20. Traditional Focus Groups vs. Online Focus Groups PAGE Focus Group Comparison Chart Traditional In-Person Focus Groups Valient COST FX TM Online Focus Groups Overall Cost Higher than online focus groups 40-50% lower than in-person focus groups Setup & execution timing 3-4 weeks 2 weeks Recruiting cost $50-150 per person, Dependant on incidence rate 20% lower Moderator cost Same 20% lower Participant Availability Within 30 mile radius of facility Virtual from any geographic area, Ability to reach hard to recruit audiences Participant Anonymity None All participants are anonymous, encourages open discussion. Participant Interaction Loud respondents tend to dominate in-person focus groups All respondents can respond simultaneously with equal emphasis & impact Participant Incentives $75-150 each participant 20-30% lower Stimuli Video, audio & concept boards Video, audio, concept boards, virtual whiteboards, websites & multi-media Observer Interaction Behind one-way mirror, notes send in to moderator, slow and non-efficient High degree of interaction between observers and moderators, instant messaging on a real time basis Observer Time Commitment 2 hours per session plus travel time to facility 1.5 to 2 hours from office or home office environment Facility Rental $200-$500 None Food Service $100-$300 None Travel Costs $500-$1,000 per person. For moderator & client observers None Transcription Costs $50-200 None Transcription Turnaround Time 1-2 business days Within 30 minutes after conclusion of the focus group
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23. Website Experience Research & Analytics PAGE CustomerScope Analysis Portal Multiple tools for in-depth analysis of quantitative and qualitative results, as well as correlations and clickstreams. Participants are scored on each task as success, failure or give up. Average browse time, number of pages viewed and other metrics by task.
24. Website Experience Research & Analytics Qualitative Results (Typical Comments) Automatic clustering of comments by theme. Just click to see detailed comments PAGE
25. Website Experience Research & Analytics Most common paths for completing tasks are shown in different colors depending on success / failure of give-ups . The researcher can adjust the thresholds for key metrics to be shown in the diagram . Scorecards and a screenshot are shown for each path Visual Clickstream Analysis PAGE
26. Website Experience Research & Analytics WebEffective automatically shows the visual paths that people have taken for each task. Percentages show what % of people took that path with a screenshot of the page . PAGE
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34. Valient Solutions Market Research Website: www.valientsolutions.com Phone: 1.585.227.2600 Fax: 1.866.804.7364 Corporate Headquarters 470 Long Pond Road, Suite 270 Rochester, New York USA 14612 Scott D. Upham President & Chief Executive Officer E-Mail: [email_address] Phone: 1.585.227.2616 PAGE
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