2. Online Professional Branding – Why?
Cause resume has to be limited to 2 pages
Cause recruiters are moving beyond your CVs ( to LinkedIns and Twitters )
Cause you are going to get googled
Cause People expect you to have online presence
Cause everyone else is already out there
Cause differentiation is getting difficult with every passing day
Cause you want to reach a bigger audience
…
7. Twitter branding tools
Profile
Account Name
Profile Description
Followers
People whom you follow
Tweets Other tools
Status messages - (Quotes, personal Twitter applications
updates, thoughts)
Shared Articles - (Your own blog,
news, other blogs)
Retweets
8. Key to Success
Size & Quality of network Relevancy
Size - More the merrier To the target group
Quality - Closer to the target
Awareness
group the better
Of the tools as well as their
Consistency impact
Usage frequency , purpose
Involvement
Focus With your own profile as well as
Topics, Subjects your network
9. Online Personal Branding
- A case Study
Blog started
for personal
branding in
October 2010
Blog
attracting 300
hits a month
till date
Content
distributed
through
LinkedIn and
Twitter
10. Online Personal Branding
- A case Study
Blog Featuring
in LinkedIn
Updates
Wordpress
app bringing
content from
blog into
LinkedIn
profile
16. Online Personal Branding
- A case Study
Improvement 75-100 odd hits on blog per week
in SEO
20-25 profile views on LinkedIn a week
People
adding me to 70 + followers on Twitter
their network
Ability to claim expertise through blog
Expansion in
network Blog as a proof of writing skills
Getting ….
branded with
focus and …..
expertise
…….