An introduction about Microsoft Windows Phone 7.

1. Introduction to Windows Phone 7 Series Todd Brix, Senior Director Windows Phone Marketplace & Developer Experience Microsoft Corporation WPWE200

2. Session Objectives and Takeaways What is Windows Phone 7 Series? How are we changing our game? What’s the visual design about? What are the features?

3. Since we’ve announced… “I came away impressed. If you considered Microsoft to be down and out, it's definitely back in the ring, both gloves laced up, ready to fight.” Eric Zeman InformationWeek “I'm sorry, Cupertino, but Microsoft has nailed it. Windows Phone 7 feels like an iPhone from the future.” Jesus Diaz, Gizmodo “Windows Phone 7 Series a surprisingly good platform that exceeded expectations.” Rob Enderle, IT Business Edge “The interface is a rapid, massive departure from Windows Mobile 6.5. Really, it’s huge.” Greg Kumparek, MobileCrunch “Microsoft is about to leapfrog Apple and every other player in the mobile space with Windows Phone 7.” Peter Ha, TIME “…it is different enough to embarrass pretty much everyone else except Apple.” Charlie Sorrel, Wired “Still, for a day, Microsoft was able to do what it had failed to do for many years: Surprise people.” Sharon Chan, Seattle Times “The man with the plan for your mobile future is not Steve Jobs but Steve Ballmer.” "WP7 looks like nothing you've ever seen before from Microsoft." Sascha Segan, PC Mag “I kind of LOVED it.” Jessica Mintz, AP “Windows Phone 7 Series is official, and Microsoft is playing to win.” “Microsoft hit it out of the park by creating an innovative and exciting smartphone platform.” Matthew Miller of ZDNet Microsoft Gets Its Groove Back

4. Agenda Strategy and Philosophy What drives our approach, decisions, designWho are we Designing for?“Metro” Visual Style Product FeaturesWhat we are building in Windows Phone 7 Series Phone HardwareHardware Spec Partners

5. Changing our GameA new approach with WP7 DESIGN: END USER COMES FIRST PLATFORM: RICHER, DEEPER, EASIER APPS HARDWARE: FASTER TO MARKET, LESS HEAVY LIFTING

6. Life Maximizers: Who We Design For WHO ARE LIFE MAXIMIZERS? WHAT’S IMPORTANT TO THEM? Not feeling overwhelmed Balanced priorities Growing personally and professionally Living life to the full Busy personally and professionally Living a rich, active life Settled rather than seeking Juggling priorities Value technology as a means to achieve goals

7. ANNA MILES My life is a balancing act between work, family, friends and my ownpersonal needs I love running my life real-time so I can take advantage of whatever is inspiring me whether it’s a new project, a pick up game or a stolen moment with Anna Part time PR professional and busy mom Growing his own architectural biz Meet Anna & Miles

8. Introducing The “Metro” User Experience Smart Design Smart Design Integrated Experience Integrated Experience

9. PRINCIPLES clean light open and fast content not chrome typographic world-class motion soulful and alive authentically digital

10. INSPIRATION Microsoft Confidential

11. Microsoft Confidential

12. Microsoft Confidential

13. WE WILL EXCEL IN 7 AREAS 7 FOR 7 1 2 “START” EXPERIENCE Simple and delightful START screen with all your relevant information at your fingertips SOCIAL COMMUNICATIONS ‘People-centric’ experiences merging social nets with communication 3 4 5 6 7 HARDWARE CHOICE Range of sizes, keyboard options, look and feel PHOTOS Best photo phone availableReplaces your point and shoot BEST FOR BUSINESS USERS Continued focus on user productivity LOCATION AWARE SEARCH Full search capability delivering location relevant results XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live

14. WHAT’S BUILT-IN MEETING HIGH EXPECTATIONS DESIGN/MOTION/TOUCH Delightful touch experience on capacitive screens BROWSER High-performance browsing experience MUSIC , VIDEO, PHOTOS Fully integrated Zune experience, connected Photos COMMUNICATION People-centric experiences merging social nets with communication MAPS & DIRECTIONS Context aware, turn-by-turn, walking or driving APPS & GAMES Best of breed developer platform for apps & games

15. INTEGRATED EXPERIENCES PEOPLE OFFICE PICTURES MUSIC+VIDEO MARKETPLACE GAMES

16. DESIGN/MOTION/TOUCH WORLD-CLASS TOUCH EXPERIENCE Rich gestures (zoom, etc.) consistent with Windows 7 and Surface Responsive, intuitive capacitive display DISTINCTIVE VISUALS Metro visual style looks different from iPhone, Pre, etc. HW Accelerated animations, transitions. Cinematic experience INTEGRATED HARDWARE/SOFTWARE Search button that works cross-device and for web – including speech driven search Omnipresent Back and Start buttons

17. DESIGN/MOTION/TOUCH START EXPERIENCE Knows your key people Knows your location Key functionality and information is one touch away SEARCH EXPERIENCE Single-button press for search, press and hold for speech Instant web search with local results based on phone’s location Filtering in-application (e.g., type to filter contacts)

18. BROWSER VERY HIGH FIDELITY WITH DESKTOP EXPERIENCE Built from desktop-based browser codebase GREAT PERFORMANCE Driving an intuitive touch interface: Pinch Zoom, Panning, Double-tap Fast Page Load & Render MOBILE ACCELERATORS PORTED FROM IE8 Addresses, Phone Numbers actionable (map and call) Any word is searchable

19. MUSIC + VIDEO INTEGRATED ZUNE PLAYER Music, Video, Podcasts with Zune 5.0 touch experience Built-in FM Radio Supports Zune Social: discover and share music with friends FULL MARKETPLACE WITH OPERATOR EXCLUSIVES Music, Video, Podcasts PLUS Apps, Games, etc Integrated with Zune player … artist info, photos, similar content Works over Cell or Wi-fi Networks … download and streaming Deep Operator integration: exclusive content, branding throughout, billing FULL-FEATURED PC-COMPANION APP Full Music/Video library manager, acclaimed by NYT, WSJ Simple 2-way media sync: over USB & Wi-fi Phone update & Settings High fidelity marketplace content discovery and acquisition experience Microsoft Confidential

20. PICTURES PHOTO GALLERY COMPATIBLE WITH THE DESKTOP Integrated with popular Windows Live Gallery Simple, powerful “Photo wallet” with People/Maps views Syncs photos from desktop to phone over USB/Wi-fi CAMERA THAT REPLACES YOUR POINT & SHOOT Fast & easy access to high-quality camera (5MP, flash) Photos auto-upload to Windows Live and other photo services Easy & automatic tagging, explicit sharing commands Microsoft Confidential

21. COMMUNICATION PEOPLE-CENTRIC Knows your “favorite people” Feeds : what people are up to now BEST MOBILE EMAIL. PERIOD. Supports Exchange, Hotmail, Gmail, Yahoo, Pop/IMAP Best of Breed Exchange sync Simple support for multiple email accounts Smart, simple setup TIME-AWARE Simple, high performance calendar Manages work and personal calendars FULL-FEATURED PHONE, SMS/MMS Phone dialer with key phone features, built-in SMS and MMS which integrates with people, start Microsoft Confidential

22. OFFICE TAKE NOTES AND SYNC WITH YOUR PC Easily take notes with optimized software input panel Stay current with notes on your PC via OneNote OTA sync EDIT AND SYNC DOCUMENTS EASILY View, post, and sync documents on SharePoint sites Read and add comments easily in Word docs Navigate Word docs using dynamic table of contents Use pinch/zoom & rich doc support to easily view and edit Office documents Microsoft Confidential

23. MAPS & DIRECTIONS FINDS WHAT YOU’RE LOOKING FOR Accurate and detailed results for businesses: with photos and reviews Locates you via A-GPS and WI-FI Lets you ‘Explore nearby’ to see places and people that are relevant HELPS YOU GET THERE Easy to use “Directions” view, toggle from map to directions Traffic and incident information readily available Auto-map configuration based on distance, directions Microsoft Confidential

24. APPS & GAMES BEST-OF-BREED DEVELOPMENT PLATFORM World class tools: Visual Studio, Microsoft Expression, Silverlight, XNA, .NET Toolset enables building apps for Phone, Xbox, PC EASY FOR PHONE USERS Apps/Games in unified marketplace with music and podcasts Search, Browse, Recommendations, Friend Suggestions GAMES ARE A FIRST-CLASS CITIZEN Vibrant gaming “hub” on the phone Social gaming experience built-in to platform and games Integrated with PC and XBox Microsoft Confidential

25. HARDWARE SPECIFICATION Consistent set of hardware capabilities defined by Microsoft Capacitive touch 4 or more contact points 800 QVGA / 480 HVGA Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera 5 mega pixels or more Multimedia Common detailed specs, Codec acceleration Memory 256MB RAM or more, 8GB Flash or more GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better 480 QVGA / 320 HVGA Hardware buttons | Back, Start, Search

26. PARTNERS

27. A DIFFERENT PHONE Microsoft Confidential

28. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.