If you want to find what your looking for in the least amount of time, keywords is the answer. Use double quotes when you want to find the exact phrase you type in the search bar. Example: “How to cook a lobster” It pays to know the technical terms in your industry. This can have a big influence on your results. Think of the difference between glass installer and glazier, iron forger and blacksmith. These will yield different results because the terminology is different so be aware of the vocabulary.

1. Using Keywords
Effectively

2. Stay Informed
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3. It Starts With Passion
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little harder to find are creative thinkers who understand
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media integration.

4. Using Keywords
If you want to find what your looking for in
the least amount of time, keywords is the
answer. Hundreds of thousands of results
are worthless if your search is not yielding
not the information your after.

5. Using Keywords
When searching you want to make sure you are using
words that are unique and descriptive. Try combining these
words in different ways to yield the best results.
Use double quotes when you want to find the exact phrase
you type in the search bar. Example: “How to cook a
lobster”
The results with double quotes will differ from those without
quotes and even though you want to find out how to cook a
lobster that doesn‟t mean you are limited to those search
terms. Without quotes your search will include ANY of the
words in your search but adding the quotes ensures ALL
words are included.

6. Using Keywords
Another thing to remember is you don‟t always have to write it as
your saying it. Let the search engine fill in the blanks. Example:
Methods cooking lobster. Your keywords don‟t include „for‟ and „a‟
so you can omit those.
Your initial search will help you narrow down exactly what your
looking for as you may come across new words (and thus a new
search) that better describe what your after.
Let‟s say your searching dogs. If you want to narrow your search
you can use hyponyms (more specific terms) like Labrador
Retreiver, Boston Terrier or German Shepherd. Too narrow? Take
a step back and try using hypenyms (more general or broad
terms) and try dogs or pets.

7. Using Keywords
It pays to know the technical terms in your
industry. This can have a big influence on your
results. Think of the difference between glass
installer and glazier, iron forger and blacksmith.
These will yield different results because the
terminology is different so be aware of the
vocabulary.
As a rule of thumb use all lowercase when
searching. Most search engines use only
lowercase anyway but some will pay attention to
the case combinations you supply.

8. Using Keywords
Another thing to be mindful of is spelling. Again,
most search engines now offer a spell check of
some sort but not all. In Google‟s case it will
either search exactly what you typed but prompt
“did you mean ____” (with correct spelling
inserted) or it will say “showing results for”_____
(your query but with the misspelled word
corrected) and you will have the option to instead
search for exactly what you typed (with the
spelling error- according to Google) Also consider
the differences in Canadian vs. American vs.
British spelling. Will the keyword „colour' yield the
same results as „color‟?

9. Using Keywords
I hope these tips and tricks help you
minimize the time you spend „trying‟ to
find exactly what you want and make
your online browsing experience a little
more enjoyable. That‟s all we‟re after
right?

10. Our Services
Being Passionate comes easy when you genuinely
enjoy what you do. We offer an array of services at
Supernova Media but here’s what we do best:
• Web Design & Hosting
• Social Media Training & Consulting
• Mobile Marketing
• Email Marketing
• Branding
• Virtual Tours
We know that your success is our success. Contact Us

11. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
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Visit her Website Find her on LinkedIn
Follow her Blog And visit her YouTube Channel