SoLoMo in Market Research

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Business Technologie

SOLOMO: HOW SOCIAL
MEDIA, LOCALIZATION, & MOBILE ARE
REDEFINING MARKETING INSIGHTS

Andrew Jeavons Charlie Rader
President, Survey Analytics Digital Insights Tools Leader, Procter & Gamble

Moderated by Lenny Murphy Steve Rappaport
Editor-in-Chief GreenBook ARF Knowledge Solutions Director & Author, Listen First!

Twitter: #mrxideas

Define “SoLoMo” based on your
experience and background

Twitter: #mrxideas

What is the impact of convergence
on the marketing function?

Twitter: #mrxideas

What does the SoLoMo trend
mean to market research?

Twitter: #mrxideas

What are some examples of how
companies are leveraging convergence
for real business impact?

Twitter: #mrxideas

Looking ahead 3 years, what will the
marketing and/or insight function will
look like as a result of convergence?

Twitter: #mrxideas

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1. SOLOMO: HOW SOCIAL MEDIA, LOCALIZATION, & MOBILE ARE REDEFINING MARKETING INSIGHTS Andrew Jeavons Charlie Rader President, Survey Analytics Digital Insights Tools Leader, Procter & Gamble Moderated by Lenny Murphy Steve Rappaport Editor-in-Chief GreenBook ARF Knowledge Solutions Director & Author, Listen First! Twitter: #mrxideas

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