1. Marketplace 2.0
Alexander Graf (www.kassenzone.de)
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

2. The Start
Customer focus: E-Commerce giants focus:
Brand Scale the shop
Niche players focus: Software industry focus:
Build a shop Shops
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

3. Growth
Customer focus: E-Commerce giants focus:
Products More Selection
(Marketplace!)
Niche players focus: Software industry focus:
Scale the shop Shops
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

4. Jeff told them
Source: ebaystrategies
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

5. Today
Customer focus: E-Commerce giants focus:
Products Stay profitabel
Niche players focus: Software industry focus:
More selection
(+ update Magento) Shops + X
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

6. Trends
• Online Marketing spendings increase while
the customer base does not grow anymore
(high CPOs)
• Selection is becoming less important for the
customer but is strongly recommended in
terms of handling the customer acquisition
costs
• Main factor for the success of e-commerce
models will become the art of engagement
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

7. Recommendations
Trend Solution
Online Marketing Stop doing shops
Spendings Dilemma
Selection becomes Start Marketplaces
even more important
Becoming more Stop doing shops
attractive
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

8. 2.0 elements
• Software: very flexible solutions (assortment,
partners, apps)
• Customer acquisition: Performance marketing
strategy is not your main focus anymore
• Scalable: Multiple Shops (10+)
• Sustainable: Vertical integrated (store brands)
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

9. Software Solutions
Netshops – Shopware Avocado Marketplace
Marketplace
About Shopware Core, server RoR, SaaS, no source code
instalation
References Selbst.de/Baumarkt Avocadostore.de,
Price 50-100k 50-100k
Contact info@netshops.de info@avocadostore.de
www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf