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Target Audience Characteristics

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The document discusses characteristics of target audiences for advertisements, including teenagers, accountants, and cyclists. For teenagers, ads use colorful cartoons and simple language to attract their attention. Ads targeting accountants have a formal design featuring people and complex words. Cyclist ads feature images of bicycles and focus on performance to appeal to modern cyclists.

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TARGET AUDIENCE CHARACTERISTICS PRESENTATION By Jonathan Ho
Teenagers
Teenagers ,[object Object],[object Object]
Teenagers
Teenagers
Accountant
Accountant ,[object Object],[object Object]
Accountant
Accountant
Cyclist
Cyclist ,[object Object],[object Object]
Cyclist
Cyclist
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