A creative agency based in Bangalore with a team of nearly 50 people specializes in advertising, branding, and digital media. It has departments for creative services, account management, and digital studio work. The agency believes in creativity that connects with customers, small dedicated teams, accountability, making work fun, and that creativity is not limited to one department. It provides services to clients in various industries such as automotive, e-commerce, education, fashion, food, media, real estate, and technology.

3. A full-service creative
shop based out of
Bangalore with a team
of nearly fifty.
Creative : 20
Account Management : 14
Template (Studio Arm): 8
Admin & Support: 6

4. Five Beliefs
•
A full-service
Creativity is not always about making a better TV spot. It is
about finding more creative ways of connecting with the
•
creative shop based
customer.
Compact, flat teams dedicated to a smaller set of brands are
out of Bangalore
better suited to today’s on-the-go environment than large
lumbering hierarchies.
•with a team of forty
We will be fully accountable for the work we create, and if
necessary we will demonstrate this by linking our
remuneration to the performance of our client’s brands.
Creative : 15
• Working in temple and working with temple must be fun.
Servicing: 11
• Creativity cannot be something that is(Studio Arm): a
Template restricted to 8
department. Admin & Support: 6

5. Our Clients

6. Automotive

7. E-Commerce

8. Education
In-school teaching platform
School network

9. Fashion & Retail

10. Fashion & Retail

11. Foods
Classiques

12. Media & Entertainment

13. Real Estate

14. Technology

15. We check all the boxes
Online Creatives
Brand & BTL
Identity & Mass Instore /
Clients Communication (Activations
Packaging Media Last Mile Web Social
Strategy & Events)
Automobile
E-Commerce
Education
Foods
Media and
Publication
Real Estate
Retail
Sports and
Entertainment
Technology

16. YPayCash

17. Objectives:
1) Change a lifelong habit of a consumer
2) To earn their trust

18. Some Key Questions

19. Q. What is the convenience factor YPayCash is
really addressing here?

20. Q. What are the barriers to the change of
consumer behavior?

21. Q. What kind of security concerns will
consumers have in having an e-wallet?

22. Q. Is English literacy a key factor in inhibiting
the growth of this product?

23. Q. Is my deposit safe with YPayCash?

24. Q. What is the minimum number of
establishments YPayCash needs to make this
form of payment, a prevalent practice?

25. Q. What are the barriers to the change of
consumer behaviour?

26. The Background:
Launch of YPayCash an RBI approved mobile payment platform which
enables customers to pay using their mobile phones

27. Target Group:
23 + M&F
Owns a smart phone and has a bank account.

28. Positioning:
YPayCash. Your mobile is your wallet now.

29. Reasons to Believe:
Approved by RBI
You are in control (the mobile is in your hands)
Instant (less than 5 seconds)

30. Creative Extensions:
Print ad
Radio Jingles
Outdoor
Newspaper inserts
Webvertising
Proximity Branding (QS restaurants, medicine shops and shopping malls etc)
Co-promotions
Corp Bank Customer promotions

31. Timelines:
Concept Presentation and Budget 15th Nov – 30th Nov
Fine tuning of Creatives 1st Dec – 10th Dec
Rollout of Creatives 15th Dec

32. Selected Case Studies
Indigo Nation | Reva | Satva Getrim | Deccan Chronicle | ngpay

44. Collaterals

45. 2:3 Portal

46. 2:3 Portal

47. 2:3 Portal

48. 12X12 Portal

49. 12X3 Shelf Strip

50. 12X12 Portal

51. 12X3 Shelf Strip

52. 12X12 Portal

53. 12X3 Shelf Strip

54. 12X12 Portal

55. 12X3 Shelf Strip

56. 12X12 Portal

57. 12X3 Shelf Strip

58. 12X12 Portal

59. 12X3 Shelf Strip

60. Carpet Design

61. Advertorial

62. 4 Page Newspaper Insert
Option 1

63. Page 1

64. Page 2, 3

65. Page 4

66. 4 Page Newspaper Insert
Option 2

67. Page 1

68. Page 2, 3

69. Page 4

70. Bus Branding

71. Volvo Bus Branding- Window Side

72. Volvo Bus Branding- Door Side

73. Volvo Bus Branding- Rear

74. Carry Bag

75. Bag Size: 33.5cm(w)X40cm(h)

76. Bag Size: 33.5cm(w)X40cm(h)

77. Bag Size: 24cm(w)X34cm(h)

78. Bag Size: 24cm(w)X34cm(h)

79. Cap & T-shirt design

80. T shirt design

81. T shirt design

82. T shirt design

83. Cap design

84. Badge design

85. Webpage Design

86. Home Page

87. DUDEISM

88. WORKOHOLISM

89. MAVERICKISM

90. More
Wallpapers
would be added
in this zone

91. Store locator

92. Visitor’s Book

100. Business Insight Action & Result
7 years later the market had changed, the client had This campaign was launched across mediums (Print,
changed, the proposition of contra formals (which online + social, in store & BTL was noticed widely in
Temple had helped Indigo Nation to build) had been Bengaluru. This resulted in quite a stock turnover
stolen by everyone and sub-brands of ranges for young across the retail formats (Exclusive & multi brands)
men had been launched. Indigo Nation had to move on.

123. Business Need Action & Result
Reva I is a 10 year old product. How can the product 75% of the actual drivers of Reva I are women, so why not
be positioned to the (actual) tg and still be relevant use this platform to talk to the ‘actual’ tg.
commercially.
The campaign was tuned perfectly to the Women TG and
also backed with an online campaign based on gifting (to
wife, daughters and parents). The online campaign garnered
1000 qualified enquiries and the print campaign got enough
leads to keep the factory busy.

125. Old GETRIM Packaging

126. Old GETRIM Packaging

127. Old GETRIM Packaging

128. New
GETRIM
Packaging

129. New
GETRIM
Packaging

130. New
GETRIM
Packaging

131. 2-Fold Leaflet

132. 3-Fold Leaflet

133. Leaflet

134. Leaflet

135. Leaflet

136. Dropdown

137. Dropdown

138. Dropdown

139. Poster

140. Poster

141. Poster

142. Shelf Strip

143. Shelf Strip

144. Shelf Strip

145. Standee

146. Standee

147. Standee

148. Strip Ad

149. Strip Ad

150. Strip Ad

151. Strip Ad

152. Strip Ad

153. Strip Ad

154. Strip Ad

155. Strip Ad

156. Strip Ad

157. Strip Ad

158. Matrimonial Ad

220. DC UNRELEASED

228. App Design Development

233. Website development

235. Mobile Website development

236. Vertical Design:

237. Horizontal Design:

238. Creatives for Air

239. Emailer

240. Emailer

241. Emailer

242. GoAir Handout

243. GoAir Handout

244. Emailer

245. Emailer

246. Emailer

247. Emailer

248. Air India Banners

249. Air India
Landing Page

250. Emailer

251. Emailer

252. Emailer
Creatives for Rail

253. Emailer

254. Emailer

255. Emailer

256. Emailer

257. Emailer

258. Emailer

259. MyDala Slides

260. Creatives for shopping n gifting

261. Emailer

262. Emailer

263. Emailer

264. Creatives for Bus

265. Emailer

266. Emailer

267. Neeta travel
landing page

268. Neeta Travels
handout

269. Neeta Travels
handout

270. Emailer

271. Creatives for Cinemas

272. CINEMAX Poster

273. CINEMAX Web
banner

274. CINEMAX Handout

275. CINEMAX Analogue Slide

276. CINEMAX Digital Slide

277. CINEMAX Emailer

278. INOX Emailer

279. INOX Analogue Slide

280. INOX Digital Slide

281. INOX Banners for Inox website

282. PVR Poster

283. PVR Poster

284. Snapdeal.com Slides

285. Cinemax Poster

286. Cinemax Standee

287. Cinemax Digital Slide

288. Cinemax Analogue Slide

289. Creatives for ngLounge

290. Icons

291. Packaging Sticker

292. E mailer

293. E mailer

294. E mailer

295. E mailer

296. E mailer

297. E mailer

298. E mailer

299. E mailer

300. E mailer

301. E mailer

302. E mailer

303. E mailer

304. E mailer

305. E mailer

306. E mailer

307. Creatives for IPL

308. E mailer

309. Creatives for recharges n top-ups

310. E mailer

311. Creatives for ATMxpress

312. E mailer

313. E mailer

314. E mailer

315. E mailer

316. E mailer

317. E mailer

318. E mailer
Misc. Creatives

319. E mailer

320. E mailer

321. Citibank Screenshots

322. Cinepolis Slides

323. Cinepolis Slides

324. Cinepolis Slides

325. Cinepolis Slides

326. ngLounge screenshots

327. ngLounge screenshots

328. Bus shelter Branding

329. Bus shelter Branding

330. Tab wrap
design

331. ngpay facebook cover design

332. Hoardings for travel on ngpay

337. In App Creatives

338. Banners

339. Flow Ads

340. THANK YOU