic conduct of research requires particularly
these two qualities: (1) orderliness, in which the measurements are accurate and the cross
section is fair, and (2) impartiality in analysis and interpretation. The definition also
indicates the scope of marketing research which can modified by adding Planning and
Interpreting. The definition needs these two stages of Planning and Interpreting, because
(1) unless there has been planning in advance, a study would be unsystematic, and (2) the
research has to be completed by interpreting the data for it to have meaning and value to
its user.
Seven steps in research process:
(1) Determine or define the problem or opportunity that is faced.
(2) Specify what information is needed.
(3) Identify the sources of information.
(4) Decide on the techniques for acquiring the information.
(5) Gather and process the information.
(6) Analyze and interpret the meaning.
(7) Present the findings to the decision makers.
Types of Research Designs:
Based on the nature of causation and the benefits of measuring it, there are three types of
research designs viz. Descriptive design, Experimental design and Quasi-experimental
design.
Descriptive designs have that name because they describe phenomena without
establishing association between factors. The data may be (1) the behavioral variables of
people ( or the subjects) who are under study and (2) the situational variables that existed
or are forthcoming. For instance, in the computer stores example, a study may measure

8
various attributes of the sales people, the training program, and the retailing situation. It
might also measure how the sales people and customers behaved, as well as what
happened to sales volume. It does not determine the extent of association between them,
but it may provide the basis for inferring some connections.
Experimental designs are intended to demonstrate cause and effect relationships. If they
can measure concomitant variation, the degree of change in one variable, y, when the
other variable, x, is changed, that is of greater benefit. A classical model of
experimentation is in biological science when a cure is being sought for a disease that is
epidemic in some region. Researchers hypothesize that some drug would cure the illness.
To demonstrate this, two groups of sufferers from the malady are chosen. The treatment
is administered to one portion of these, while the other group-similar to first one- is
administered simply a placebo (some innocuous substance). The second portion is the
control group. The difference is rate of recovery between the test group and the control
group is attributed to the effects of the drug.
Quasi-experimental Designs, as their name suggests, lack the rigorous qualities of the real
experiments, particularly a valid demonstration of variables association. Still, they are
not descriptive ones either, because they do yield some quantitative indicators between
their variables.
Sources of data:
Secondary data: This refers to those data that are already gathered and available. There
may be internal sources within the client s firm. Externally, these sources may include
books, periodicals, published reports, data services, and computer data banks.
Primary data: This type of data can be obtained fro individuals, from families
representatives, or from organizations. There is increasing use of panels, which are
groups of people (usually with some common factors) that supply information. These
may be one-time ad-hoc panels that are utilized for just one occasion. There are more or
less permanent panels that are used repeatedly, which tends to make the information more
comparable over time. This also avoids the cost of recruiting new sets of people for each
data gathering, valuable also for repeated measurements.

9
Data Collection:
Data collection can be done by observation method, interview method methd, through
questionnaire, through schedules, warranty cards, distributor audits, consumer panels, etc.
Functions of questionnaire:
(1) Give the respondent a clear comprehension of the questions.
(2) Induce the respondent to want to cooperate and to trust that answers will be
treated confidentially.
(3) Stimulate responses through greater introspection, plumbing of memory, or
reference to records.
(4) Give instructions on what is wanted and the manner of responding.
(5) Identify what needs to be known to classify and verify the interview.
Steps in questionnaire design:
(1) Determine the specific data to be sought
(2) Determine the interviewing process
(3) Evaluate the question content
(4) Decide on the question/response format
(5) Determine the wording of questions
(6) Determine the questionnaire structure
(7) Determine the physical characteristics of the Form
(8) Pretest, Revise, and Final draft
Evaluating the question format:
The evaluation can be carried out by considering the following criteria:
Does the respondent understand the question?
Does the respondent have the necessary information to answer the question?
Will the respondent provide the necessary information?
Deciding on the question/response format:
Questions or responses can be roughly classified into two principal groups (1) Close-
ended questions, in which a list of acceptable responses is provided to the respondent and

10
(2) Open-ended questions, in which acceptable responses are not provided to the
respondent and they may answer in his or her own words. However, it is a little more
complicated than that because there are numerous variations of these two basic types.

11
CHAPTER-3
FAST MOVING CONSUMER GOODS

12
FMCG
Fast Moving Consumer Goods: are usually an everyday low priced and low risk
products that requires very little thought when purchasing. FMCG products that have a
quick shelf turnover, at relatively low cost and don't require a lot of thought, time and
financial investment to purchase. The margin of profit on every individual FMCG
product is less. However the huge number of goods sold is what makes the difference.
Hence profit in FMCG goods always translates to number of goods sold.
Fast Moving Consumer Goods is a classification that refers to a wide range of
frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth
cleaning products, shaving products, detergents, other non-durables such as glassware,
bulbs, batteries, paper products and plastic goods, such as buckets.
FMCG Category and products
Category Products
Household
Care
Fabric wash (laundry soaps and synthetic
detergents);household cleaners (dish/utensil
cleaners,floor cleaners,toilet cleaners,air
fresheners,insecticides and mosquito repellents,
metal polish and furniture polish).
Food and
Beverages
Health beverages;soft drinks;staples/cereals; bakery
products (biscuits,bread,cakes);snack
food;chocolates;ice cream;tea;coffee;soft
drinks;processed fruits,vegetables;dairy
products;bottled water;branded flour;branded
rice;branded sugar;juices etc.
Personal
Care
Oral care,hair care,skin care,personal wash
(soaps);cosmetics and toiletries;deodorants;
perfumes;feminine hygiene;paper products.

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Fast Moving is in opposition to consumer durables such as kitchen appliances that are
generally replaced less than once a year. The category may include pharmaceuticals,
consumer electronics and packaged food products and drinks, although these are often
categorized separately.The term Consumer Packaged Goods (CPG) is used
interchangeably with Fast Moving Consumer Goods (FMCG).
The Indian FMCG sector is the fourth largest sector in the economy with a total
market size in excess of US$13.1 billion.It has a strong MNC presence and is
characterised by a well established distribution network,intense competition between the
organised and unorganised segments and low operational cost. Availability of key raw
materials,cheaper labour costs and presenceacross the entire value chain gives India a
competitive advantage. India is one of the largest emerging markets, with a population of
over one billion.India is one of the largest economies in the world in terms of purchasing
power and has a strong middle class base of 300 million. An average Indian spends around
40 per cent of his income on grocery and 8 per cent on personal care products.The large
share of fast moving consumer goods (FMCG)in total individual spending along with the
large population base is another factor that makes India one of the largest FMCG markets.
Consumption Pie:
7%
7%
4%
10%
2%
5%
8%
1%2%
42%
4%
8%
Clothing
Consumer Durables
Vacation
Eating Out
Foot Wear
Movies
Entertainment
Accessories
Books & Music
Grocery
Personal Care Items
Savings & Investment

14
CHAPTER-4
EXECUTIVE SUMMARY

15
EXECUTIVE SUMMARY
The Indian FMCG sector is the fourth largest sector in the economywith a total market
size in excess of US$13.1 billion.It has a strong MNC presence and is characterised by a
well-established distribution network, intense competition between the organised and
unorganised segments and low operational cost. The FMCG market is set to treble from
US$11.6 billion in 2003 to US$33.4 billion in 2015.Penetration level as well as per capita
consumption in most product categories like jams, toothpaste, skin care, hair wash etc in
India is low indicating the untapped market potential. In this market of intense
competition, Nirmal Healthcare Products Pvt. Ltd. intends to have its own place. My
project focuses on Glitter IIk Shaving Cream a product of Nirmal Healthcare Products
Pvt. Ltd. The shaving cream market valued at Rs1.1 bn. The market is dominated by C-P,
Gillette India and Godrej Soaps.
The project was carried out as follows:
Objective:
The project consisted the of following activities and the objective of each is as given
below.
Activity I:
To understand the awareness of Glitter IIk amongst retailers and their expectations from
the company.
Activity II:
Creating awareness of products of Nirmal Healthcare through Sales Promotions.
Methodology:
Activity I:
Phase 1
Area: Pune
Target Segment: Prospective Retailers and Wholesalers.
Accordingly, Questionnaire was designed.

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Phase 2:
Database was given by Nirmal Healthcare Products Pvt. Ltd & accordingly interviews of
Dealers/Resellers were taken.
Phase 3:
Analysis of Filled Questionnaires was done & Conclusions were made.
Phase 4:
Suggestions were made to the Company.
Activity II:
Area: Pune and Ahmednagar District
Target Segment: Prospective Retailers and Wholesalers.
Database was given by Nirmal Healthcare Products Pvt. Ltd & accordingly
Retailers/Wholesalers were visited.
Achieved a sales of Rs.64328.

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ACTIVITY- I
PHASE- I : Questionnaire
Name of Medical Store :
Contact Person :
Address :
Q.1 Please list any four shaving cream brands that come to your mind
a.
b.
c.
d.
Q.2 Name the brand which according to you is mostly purchased Yes
No
Q.3 Do you know Glitter IIk Shaving Cream ? Yes
No
Q.4 What do you know about Glitter IIk Shaving Cream? Yes
No
Q.5 Do customers ask for Glitter IIk Shaving Cream? Yes
No
Q.6 Are the visits of the company Sales Person reglular and Yes
as required by you? No
Q.7 Is the margin motivating enough for you to push the product?
Motivating
Satisfactory
Not
Motivating
Q.8 How important is advertising for a shaving cream product? Very
Important
Important
Not
Important

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Q.9 Have you seen any advertisement of Glitter IIk Shaving
Cream? Yes
No
Q.10 Are you willing to push the product if better margins or
schemes Yes
are offered? No
Q.11 Why do you hesitate to keep new products?

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Question 1: Awareness Level
100 96
67 63 60
14
0
20
40
60
80
100
120
Palmolive Godrej Denim Gillette Old Spice Cosmo
Plus
Shaving Cream Brands
No.OfRetailers
Inference:
The awareness level of the following brands is good
Palmolive
Godrej
Denim
Gillette
Old Spice
It was observed that the awareness level of Palmolive Shaving Creams and Godrej
Shaving Creams was most amongst retailers.

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Question 2: Most Purchased Brands
43
38
8 7
4
0
5
10
15
20
25
30
35
40
45
50
Palmolive Godrej Denim Old Spice Gilette
Shaving Cream Brands
No.ofRetailers
Inference:
Retailers considered Palmolive as the mostly purchased shaving cream by the
customers, and it was followed by Godrej .

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Question 3: Awareness Level of Glitter IIk Shaving Cream
Yes
No
Yes
No
Inference:
The awareness of Glitter IIk Shaving Cream amongst the retailers was 34%.

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Question 4: Knowledge about Glitter IIk Shaving Cream
A
37%
B
43%
C
20%
A
B
C
A Product of Nirmal Healthcare Products Pvt. Ltd.
B Product of Nirmal Healthcare Products Pvt. Ltd. and that it is
a herbal shaving cream.
C Contains aloe vera and kokum.
D Don t know.
Inference:
The 34 retailers knew Glitter IIk Shaving Cream as a
Product of Nirmal Healthcare Products Pvt. Ltd.
Herbal Shaving Cream.
Product containing aloe vera and kokum.

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Question 5: Awareness about Glitter IIk Shaving Cream
amongst customers
Yes
9%
No
91%
Yes
No
Inference :
It is observed that 9% retailers said that customers demanded for Glitter IIk Shaving
Cream.

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Question 6: Satisfaction of retailers regarding regularity of
visits and availability of product
Yes
30%
No
70%
Yes
No
Inference:
It was observed that 70% of the retailers were not satisfied with regularity of visits
and availability of product.

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Question 7: Satisfaction amongst retailers regarding
margins
Question 7 : Satisfaction amongst retailers
regarding margins
Motivating
11%
Satisfactory
58%
Not Motivating
31%
Inference:
Almost 60% of the retailers thought that the margins are just satisfactory.
More than 30% of the retailers thought that the margins were not motivating.

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Question 8: Importance of Advertising
Question 8 : Importance of Advertising
Very Important
61%
Important
34%
Not Important
5%
Inference:
According to 95% retailers , promotion through advertisements was an important
factor to promote shaving creams.

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Question 9: Have you seen the advertisements of Glitter IIk
Shaving Cream?
Yes
0%
No
100%
Inference:
None of the retailers had seen the advertisements of Glitter IIk Shaving Cream.

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Question 10: Willingness to push the product for better
margins and schemes
Yes
59%
No
24%
Can't say
17%
Inference:
It was observed that almost 60% retailers were ready to push the product for better
margins and schemes.

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Question 11: Reasons for not keeping new products
A
18%
B
37%
C
21%
D
5%
E
7%
F
12%
A Not sure of product quality
B Fear that company will not give regular visits
C Both A & B
D No advertisements
E No demand from customers
F Didn t answer
Inference:
More than 75% of the retailers were hesitant to keep new products because they were
not sure of product quality and support given by the company.

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Comparison of margin offered with competitors
Sr. No Product Quantity(gm) MRP(Rs) Margin(%)
1 Old Spice 30 25 7
100 45 7
2 Palmolive 30 20 8
70 37 8
3 Godrej 20 15 7
70 37 7
4 Denim 30 20 6
70 39 6
5 Cosmo Plus 30 8 15
70 11 15
6 Glitter IIk 30 20 35
70 45 31
Inference:
It was observed that Glitter IIk Shaving Cream offers better margins to the retailers.

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SUGGESTIONS:
1. Advertisements:
In the FMCG sector advertisements play an important role in the success
of an organization.The company is presently advertising through magazines. However
this has not been able to create enough awareness neither amongst retailers nor amongst
the end users. Nirmal Healthcare Products Pvt. Ltd. needs to concentrate on
advertisements through the electronic media (Television, Radio, etc). Advertisements
through the print media for products in FMCG category may not be that effective.
However advertisements through hoardings, signage boards, etc that communicate the
right message can prove to be effective. Also sales promotion tools like point of purchase
displays can be effective to generate sales. Awareness level of the end users regarding the
products has to be enhanced so that the customers start asking for the product and the
retailers would then be forced to keep the products.
2. Regular visits and building relations with retailers/wholesalers:
Sales Persons of the company should give regular visits to the retailers.
This will improve the image of the company in the minds of the retailers. If the visits
are regular, the retailers will not doubt the availability of the products. 70% of the
retailers complained that the company did not give regular visits and 39% of the
retailers complained that they are hesitant to keep new products because of the fear
that company may not give regular visits.
So if visits are regular, retailers will not doubt the availability of the
product and will be willing to push the product. Once products are sold to the retailer,
the sales persons should be in regular contact with him (through phone calls) to
enquire the movement of the products. This helps in building healthy relations with
the retailers.

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Sales Report - Ahmednagar District
Date Area Deep TREAT Glitter Iik NIMSOFT Dumbow
15gm 25gm 30gm 70gm 8gm
4/7/2006 Supa & Parner 51 0 32 0 60 12
5/7/2006 Ahmednagar 27 0 15 0 276 24
6/7/2006 Tisgoan & Pathardi 40 0 68 0 264 0
7/7/2006 Shevgoan 97 0 41 0 144 0
8/7/2006 Kukana & Bhind2 69 0 69 0 84 0
Sub Total 284 0 225 0 828 36
11/7/2006 Urli Kanchan 69 0 21 0 252 0
14/7/2006 Paithan 51 0 42 0 96 0
15/7/2006 Newasa & N. Phata 72 0 51 0 192 0
16/7/2006 Takli,Haregoan 162 0 165 0 396 0
17/7/2006 Kopergoan 66 0 57 0 324 0
18/7/2006 Shrirampur 47 0 39 0 300 0
19/7/2006 Rahuri 3 0 3 0 84 0
Sub Total 470 0 378 0 1644 0
24&25/7/2006 Sangamner & Interiors 63 0 56 0 300 0
26/7/2006 Rahuri, Loni 42 3 24 0 324 0
27/7/2006 Rahata 45 0 27 0 144 0
28/7/2006 Shirdi 36 6 30 0 108 0
Sub Total 186 9 137 0 876 0
Grand Total 940 9 740 0 3348 36
Achieved a sales of Rs.55131.00 in Ahmednagar District.
The database of the retailers visited in Ahmednagar District has been attached in Chapter-4.

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Sales Report- Pune
Date Address Deep Treat Glitter II k Nimsoft
Dumbow
Buds Dumbow First A
15gm 25gm 30gm 70gm 8gm
16/6/2006 Ghorpade, Bhavani Peth 9 14 6 959.00
17/6/2006 Karvenagar 9 2
18/6/2006 Saswad 12 18 3
19/6/2006 NIBM Road 3 6 2
20/6/2006 Dhankawdi 15 5 4
21/6/2006 Sangvi 1
22/6/2006 Shivaginagar 3
23/6/2006 Chinchwad 6 2
24/6/2006 Balaginagar, Katraj 18 8 12 2
25/6/2006 Koregaon Park 2 3 2
26/6/2006 Kothrud 18 6
27/6/2006 Pune Station 6 10 5
28/6/2006 Nanapeth 3 12 5
29/6/2006 Fatimanagar 2 10 2
30/6/2006 Sinhagad Road 6 7 4
1/7/2006 Sangvi 6 16 144 5
3/7/2006 Hadapsar, Manjri 6 6 3 3
Total 106 136 147 12 51
Achieved a sales of Rs.9197.00 in Pune.
The database of the retailers visited in Pune has been attached in Chapter-4

39
Area: Ghorpade, Bhavani Peth, Gultekdi Area: Karvenagar
Sr.No. Name of outlet Address Sr.No. Name of outlet Address
1 Srivinayak Medical Ghorpade 1 Rajendra Medical Karvenagar
2 Rohit Medical Ghorpade 2 Anand Medical Karvenagar
3 Purohit Medical Ghorpade 3 Swaroop Medical Karvenagar
4 Farlaut Medical Ghorpade 4 Aneesh Medical Karvenagar
5
Balagi Medical Ghorpade
5
Chintamani
Medical Karvenagar
6 Suifa Medical Ghorpade 6 Hina Aushadhe Karvenagar
7 Kamal Medical Ghorpade 7 Siddharth Medical Karvenagar
8 Krishna Medical Ghorpade 8 JeevanMedical Karvenagar
9
Suresh Medical Ghorpade
9
Dashbhuja
Medical Karvenagar
10 Ravirajk Medical Ghorpade 10 Sri Medical Karvenagar
11 Asif Medical Ghorpade 11 Chaitali Medical Karvenagar
12 Navkar Medical Bhavni Peth 12 Arihant Medical Karvenagar
13 Jyoti Mini-Market Bhavni Peth 13 Yojna Medical Karvenagar
14 Bhairav Medical Bhavni Peth 14 Anand Medical Karvenagar
15
Umar Medical Bhavni Peth
15
Vivekanand
Medical Karvenagar
16 Arihant Medical Bhavni Peth 16 Mahesh Medical Karvenagar
17 Om Medical Bhavni Peth 17 Medicine Point Karvenagar
18 Vardhman Medical Gultekdi 18 Pooja Medical Karvenagar
19 Narendra Medical Gultekdi 19 Venus Medical Karvenagar
20 Suresh Medical Bhavani Peth 20 Metro Chemist Karvenagar
21 Rohit Medical Camp 21 Vishwas Medical Karvenagar
22 Nakoda Medical Gultekdi

40
Area: Saswad, Fursungi Area: NIBM Road
1
Hendre Medical Saswad
1
Perfect Medical
NIBM
Rd.
2
Kolte Medical Saswad
2
Parivar Medical
NIBM
Rd.
3
New Mohini Medical Saswad
3
Sai Medical
NIBM
Rd.
4
Ganesh Medical Saswad
4
Raj Medical
NIBM
Rd.
5
PradeepMedical Saswad
5
Prashant Medical
NIBM
Rd.
6
Santosh Medical Saswad
6
Noble Medical
NIBM
Rd.
7
Sri Datta Medical Saswad
7
Keep Fit Medical
NIBM
Rd.
8
Krishna Medical Saswad
8
Rohini Medical
NIBM
Rd.
9
Shraddha Medical Saswad
9
Purohit Medical
NIBM
Rd.
10
Purandare Medical Saswad
10
Gopal Medical
NIBM
Rd.
11
Amol Medical Saswad
11
Gangadham
Medical
NIBM
Rd.
12
Madhuri Medical Saswad
12
Omkar Medical
NIBM
Rd.
13
Omkar Medical Saswad
13
Dhanvantari Medical
NIBM
Rd.
14 Srinath Medical Saswad
15 Jhende Medical Saswad
16 Shekhar Gen. Stores Saswad
17 Arun Medical Saswad
18 Bharat Medical Saswad
19 Varsha Medical Saswad
20 Chaya Medical Saswad
21 Sanjeevan Medical Saswad
22 Sukhkarta Medical Saswad
23 Sri Sai Medical Saswad
24 Rahul Medical Fursungi
25 Nikita Medical Fursungi
26 Sri Medical Fursungi
27 Shiv Sai Medical Fursungi

41
Area: Dhankawdi Area: Nana Peth
1
Srinath Medical Dhankawdi
1
Rathod Medical
Nana
Peth
2
Jogeshwari Medical Dhankawdi
2
Navin Medical
Nana
Peth
3
Shri Samarth Medical Dhankawdi
3
Apollo Medical
Nana
Peth
4
Pavan Medical Dhankawdi
4
Alankar Medical
Nana
Peth
5
New Chaitanya
Medical Dhankawdi
5
Siddhivinayak
Medical
Nana
Peth
6
Anand Medical Dhankawdi
6
Navjeevan Medical
Nana
Peth
7
Suyog Medical Dhankawdi
7
Arihant Medical
Nana
Peth
8
Raj Medical Dhankawdi
8
Sriram Medical
Nana
Peth
9
Laxmi Medical Dhankawdi
9
Sri Samarth Medical
Nana
Peth
10
Srujal Medical Dhankawdi
10
Gurudutt Medical
Nana
Peth
11
Shripad Medical Dhankawdi
11
Parmanand Medical
Nana
Peth
12
Amol Medical Dhankawdi
12
Raj Gen. Stores
Nana
Peth
13
Saroj Medical Dhankawdi
13
Gandhari Medical
Nana
Peth
14
Amrut Medical Dhankawdi
14
Anand Medical
Nana
Peth
15
Santosh Medical Dhankawdi
15
Gandhi Medical
Nana
Peth
16
Amar Medical Dhankawdi
16
Prince Medical
Nana
Peth
17
Dhanvantari Medical Dhankawdi
17
Ayurvedic Age
Nana
Peth
18
Sai Medical Dhankawdi
18
Chintamani Medical
Nana
Peth
19 Shri Medical Dhankawdi
20 Rohit Medical Dhankawdi
21 Yash Medical Dhankawdi
22 Shinde Medical Dhankawdi
23 Indrayani Medical Dhankawdi
24 Shah Medical Dhankawdi
25 Ashwini Medical Dhankawdi
26 Arihant Medical Dhankawdi

42
Area: Shivaginagar Area: Chinchwad
1 Rathi Medical Shivaginagar 1 Mahavir Medical Chinchwad
2 Vikram Medical Shivaginagar 2 Laxmi Medical Chinchwad
3 Prakash Medical Shivaginagar 3 Parshwanath Medical Chinchwad
4 Pioneer Medical Shivaginagar 4 Mamta Medical Chinchwad
5 K.P.Gen. Stores Shivaginagar 5 Sanmati Medical Chinchwad
6 Bhairav Medical Shivaginagar 6 Mahavir Medical Chinchwad
7 Nirmal Medical Shivaginagar 7 Morya Medical Chinchwad
8 Gurudutt Medical Shivaginagar 8 Saraswati Medical Chinchwad
9 Khivsara Medical Shivaginagar 9 Anmol Medical Chinchwad
10 Medicorner Shivaginagar 10 Tejas Medical Chinchwad
11 Purohit Medical Shivaginagar 11 Saptashrungi Medical Chinchwad
12
Anandjyoti
Medical Shivaginagar
12
Deep Medical Chinchwad
13 Indra Medical Shivaginagar 13 Chaitanya Medical Chinchwad
14 Om Medical Chinchwad
15 Prashant Medical Chinchwad
16 Abhishek Medical Chinchwad
17 Manit Chemist Chinchwad
18 Swami Samarth Medical Chinchwad
19 Sai Pooja Medical Chinchwad
20 Mankarnika Medical Chinchwad
21 Chaitanya Medical Chinchwad
22 Santkripa Medical Chinchwad
23 Sanjeevani Medical Chinchwad
24 Gurukrupa Medical Chinchwad
25 Shanti Medical Chinchwad
26 Sagar Medical Chinchwad
27 Vishal Medical Chinchwad
28 Darshani Medical Chinchwad

43
Area: Balginagar, Katraj Area: Koregaon Park
1
Prayag Medical Balginagar
1
Mankar Medical
K'gaon
Park
2
Amit Drug Balginagar
2
Krishna Medical
K'gaon
Park
3
Umesh Drugs Balginagar
3
Ramesh Medical
K'gaon
Park
4
Ellora Medical Balginagar
4
Arihant Medical
K'gaon
Park
5
Sai Medical Balginagar
5
Gajanan Medical
K'gaon
Park
6
Rajgad Medical Balginagar
6
Jai Laxmi
Medical
K'gaon
Park
7
Krishna Medical Balginagar
7
Om Medical
K'gaon
Park
8
Yashoda Medical Balginagar
8
Sri Medical
K'gaon
Park
9
Vardhman
Medical Balginagar
9
New Vision
Medical
K'gaon
Park
10
Varma Medical Balginagar
10
Medicure
K'gaon
Park
11
Ganesh Medical Balginagar
11
Karishma
Medical
K'gaon
Park
12
Mahavir Medical Balginagar
12
Royal Medical
K'gaon
Park
13
Gurukripa Medical Katraj
13
Cri Healthcare
K'gaon
Park
14
Sukhakarta
Medical Katraj
14
Apollo Medical
K'gaon
Park
15
Vijay Medical Katraj
15
Ramesh Medical
K'gaon
Park
16 Anant Medical Katraj
17 Siddhi Medical Katraj
18 Anusaya Medical Katraj
19 Pushpa Medical Katraj
20 Namrata Medical Katraj

44
Area: Sangvi Area: Kothrud
Sr.No
. Name of outlet
Addres
s
Sr.No
. Name of outlet
Addres
s
1 Sri Gurudutta Medical Sangvi 1 Uttam Medical Kothrud
2 Nityaseva Medical Sangvi 2 Yash Medical Kothrud
3 Navjeevan Medical Sangvi 3 Sri Yash Medical Kothrud
4 Vinayak Medical Sangvi 4 Gaurav Medical Kothrud
5 Atul Medical Sangvi 5 Amar Medical Kothrud
6 Ankita Medical Sangvi 6 Sri Medical Kothrud
7 Sanjay Medical Sangvi 7 Ashok Medical Kothrud
8 Prerna Medical Sangvi 8 Anil Medical Kothrud
9 Sachin Medical Sangvi 9 Kapil Medical Kothrud
10 Om Medical Sangvi 10 Krishna Medical Kothrud
11 sai Medical Sangvi 11 Prathamesh Medical Kothrud
12 Vikram Medical Sangvi 12 Kirti Medical Kothrud
13 Siddhi Medical Sangvi 13 Trupti Medical Kothrud
14 Rajni Medical Sangvi 14 Apeksha Medical Kothrud
15 Amit Medical Sangvi 15 Apollo Medical Kothrud
16 Preetam Medical Sangvi 16 Bhandari Medical Kothrud
17 Ganesh Medical Sangvi 17 Jeevan Medical Kothrud
18 Kumar Medical Sangvi 18 Nirmal Medical Kothrud
19 Sonam Medical Sangvi 19 Vikas Medical Kothrud
20 Murari Medical Sangvi 20 Sri Ram Medical Kothrud
21 Aadhar Medical Sangvi 21 Shri Dutta Medical Kothrud
22 Ashirwad Medical Sangvi 22 Mahendra Medical Kothrud
23 Balagi Medical Sangvi 23 Kolar Medical Kothrud
24 Punjari Medical Sangvi 24 Sagar Medical Kothrud
25 P.R. Pharma Sangvi 25 Chaitanya Medical Kothrud
26 Amruta Medical Sangvi 26 Pratiksha Medical Kothrud
27
Akshata Medical Sangvi
27
Shri Samarth
Medical Kothrud
28 Rohit Medical Kothrud
29 Rahul Medical Kothrud
30 Vikas Medical Kothrud
31 Sourabh Medical Kothrud
32
Shri Krishna
Medical Kothrud
33 Venkatesh Medical Kothrud
34 Surendra Medical Kothrud

45
Area: Pune Station, Somvar Peth Area: Sinhagad Road
1
Anup Medical Z. Parishad
1
Sachin Medical
Sinhagad
Rd.
2
Jaihind Medical Z. Parishad
2
Sukhdev Medical
Sinhagad
Rd.
3
Om Medical Z. Parishad
3
Rathod Medical
Sinhagad
Rd.
4
Krishna Medical Z. Parishad
4
Amit Medical
Sinhagad
Rd.
5
Manjeet Medical Z. Parishad
5
Siddhi Medical
Sinhagad
Rd.
6
Krishnaprabha Medical Somvar Peth
6
Sunny Medical
Sinhagad
Rd.
7
Krishna Gen. Stores Somvar Peth
7
Anand Medical
Sinhagad
Rd.
8
Prakash Medical Somvar Peth
8
Madhukar
Medical
Sinhagad
Rd.
9
Rathod Medical Somvar Peth
9
Chaitanya
Medical
Sinhagad
Rd.
10
Sai Medical Somvar Peth
10
Medicare
Sinhagad
Rd.
11
City Medical Somvar Peth
11
Akash Medical
Sinhagad
Rd.
12
Hanuman Medical Somvar Peth
12
Bhavani Medical
Sinhagad
Rd.
13
Golden Medical Somvar Peth
13
Siddhivinayak
Medical
Sinhagad
Rd.
14
Janta Medical Somvar Peth
14
Navratra Medical
Sinhagad
Rd.
15
Jayshri Medical Somvar Peth
15
Bramha Medical
Sinhagad
Rd.
16
Prakash Chemist Somvar Peth
16
Sai Medical
Sinhagad
Rd.
17
New Poona Medical Somvar Peth
17
Varad Medical
Sinhagad
Rd.
18
Shraddha Medica Somvar Peth
18
Mahesh Medical
Sinhagad
Rd.
19
Ambika Medica Somvar Peth
19
Piyush Medical
Sinhagad
Rd.
20
Sadanand Medica Somvar Peth
20
Bhuruk Medical
Sinhagad
Rd.
21
Sri Gen. Stores Somvar Peth
21
Mauli Medical
Sinhagad
Rd.
22
D.K. Chemist Somvar Peth
22
Sri Medical
Sinhagad
Rd.
23
Yogeshwar
Medical
Sinhagad
Rd.
24
Vaibhav Medical
Sinhagad
Rd.
25 Chetan Medical Sinhagad

46
Rd.
26
Ambika Medical
Sinhagad
Rd.
27
Yashwant
Medical
Sinhagad
Rd.
28
Sai Medical
Sinhagad
Rd.

47
Area: Hadapsar(Mahadev Nagar),
Manjri Area: Fatima Nagar
1
Bhansali Medical Mahadev Ngr.
1
Pavan Medical
Fatima
Ngr.
2
Sunil Medical Mahadev Ngr.
2
Tulsi Medical
Fatima
Ngr.
3
Joshi Medical Mahadev Ngr.
3
Express Gen.
Stores
Fatima
Ngr.
4
Yash Medical Mahadev Ngr.
4
Fernandes
Medical
Fatima
Ngr.
5
Shreenath Medical Mahadev Ngr.
5
Dhanvantari
Medical
Fatima
Ngr.
6
Suprabha Medical Mahadev Ngr.
6
Apollo Medical
Fatima
Ngr.
7
Mukta Medical Mahadev Ngr.
7
Shalini Medical
Fatima
Ngr.
8
Ranjit Medical Mahadev Ngr.
8
Mitali Medical
Fatima
Ngr.
9
Sahil Medical Mahadev Ngr.
9
Sai Gen. Stores
Fatima
Ngr.
10
Shakuntala Medical Mahadev Ngr.
10
Plaza Medical
Fatima
Ngr.
11
Gurukrupa Medical Mahadev Ngr.
11
Amol Medical
Fatima
Ngr.
12
Choudhary Medical Mahadev Ngr.
12
Mahesh Medical
Fatima
Ngr.
13
Balagi Medical Manjri
13
Parlecha Medical
Fatima
Ngr.
14
Rathod Medical Manjri
14
Vijay Gen. Stores
Fatima
Ngr.
15
Sunanda Medical Manjri
15
Mahavir Medical
Fatima
Ngr.
16
Shri Medical Manjri
16
Shriji Medical
Fatima
Ngr.
17
Samarth Medical Manjri
17
Mamta Medical
Fatima
Ngr.
18
Saikrupa Medical Manjri
18
Prashant Medical
Fatima
Ngr.
19
Bhavani Medical Manjri
19
Rakhi Medical
Fatima
Ngr.
20
Mayur Medical Manjri
20
Prashant Medical
Fatima
Ngr.
21
Omkar Medical Manjri
21
Rohini Medical
Fatima
Ngr.
22
Keep Fit Medical
Fatima
Ngr.
23 Well Mark Fatima

48
Pharmacy Ngr.
24
Noble Medical
Fatima
Ngr.

49
Area: Supa, Parner Area: Ahmednagar
Sr.No
. Name of outlet
Addres
s
Sr.No
. Name of outlet
Addres
s
1 Shree Medical Kashti 1 Sanjay Medical A Nagar
2 Swapnil Medical Kashti 2 Chattarpati Med A Nagar
3 Omkar Medical Parner 3 Ayush medical A Nagar
4 Anand Medical Parner 4 Vijya Medical A Nagar
5 Mata Medical Parner 5 Mataji Medical A Nagar
6 Patil Medical Parner 6 Namrata Medical A Nagar
7 Sharddha Medical Parner 7 Ajinkya Medical A Nagar
8 Shri sai Medical Parner 8 Jeevan Medical A Nagar
9 Bhalwanath Medical Parner 9 Solanki Medical A Nagar
10
Swami Samarth
Medical Supa
10
Anand Medical A Nagar
11 Pritoksh Medical Supa 11 Santidoot Medical A Nagar
12 Bhaija Medical Chas 12 Varthman Medical A Nagar
13
Changediya
Medical A Nagar
14 Jai Medical A Nagar
15 Pushpak Medical A Nagar
16 Sai Nath Medical A Nagar

50
Area: Tisgaon, Pathardi Area: Shivgaon
Sr.No
. Name of outlet
Addres
s
Sr.No
. Name of outlet Address
1
Gurudutt Medical Tisgoan
1
Shivam Medical
Shivgoa
n
2
Jai Anand Medical Tisgoan
2
Life Line Medical
Shivgoa
n
3
Viney Medical Tisgoan
3
Aarti Medical
Shivgoa
n
4
Shree Samarth
Medical Tisgoan
4
Sneha Medical
Shivgoa
n
5
Sangam Medical Tisgoan
5
Shri Krishna Medical
Shivgoa
n
6
Sunil Medical Tisgoan
6
Praveen Medical
Shivgoa
n
7
Schin Medical Tisgoan
7
Sapna Medical
Shivgoa
n
8
Maha Laxmi Medical Tisgoan
8
Sharddha Medical
Shivgoa
n
9
Yahswant Medical Pathardi
9
Anuja Medical
Shivgoa
n
10
Love Kush Medical Pathardi
10
Shree Ganesh
Medical
Shivgoa
n
11
Gugle Medical Pathardi
11
Sanjeevani Medical
Shivgoa
n
12
Pawar Medical Pathardi
12
Dhanvantari Medical
Shivgoa
n
13
Trupati Medical Pathardi
13
Arihant Medical
Shivgoa
n
14
Sidhi Medical Pathardi
14
Sushil Medical
Shivgoa
n
15
Santosh Gen. Store Pathardi
15
Vaidhehi Medical
Shivgoa
n
16
Sidhi Medical Pathardi
16
Trimurti Medical
Shivgoa
n
17
Gandhi Medical Pathardi
17
Rajani Medical
Shivgoa
n
18 Shree Ram Medical Pathardi
19 Chandan Medical Pathardi
20 Jiresaal Medical Pathardi

51
Area: Paithan Area: Newasa
1 Sudharshan Medical Paithan 1 Shri Medical Newasa
2 Swapna Medicos Paithan 2 Chatanya Medical Newasa
3 Chakkreshwari Medical Paithan 3 Rai Medical Newasa
4 Vanktesh Medical Paithan 4 Ravi Medical Newasa
5 Kailash Medical Paithan 5 Mutha Brothers Newasa
6 Ansari Medical Paithan 6 Sane Medical Newasa
7 Jagdish Medical Paithan 7 Dynayandra Medical Newasa
8 Balaji Medical Paithan 8 Sakshi Medical Newasa
9 Bharat Medical Paithan 9 Pragati Medical Newasa
10 Bajrang Medical Paithan 10 Shri Dutt Medical Newasa
11 Shri Samarth Medical Paithan 11 Shri Ganesh Medical Newasa
12 Anand Medical Paithan 12 Kishor Medical Newasa
13
Shri Swami Samarth
Medical Paithan
13
Sandeep Medical Newasa
14 Dnyaneshwar Medical Paithan 14 Amit Medical Newasa
15 Shri Sai Medical Newasa
16 Shri Sai Medical Newasa
17
Dnyaneshwar
Medical Newasa

52
Area: Srirampur Area: Takli, Harigoan
1
Maharashtra
Medical Srirampur
1
Atharv Medical Takli
2 Mohan Medical Srirampur 2 Om Medical Takli
3 Sethi Medical Srirampur 3 Shri ram Medical Takli
4 Deepyog Medical Srirampur 4 Ranuka Medical Bhokar
5 Shalimar Medical Srirampur 5 Shri Dutt Medical Harigoan
6
Shanti Medical Srirampur
6
Dudhediya
Medical Harigoan
7 Jayanti Medical Srirampur
8 Om Sai Medical Srirampur
9 Navkar Medical Srirampur
10 Mamta Medical Srirampur
11 Kothari Medical Srirampur
12 Govind Medical Srirampur
13 Raj Medical Srirampur
14 Boravke Medical Srirampur

53
Area: Kopergaon Area: Rahuri, Loni
1 Jeevan Medical Kopergaon 1 Shri Vithal Medical Rauri
2 Sai Sumradhi Medcal Kopergaon 2 Om Sai Medical Rauri
3 Praveen Medical Kopergaon 3 Sheetal Medical Rauri
4 Sai Medical Kopergaon 4 vijay Medical Rauri
5 Shri Ganesh Medical Kopergaon 5 Rajinder Medical Rauri
6 Sadeshwer Medical Kopergaon 6 Rahuri Medical Rauri
7
Swami Samarth
Medical Kopergaon
7
Namo Mahaveer
Medical Rahuri
8 Kothari Medical Kopergaon 8 Darshan Medical Rahuri
9 Hem Medical Kopergaon 9 Shantu Medical Rahuri
10 Kirloskar Medical Kopergaon 10 Dhanwantari Medical Rahuri
11 sanket Medical Kopergaon 11 Yogiraj Medical Rahuri
12 Arihant Medical Kopergaon 12 Shivam Medical Rahuri
13 Chanderkant Medical Kopergaon 13 Shafa Medical Rahuri
14 Ambica Medical Kopergaon 14 Vaishnavi Medical Loni
15 Laxmi Medical Kopergaon 15 Anand Medical Loni
16 Suman Medical Salvihis 16 Matoshree Medical Loni
17 Saish Medical Kopergaon 17 Om Medical Loni
18 Om Joyati Medical Kopergaon 18 Anjani Medical Loni
19 Sheetal Gen. Stores Loni
20 Shree Sai Medical Loni
21 Shivam Collection Loni

54
Area: Ghargaon, Sangamner Area: Rahata, Shirdi
1 Matoshree Medical Bota 1 Ajay Medical Rahata
2 Ganesh Medical Ghargaon 2 Sairaj Medical Rahata
3 Priyanka Medical Ghargaon 3
Sapta Shrungi
Medical Rahata
4 Trimurty Medical Ghargaon 4 Sawata Medical Rahata
5 Vaishnavi Medical Ghargaon 5 Anand Medical Rahata
6 Sagar Medical Sakur 6 Aggarwal Medical Rahata
7 Navjeevan Medical Sakur 7 Varsha Medical Rahata
8 Siddheshwar Medical Sakur 8 Hiran Medical Rahata
9 Prathamesh Medical Chandanapuri 9 Jamuna Medical Sakuri
11 Prerana Medical Chandanapuri
10
Shree Ganesh
Medical
Ganesh
Nagar
12 Shivam Medical Sangamner
11
Shree Medical
Ganesh
Nagar
14 Hariom Medical Sangamner 12 Sai Medical Shirdi
15 Mayur Medical Sangamner 13 Vijay Medical Shirdi
16 Shreeswamisamarth Sangamner
14
Laxminarayan
Medical Shirdi
18 Sai Medical Sangamner 15 Om Medical Shirdi
19 Shree Datta Medical Sangamner 16 Saitrupti Medical Shirdi

55
Area: Kukana, Bhanas Hirve
Sr.No. Name of outlet Address
1 Prakash Medical Kukana
2 Mahavir Medical Kukana
3 Dnayaneshawer Kukana
4 Balaji Medical Kukana
5 Praful Medical Kukana
6 Dwarkamai Medical Bhinde
7 Om Gurudev Medical Bhinde
8 Sree Medical Bhinde
9 Anand Medical Bhinde
10 Vaibhav Medical Bhanas hirve
11 Shree Ganesh Medical Bhanas hirve
12 Shree Nath Medical Bhanas hirve

57
BIBLIOGRAPHY
Reference:
1. Marketing Research by David Luck
2. Marketing Management by Philip Kotler
3. Report by Pricewaters Coopers for I.B.E.F
Web Links:
1.www.indiainfoline.com
2. www.ciionline.org

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