Surfing the Wave
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presentation at ltc2012 about eBooks
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Surfing the Wave
- 1. Surfing the Tide: eBook Best Practices Aurora Jacobsen Information Services Librarian SELCO
- 2. Session Proposal • In a recent implementation of Overdrive, SELCO libraries discovered widely variant circulation, even from libraries that were roughly the same size. Why were some libraries’ eBook users diving right in while patrons of libraries barely dipped their toes in? • Why were some libraries reporting significant barriers to patrons accessing titles while some seemed to flow right along with the service? What can library staff do to take advantage of the trend and encourage library users to explore library collections?
- 3. Do we need to discuss? • Proposed this session in November • Meeting demand now the priority?
- 5. How do we meet demand? Publisher woes • Availability really hurting • To Kill A Mockingbird, A Wrinkle in Time and Little House on the Prairie not available legally as e-books.
- 6. How do we meet demand? Overdrive Fiction Bestsellers: NY Times Bestsellers 1. The Help, Kathryn Stockett (Penguin). 1. The Girl with the Dragon Tattoo, Stieg 2. The Girl with the Dragon Tattoo, Stieg Larsson (Random House) Larsson (Random House). 2. The Help, Kathryn Stockett (Penguin) 3. Explosive Eighteen, Janet Evanovich 3. The Litigators, John Grisham (Random (Random House). House) 4. The Litigators, John Grisham (Random 4. Kill Alex Cross, James Patterson House). (Hachette) 5. Water for Elephants, Sara Gruen 5. 11/22/63, Stephen King (Simon & (Algonquin). Schuster) 6. The Girl Who Kicked the Hornet’s Nest, 6. The Drop, Michael Connelly Stieg Larsson (Random House). (Hachette) 7. The Next Always, Nora Roberts 7. Red Mist, Patricia Cornwell (Penguin) (Penguin). 8. D.C. Dead, Stuart Woods (Penguin) 8. The Girl Who Played with Fire, Stieg 9. Locked On, Tom Clancy (Penguin) Larsson (Random House). 10. Explosive Eighteen, Janet Evanovich 9. A Game of Thrones, George R.R. Martin (Random House) (Random House). 10. 1Q84, Haruki Murakami (Random House)
- 7. Shaky Future • Amazon is the big gorilla • Lawsuit against Apple and Publishers • Increasingly, library thinkers ask “Is it worth it?”
- 8. Shaky Future • eBook Smackdown on March 10, 2012 PaidContent
- 10. Will Increased Competition Help? • 3M • Blio (from B &T) • Freading (Freegal) • Overdrive • eBrary • Recorded Books • Project Gutenberg • Librivox • Open Library
- 11. New models • Unglue.it • Douglas County Libraries
- 12. Where do we get dollars? • Take from physical collections? • Save Our Libraries in Rockford, IL • Has print circulation already peaked? • Overdrive WIN
- 13. Who uses eBooks and eReaders? Campaigns to Attract and Retain the Digital User From Shannon Lichty, Overdrive Partner Services Manager at Digipalooza • 77% female • 47% between the ages of 40-59 • 65% earn greater than $60K. • 78% have completed a 2 or 4 year college degree or higher. • 30% rarely or never visit the physical library but use digital downloads regularly
- 14. • Outside of the stats – 30% of e-reader owners are over the age of 55 – Every Book is now large print! • Moms love backlit screens – Or do I need to expand my sample size?
- 17. Collection Development • Mix to start out • Slowly roll out more • Embrace the Romance • Fiction • Juvenile • EarlyWord.com • IndieBound
- 18. How to get things started • Library Catalog • Techie Toybox • Roadshows • FAQ – Overdrive help – YouTube
- 19. Overdrive Ambassadors From Flickr: Overdrive Ambassadors... are given a Nook or a Kindle, allowed to register.. and use it as their own, with the agreement that they will become adept at Overdrive and be willing to share what they learn with patrons, and also willing to booktalk. Rochelle Hartman La Crosse Public Library
- 20. eReader Loaning
- 22. Other Promotional Ideas • Would you like me to see if the eBook wait is shorter? • Promotion for commuters • QR codes • Theme Days • eBook Station near the circ desk
- 23. Manage the Message • Small % of circ, so use other measurements
- 24. Sources Slide 4 http://www.thedigitalshift.com/2012/02/research/what- patrons-teach-us-and-publishers-should-learn/ http://www.thedigitalshift.com/2012/01/roy-tennant- digital-libraries/are-you-enjoying-your-new-tablet- device/ Slide 5-6 http://paidcontent.org/article/419-which-e-books-are- most-borrowed-from-libraries-and-why/ http://www.thedigitalshift.com/2012/02/ebooks/a-guide- to-publishers-in-the-library-ebook-market/
- 25. Sources Slide 7 http://loudpoet.com/2012/03/06/ebooks-and-libraries-is- it-worth-the-effort/ http://paidcontent.org/article/419-the-u.s.-threat-to-sue- apple-and-publishers-what-it-means/ http://paidcontent.org/article/419-authors-guild-doj- investigation-is-grim-tragic-news-for-book-lovers/ Slide 8 http://paidcontent.org/article/419-e-book-smackdown- who-should-control-the-prices-publishers-or- amazon/
- 27. Sources Slide 12-13 http://paidcontent.org/article/419-who-loves-e-readers- your-mom/ Slide 16 http://paidcontent.org/article/419-in-major-digitization- effort-scholastic-launches-e-reading-app-for-kids/ http://paidcontent.org/article/419-ebook-sales-are-being- driven-by-downmarket-genre-fiction/
- 28. • Aurora Jacobsen • SELCO • ajacobsen@selco.info • 507-288-5513 • Twitter @superturbo
Notes de l'éditeur
- This is true for every other place. 1 million Fires sold per week in December6 million in 4 quarter 2011 74 percent of the ebook patrons in the Patron Profiles report say they want even more ebooks in the library.http://www.thedigitalshift.com/2012/02/research/what-patrons-teach-us-and-publishers-should-learn/The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.http://www.thedigitalshift.com/2012/01/roy-tennant-digital-libraries/are-you-enjoying-your-new-tablet-device/
- http://paidcontent.org/article/419-which-e-books-are-most-borrowed-from-libraries-and-why/http://www.thedigitalshift.com/2012/02/ebooks/a-guide-to-publishers-in-the-library-ebook-market/
- http://paidcontent.org/article/419-which-e-books-are-most-borrowed-from-libraries-and-why/http://www.thedigitalshift.com/2012/02/ebooks/a-guide-to-publishers-in-the-library-ebook-market/
- http://loudpoet.com/2012/03/06/ebooks-and-libraries-is-it-worth-the-effort/“As publishers and libraries seek to reinvent themselves for the digital age, the opportunities are so much bigger than ebooks, and it kills me to see the energy, passion, and resources that are being spent focusing on such a narrow piece of the big picture.”John Blyberrg: I find the whole eBook topic excruciatingly tedious and boring, mostly because there is no mechanism for eBooks in libraries to not suck.http://paidcontent.org/article/419-the-u.s.-threat-to-sue-apple-and-publishers-what-it-means/Amazon is the obvious winner here. A return to wholesale pricing could mean lower prices and consumers buying more e-books—which will in turn make them more dependent on devices like the Kindle Fire which Amazon has turned into a virtual shopping mall.For publishers, the Justice Department’s rumored lawsuit is a major setback that threatens the pricing system that has provided them with higher e-book margins in the last year.“Our government may be on the verge of killing real competition in order to save the appearance of competition,” writes Guild president Scott Turow. We have no way of knowing whether publishers colluded in adopting the agency model for e-book pricing. We do know that collusion wasn’t necessary: given the chance, any rational publisher would have leapt at Apple’s offer and clung to it like a life raft. Amazon (NSDQ: AMZN) was using e-book discounting to destroy bookselling, making it uneconomic for physical bookstores to keep their doors open.http://paidcontent.org/article/419-authors-guild-doj-investigation-is-grim-tragic-news-for-book-lovers/
- http://paidcontent.org/article/419-e-book-smackdown-who-should-control-the-prices-publishers-or-amazon/ mazon is definitely using books as a loss leader. That’s why you’ll sometimes see print books priced lower than e-books: Agency pricing gives Amazon no control over e-book pricing, but it can still price print books at whatever it wants. People blame the publishers when they see hardcovers cost the same as or less than e-books, but that’s an image Amazon is able to manipulate behind the scenes because it’s willing to sell hardcovers below cost. True—but at the same time, the Big Six publishers are also owned by what in many cases are large international media conglomerates, and I don’t believe that their interests ultimately have anything to do with creating a more competitive bookselling marketplace, or a world that is ultimately better for book buyers and readers—or authors, for that matter. I think they saw agency pricing as a way of protecting their traditional profit margins, and they used Apple’s desperation to get into the book-selling businesps as a lever to get what they wanted. ght now, most publishers are paying a royalty of 25 percent on e-books. As you pointed out, Amazon pays self-published authors a 70 percent royalty on e-books priced at $2.99 and above. (On e-books below $2.99, Amazon pays just a 35 percent royalty.) I’d like to see traditional publishers pay a much higher royalty on e-books, with the industry standard at 50 percent. It’s a great way to engender goodwill, acknowledge that the costs of distributing books in digital formats are lower (though not zero) and reward authors for sticking around instead of going it alone (or with Amazon). Around 80 percent of book sales are still print; bricks-and-mortar bookstores are still a major source of discovery of new titles (the number-one source, in fact, for kids’ books.) In part because of its extremely poor relations with other booksellers, and in part because it’s not a priority, Amazon can’t do much to get its authors’ titles into those physical stores.
- http://loudpoet.com/2012/03/06/ebooks-and-libraries-is-it-worth-the-effort/“As publishers and libraries seek to reinvent themselves for the digital age, the opportunities are so much bigger than ebooks, and it kills me to see the energy, passion, and resources that are being spent focusing on such a narrow piece of the big picture.”John Blyberrg: I find the whole eBook topic excruciatingly tedious and boring, mostly because there is no mechanism for eBooks in libraries to not suck.http://paidcontent.org/article/419-the-u.s.-threat-to-sue-apple-and-publishers-what-it-means/Amazon is the obvious winner here. A return to wholesale pricing could mean lower prices and consumers buying more e-books—which will in turn make them more dependent on devices like the Kindle Fire which Amazon has turned into a virtual shopping mall.For publishers, the Justice Department’s rumored lawsuit is a major setback that threatens the pricing system that has provided them with higher e-book margins in the last year.“Our government may be on the verge of killing real competition in order to save the appearance of competition,” writes Guild president Scott Turow. We have no way of knowing whether publishers colluded in adopting the agency model for e-book pricing. We do know that collusion wasn’t necessary: given the chance, any rational publisher would have leapt at Apple’s offer and clung to it like a life raft. Amazon (NSDQ: AMZN) was using e-book discounting to destroy bookselling, making it uneconomic for physical bookstores to keep their doors open.http://paidcontent.org/article/419-authors-guild-doj-investigation-is-grim-tragic-news-for-book-lovers/
- Unglue.It is a a place for individuals and institutions to join together to give their favorite ebooks to the world. We work with rights holders to determine fair compensation for releasing a free, legal edition of their traditionally published books, under a Creative Commons license. Then everyone chips in to raise that sum. When the threshold is reached, we pay the rights holders; they issue an unglued digital edition; and you're free to read and share it, with everyone, on the device of your choice, worldwide.http://paidcontent.org/article/419-the-unglued-model-crowdfunding-to-make-e-books-free/
- Around 80 percent of book sales are still print; bricks-and-mortar bookstores are still a major source of discovery of new titles (the number-one source, in fact, for kids’ books.) Kindle = 51.7% marketshareresearch firm IDC. The company also finds e-reader shipments growing 167 percent year on year. Half of eReaders given as gifts http://paidcontent.org/article/419-new-stats-find-e-reader-use-up-167-e-readers-under-100-by-holidays/Research firm IDC estimates
- Children’s books still working. E-books are just 3% of ebook saleshttp://paidcontent.org/article/419-in-major-digitization-effort-scholastic-launches-e-reading-app-for-kids/eBook world driven by genre fiction http://paidcontent.org/article/419-ebook-sales-are-being-driven-by-downmarket-genre-fiction/