Siren-Communication is a Marketing Communications and PR Agency operating from Singapore in the South-East Asian region.
Through our unique proposition of putting brand reputation at the heart of commercial success, we focus on communication to increase brand value.
Our experienced consultants research and develop integrated strategies to ensure your messages are consistent and resonate with stakeholders across relevant channels.
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Siren-Communication Agency Credentials
1. Agency Profile The information contained in this document must not be reproduced, or transmitted in any form by means electronic, mechanical, optical, photocopying, recording or otherwise, without the prior consent of Siren-Communication.
10. Senior Executive, PR & Social Media Victoria has corporate & marketing communications experience in the financial, pharmaceutical and research industries where she has worked with global brands including NGOs and governments, while based in The Netherlands. She developed branding campaigns for Atradius, a global B-to-B credit insurance company across integrated media channels; managed international clients’ businesses including NGO’s and governments at IDA, and was Media Analyst for the Amsterdam School of Communications Research (ASCOR), where she developed qualitative and quantitative analytical techniques for framing EU affairs in the European media landscape. An avid networker, she specializes in managing fast-paced media to develop relationships with stakeholders. Victoria also has significant experience as a congress and events coordinator. Having studied Modern Languages in three different European Universities (Spain, France and Belgium) Victoria holds a MSc in Media and Communications from the University of Amsterdam. Victoria Orellana http://sg.linkedin.com/in/victoriaorellana Corporate Affairs Manager
11. Senior Executive, PR & Social Media Over the past four years Rekha has worked with renowned brands across the corporate, consumer, healthcare and wellness sectors. She plays an integral role in creating awareness, coordinating brand strategies, building association and recognition through strategic communication planning and strong execution. She has previously worked with Philips Consumer Electronics where she successfully launched the next-generation Ambilight TV, amongst other key hero products. She garnered coverage across all media platforms comprising dailies, broadcast, fashion & lifestyle, F&B and technology. She was instrumental in securing product placements at fashion boutiques and F&B outlets for added exposure. The last three years she has delivered strong results for Procter & Gamble (Oral-B and Whisper), National Library Board, Sanofi Pasteur, CIBA Vision and Businesses For Families Council (MCYS). Rekha has significant experience in branding communication and corporate profiling, and online media and blogger relations management. Rekha Indiran http://sg.linkedin.com/in/rekhaindiran Senior Executive, PR & Social Media
12. Blogger Relations & Social Media Talya has 8 years experience in marketing and communication across the consumer, arts and not-for-profit industries. She has worked both in-house and agency-side, developing and executing marketing and communications programmes across traditional and new media. Clients she has worked with include Budweiser, Buena Vista Home Entertainment, Mr Kipling, Sharwoods, Virgin Atlantic, Vodafone. She has also worked at the Victoria and Albert Museum (one of the leading Museums in the UK and globally) and Greenhouse (a leading London youth charity). Talya specialises in building brand awareness, online advocacy, writing editorial and community outreach through social networking sites including Facebook, Twitter, and other community sites. She manages blogger outreach programmes and builds active brand ambassador networks for clients. At Siren, she is currently developing and managing key online channels for various communication programmes leveraging social media. Talya Stone http://sg.linkedin.com/in/talyastone
13. Senior Executive, PR & Social Media Joelle comes with sales and marketing experience with MNCs in various industries including management system consulting and certification, automotive, media and recruitment. Her focus in recent years has been on corporate business-to-business client servicing and has worked with international brands in the oil and gas, offshore and marine construction and logistics sector. Prior to joining Siren, Joelle worked as Account Manager (Asia Pacific) with Upstream, an award-winning oil and gas newspaper focused on news in the international oil and gas upstream sector. Her experience with the international news provider has afforded her an astute awareness of the value of news exposure for businesses. She graduated from Singapore’s Nanyang Technological University with a Degree in Business and now manages relations with the local Chinese media for her clients in the training and technology industries. Joelle Kong http://sg.linkedin.com/in/joellekong Senior Executive, PR & Content Development
14. Senior Executive, PR & Social Media Suren joined Siren-Communication having completed a Bachelor’s degree at Singapore Management University (SMU) where he specialized in Brand Development, Consumer Behaviour and Strategy. Previously, Suren completed an internship at Oracle Corporation in the Corporate Communications Department, where his role involved updating and monitoring Oracle JAPAC’s Social Media portals and crafting content for various media channels. He was also a Volunteer Leader in the YMCA Programmes and Events Department, helping organize and execute programmes like the Citibank-YMCA Youth for Causes Programme aimed at encouraging volunteerism in Singapore and raising money for Non-Profit Organisations (NPOs). At Siren, he researches channels for communication and develops content for online avenues including social media to increase clients’ brand awareness. Suren Rastogi http://sg.linkedin.com/in/surenrastogi Executive, Content Development and Social Media
18. Today - 2010 The Straits Times Digital Life - 2010 The Straits Times Prime News (3 rd Page) - 2009 The Business Times - 2009 HWM - 2009
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20. Media Coverage The Straits Times – Digital Life Today Newspaper Computerworld Singapore Channel NewsAsia The Straits Times – Digital Life Channel News Asia - Asia Business Tonight
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22. Human Resources Magazine Media Interview with China Business News in Shanghai Media Interview with Oriental Morning Post in Shanghai MediaCorp Channel 8 – Good Morning Singapore Interview
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24. Media Coverage JobsDB Business Times LinkedIn Facebook Twitter 938 Live – The Living Room Launched Training Vision ’ s e-newsletter
40. Contact Information 150 Cantonment Road, Block B, #03-06 Cantonment Centre Singapore 089762 +65 6317 6709 www.siren-communication.com
Notes de l'éditeur
IRENE - The Institute for Research and Education on Negotiation ESSEC IRENE ASIA: A platform for exchange on negotiation between Asia and Europe Growing exchanges between Asia and Europe are increasing the need for mutual understanding about culture, values, interests and negotiating styles: a new ‘silk road’. ESSEC IRENE, the leading research and education centre on negotiation and conflict management in Europe, aims to contribute to fostering this mutual understanding, building on its European roots and ESSEC ’s extensive reach in Asia, via the creation of its Asian branch – IRENE ASIA. Its goal is to become a platform for the exchange of ideas, and the enhancement of mutual understanding on negotiation, mediation and conflict management.
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