Google announced a new way to help people discover and share local businesses with Google+ in the form of Google Local+ pages. These are new business profile listings which will replace your Google Place page and integrate with Google’s new social network, Google+. Users can access these pages through Search, Maps, or through the new Local tab within Google+.

1. Supernova Media Presents:
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Local Pages

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4. Local Pages
When Google+ and Google+ Pages for business were
introduced a little less than a year ago many people in the
local search arena began anticipating the day when Google
would merge or integrate Google Places and Google+
Pages.
Google Places pages have been entirely replaced by new
Google+ Local pages. Google says that to date, 80 million
Google Places pages worldwide have already been merged
to this new platform. It’s a dramatic change (for the better)
though it will undoubtedly disorient some users and
business owners.

5. Local Pages
If you check out any of these new format pages, you’ll notice they are considerably more user-friendly,
dynamic, and easier to interact with than pre-existing Google Place pages. I’ve heard many experts
describe Local+ pages as more attractive and easier-to-use Facebook brand pages and I wouldn’t
completely disagree. There are certainly similarities. Regardless of how you look at them, your
Local+ page is your new Google business profile for your company, housing all important business
information.
The pages also make use of Google’s acquisition
of Zagat from last year, replacing star ratings with
more complete 30-point Zagat scores and
recommendations to give users a better way to
evaluate and select local businesses. You’re also
able to see who in your Google+ Circles has
been to the restaurant so that you can find
reviews and ratings directly from them.

6. Local Pages
When a user looks
up your business
on Google, this
page is what they
will find. The pages
are designed to
give business
owners a much
more social way to
interact with
consumers, in a
way that Place
pages simply did
not allow.

7. Local Pages
For the time being, you now have two Google+ pages that you’ll need to
manage and worry about. However, the time when you’ll be able to merge
your Google+ Business page with your Google Local+ page is coming. In
fact, to give you a sense of what it will look like, you can view the listings
for select companies below. These are folks Google has worked with to
upgrade their listings early so that we could all see what it would look like:
Pomegranate Café
Museum of Music Making
So while you may have two pages today, Google is working to give
business owners the options to merge. Once this happens, you’ll have a
one-stop Google portal for your business on the Web.

8. Reviews
Google will be moving over the reviews on your Place page to your Local+ page, however,
unless the user who left the review goes through Google’s verification process, all of your
reviews will now show up as being from “A Google User”. Not the best true cue. However, if
the user does go through the quick verification process (which Google will prompt them to
do), than the reviews will be tied to their Google+ account. Going forward, in order for
anyone to leave a review of your business, they must do so from their Google+ account.

9. Local Pages
Users will be able to discover the new Google+ Local pages
in several ways: through a search on Google.com or Google
Maps, in mobile apps or through a search on Google+.
As a result, Google+ becomes another local search
destination within Google, arguably with richer content and
more functionality than Google.com offers at the SERP
(Search Engine Results Page) level.
Not unlike some similar functionality offered in Foursquare,
users will be able to sort and filter search results by several
criteria, including “your circles,” which will reveal places
“touched” by friends. Currently this means reviews and posts,
but could extend to check-ins later.

10. Local Pages
If you click the new “Local” tab in
Google+ you’re taken to a personalized
local home (discovery) page, which
offers a mix of popular, social and
recommended content. There are
several variables that go into the content
that appears on this page. The same two
people in Seattle won’t see the same
page, though aspects of it may be the
same.
What’s also interesting is that Google
has returned to a two search-box
approach for Google+ Local.

11. Local Pages
Local pages can be viewed as the search giant's
newest business strategy to attract and get more
people to join and actively participate in Google+. As
Google+ is created to compete with social
networking giants like Facebook and Twitter, the
search giant doesn't want to lag behind the social
networking race.

12. Our Services
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genuinely enjoy what you do. We offer an
array of services at Supernova Media but
here’s what we do best:
• Web Design & Hosting
• Consulting
• Branding
• Virtual Tours
We know that your success is our success.
Contact Us

13. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
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Follow her Blog And visit her YouTube Channel