Mobile Research Trends

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Topics include: Gamification, HyperLocal Surveys, SoLoMo,

Business Technologie

Mobile Market Research Trends and SurveySwipe Demonstration January 30, 2012

Romi Mahajan, CMO, Metavana Andrew Jeavons, President, Survey Analytics John Nelson, VP, SurveySwipe

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Mobile Research Trends

1. Mobile Market Research Trends and SurveySwipe Demonstration January 30, 2012

3. Romi Mahajan, CMO, Metavana Andrew Jeavons, President, Survey Analytics John Nelson, VP, SurveySwipe

6. Gamification

7. Panel Communities

10. Mobile Ethnography

12. Please Scan before the presentation

13. Demonstration

Notes de l'éditeur

(Betty Adamou) Gamification in research means we have to utilise more than just badges and points. We must utilise creativity, think about the way we use language and ask survey questions and start giving respondents feedback. Gamification can allow us to mix qual and quant questions in a more interactive and engaging format which will force us to ask survey questions in a more natural, competitive-inducing way.
Time to start measuring what matter!