1. social
media
as
a
recrui-ng
equalizer
@jessica_lee
@APCOjobs
FB.com/joinAPCO

2. they’re
watching
me,
so
help
a
sister
out
and
tweet
cau?ously
about
this
session.
for
real.

3. what
influences
my
work
–
i
am:
an
HR
gal
first
&
foremost-­‐-­‐
not
super
tech
savvy-­‐-­‐
really
unorganized-­‐-­‐
an
introvert-­‐-­‐
cheap-­‐-­‐

4. about
my
company
-­‐
global
firm.
PR/communica?on
consul?ng.
500+
ees,
$115k
mill
in
revenue.
HR
team
of
15.
highly
compe??ve
environment.

5. nov
2007
apr
2008
feb
2009
july
2009
today
mar
2008
june
2008
june
2009
aug
2009

6. 4
fundamental
social
media
principles

7. 1.
par-cipa-on
and
conversa-on

8. 2.
popularity
doesn’t
necessarily
maVer

9. 3.
let
go
of
control.
influence
or
lead.

10. 4.
authen?city
maVers.

11.
regardless
the
or
social
network,
four
steps

12. LURK
just
read
stuff
first…

13. Are
job
I’m
hiring
an
intern!
START
or
onversa?on
JOIN
boards
dying?
Which
are
you
Referrals?
using?
a
c
Have
you
ever
heard
I
need
a
(interact)
of
the
trainer
John
Spence?
Any
good?
turnover
Someone
make
I
hate
calculator!
me
laugh.
It’s
been
a
hard
day.
monster.com
I
love
my
&
cancelled
I
read
this
really
company.
Free
good
ar?cle
on
my
contract
employee
pizza
and
beer
engagement!
every
too!
Thursday!

14. DECIDE
begin
as
an
organiza-on
jump
in
as
an
individual

15. your
own
brand…
(share
knowledge)

16. oh
the
places
you’ll
with
go…
social
media

17. the
social
recrui?ng
puzzle.
1
employment
branding
2
sourcing
candidates
3 building
community

18. inten-onal
–
@APCOjobs
c/joinAPCO

19. accidental
–
@jessica_lee
Fisdul
of
Talent

20. also
accidental
–
“thought
leadership”
“i
read
your
piece
in
glamour
magazine
and
thought
it
was
so
cool
to
see
someone
from
our
industry
highlighted,
and
a
recruiter
no
less…
i
also
saw
that
you’re
recrui?ng
for
NYC
professionals…”
“holy
cow,
you’re
not
like
my
HR
people.
they
don’t
do
any
ac?ve
recrui?ng
or
understand
my
work.
i
would
want
to
be
recruited
by
someone
like
you.”

21. you’re
online
-­‐
so
what?

22. i
will
monitor
our
facebook
account
daily.
i
will
not
to
step
on
the
marke?ng
team’s
toes.
i
will
be
social
and
actually
talk
to
candidates.
i
will
not
not
send
‘bot
messages
out.
i
will
not
get
mad
when
people
copy
me.
i
will
try
to
get
used
to
being
watched.
i
will…

23. it’s
all
about
jessica
(?)

24. imita?on
is
the
sincerest
form
of
flaVery.

25. turf
wars
may
happen

26. welcome
to
the
fishbowl.

27. “14
minutes
into
the
interview,
you
realize
that
it’s
just
not
a
sheen
you’re
seeing
on
his
face
–
he’s
swea?ng.
profusely
swea?ng…
the
sweat
has
even
gathered
around
his
shirt
collar
which
almost
appears
as
if
it
is
bleeding
with
the
top
half
of
his
collar,
the
part
touching
his
neck,
darker
than
the
rest
of
his
collar
because
of
the
sweat
dripping
off
of
his
noggin…”

28. haterade,
anyone?

29. i’m
actually
not
that
popular,
and
that’s
OK.