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What Is An Attitude

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ATTITUDE & JOB SATISFACTION
What is an Attitude? ,[object Object],[object Object],[object Object]
Attitude Values Beliefs Intentions Behavior Cognitive- Neha got promotion Affective – I dislike supervisor Psychomotor- Looking for other opportunities Negative Attitude
Values ,[object Object],[object Object]
Values as socially or culturally accepted standards or rules of behavior ,[object Object],[object Object]
4 important aspects of attitudes ,[object Object],[object Object],[object Object],[object Object]
Attitudes are acquired from: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attitude in Organization ,[object Object],[object Object],[object Object]
Cognitive Dissonance Theory ,[object Object],[object Object]
Dissonance Model Two inconsistent cognitions (e.g., an attitude and a counter- attitudinal behavior) State of dissonance Motivation to reduce dissonance Attitude change UNLESS Justification for counter- attitudinal behavior
Measurement of Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Attitudes and Behavior
Evaluation Behavior beliefs Normative beliefs Motivation to Comply Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Attitudes and Behavior
Evaluation Behavior beliefs Normative beliefs Motivation to Comply Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Constraints Attitudes and Behavior
Opinion ,[object Object]
What is Job Satisfaction? ,[object Object],[object Object],[object Object],Work characteristics Job Satisfaction(s)
Factors Controllable by Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Job Satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responses to Job Satisfaction Destructive Constructive Exit Voice Neglect Active Passive Loyalty
Perceived characteristics Job Satisfaction(s) Objective characteristics Needs/ Values
Perceived characteristics Job Satisfaction(s) Objective characteristics Needs/ Values Frame of Reference
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What Is An Attitude

  • 1. ATTITUDE & JOB SATISFACTION
  • 2.
  • 3. Attitude Values Beliefs Intentions Behavior Cognitive- Neha got promotion Affective – I dislike supervisor Psychomotor- Looking for other opportunities Negative Attitude
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Dissonance Model Two inconsistent cognitions (e.g., an attitude and a counter- attitudinal behavior) State of dissonance Motivation to reduce dissonance Attitude change UNLESS Justification for counter- attitudinal behavior
  • 11.
  • 12.  
  • 13. Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Attitudes and Behavior
  • 14. Evaluation Behavior beliefs Normative beliefs Motivation to Comply Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Attitudes and Behavior
  • 15. Evaluation Behavior beliefs Normative beliefs Motivation to Comply Subjective Norm Attitude: Act Behavior Intent Behavior Theory of Reasoned Action (Fishbein & Ajzen) Constraints Attitudes and Behavior
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Responses to Job Satisfaction Destructive Constructive Exit Voice Neglect Active Passive Loyalty
  • 21. Perceived characteristics Job Satisfaction(s) Objective characteristics Needs/ Values
  • 22. Perceived characteristics Job Satisfaction(s) Objective characteristics Needs/ Values Frame of Reference