I thn xapp_locationbased__platformads_shortbizplan_19082016_1-signed

The Hospitality Platform-ads
Project
Supported with
Beacons & GPS (Proximity & Location Based)
Technologies
Sourvinos Y. Mobile 00306987949107

! Push-enabled mobile app users
show higher engagement and
retention, lower abandonment
! Ecommerce was the real ruler:
Such apps saw a 278% increase in
launches among users with push
notifications enabled vs. disabled

Push notifications also improved
app retention. Users who had
enabled push messages were
between two and three times more
likely to launch the app over the
four months post-download.
Compared with ‘’Localytics’’ figure
of one in five apps being used just
once, this study found much lower
abandonment rates after one-time
use among push users: 11%.
Meanwhile, more than half of push-
enabled users (53%) accessed an
app 11 times or more after
download, vs. 38% of non-users.

Beacons on track to break the
400 million shipments mark by 2021

Global Tourist Industry Current developments

Statistics gives the most popular features available on the mobile apps of hotels
worldwide as of April 2015. It was found that 72 percent of hotels allowed to
make room reservations through their mobile app. 

➢ An ‘’all-in-one’’ location based Advertising Platform which addressed to the hospitality
industry (Hotels, Restaurants, Cafeterias, Bars, Pubs etc)
➢ Cost free downloaded mobile application which can be downloaded from Google Play
Store for Android devices and Apple Store for iOS devices.
➢ Runs in all kind of Bluetooth & GPS enabled latest smart phone models
➢ Offers extensive analytics, reporting, administrator’s back-end control board where every
user can have a real-time beacons check and change the push notifications adverts
anytime from anywhere, without the need of any support.
➢ Indoor (in-store), Outdoor (by foot, by car, on-the-go) and GPS (Geo-fencing & Geo-
location) on-the-air (Seaplanes) , on-the-boat (Cruise-Ship)
Push Notifications Personalized Ad Services supported with Beacon Technology
➢ Co-branding (zero building cost) Ho/Re/Ca outlets branded mobile apps
Based on a monthly low cost fee!

Each ’’i-THNX app’’ user that has already install the app :
➢ Receives in his/her smart phone, a location based Indoor or Outdoor real time
‘’push notification’’ offer , reward or a branded advert.
✓ In advance versions we will offer geo-location & geo-tagging services on specific
fencing zones (on the air / seaplanes , in the sea / cruise-ships etc)
➢ Saves time & money, when a user reaches in any indoor or outdoor active i-
beacon range (40-70meters) or entries in a requested fencing zone he-she gets a
triggered push notification for every available special offer , discount etc .
➢ Personalized beacon and geo-tagging , geo-fencing ‘’push notifications’’ which
means ‘’personalized’’ offers based on every traveler-consumer profile.
➢ Planning e-ordering & e-table services based on beacon indoor special offers
for every hospitality user interest, at the very last minute.

Mission
➢ Why iTHNXapp? We believe that Beacons technology is the new Universal eco-System for personalized
information & advertising, thus those who believe the same will follow us! Also, our belief and our
purpose is to make our community feels cool and happy because they will enjoy our ultimate services!
➢ How it works? We integrate in an ‘’all-in-one’’ platform different location based technologies like :
Beacons, GPS, 4G Wireless, where every company can choose a build in block advert scheme. Our main
cause is to offer hi-end quality services based on trust & loyalty.
➢ What is the iTHNXapp? Is a location based personalized advert platform that offers low cost indoor ,
outdoor , GPS push notifications promotions for low or medium accessibility outlets , mainly focus in
the Hospitality Market Segments (Hotels , Restaurants, Café-Bars n Pubs etc)
Vision
❖ ‘’To be the most innovative cross segment company in the beacon eco-System
Followed by the phrase ‘’Less Cost , More Quality ‘’
Statement
➢ “To attract and engage businesses & end-customers with the most innovative products and services based
on low cost & quality experience.”

➢ Hotels (Pool bars, restaurants, grills, BBQ’s , cafeterias)
➢ Airports - Hubs (Restaurants , Bars, Cafeterias, Fast Food & Grills)
➢ Cruises / Ferries (Restaurants, Self Service, Bars, etc)
➢ Casinos / In-house & in-boat (Restaurants , Bars , Game kiosks, Lottery)
➢ Seaplanes (on-the-fly GPS or 4G location based adverts)
➢ International Ports - Hubs (Fast Foods, Restaurants etc)
➢ Brewery Pubs, Wine Bars (indoor & outdoor)

Global
Cost per year 1 2 3 4 5
Salaries
——— ——— ——— ——— ———
CEO Y Sourvinos
€54,000 €54,000 €54,000 €54,000 €54,000
CIO V Pigadas
€54,000 €54,000 €54,000 €54,000 €54,000
Greek Team
——— ——— ——— ——— ———
Chief Marketing Officer
€27,000 €27,000 €27,000 €27,000 €27,000
Chief Financial Officer
€18,000 €18,000 €18,000 €18,000 €18,000
Legal Advisor
€16,000 €16,000 €16,000 €16,000 €16,000
Chief Technical Officer
€36,000 €36,000 €36,000 €36,000 €36,000
Senior Web Developer (Frontend)
€24,000 €24,000 €24,000 €24,000 €24,000
Web Developer
——— €12,000 €12,000 €12,000 €12,000
Senior Web Developer (Backend)
€24,000 €24,000 €24,000 €24,000 €24,000
Web Developer
——— €12,000 €12,000 €12,000 €12,000
Senior Mobile Developer (ANDROID)
€24,000 €24,000 €24,000 €24,000 €24,000
Senior Mobile Developer (IOS)
€24,000 €24,000 €24,000 €24,000 €24,000
Senior Designer
€18,000 €18,000 €18,000 €18,000 €18,000
Designer
€12,000 €12,000 €12,000 €12,000 €12,000
Designer
——— €12,000 €12,000 €12,000 €12,000
Animator
——— €18,000 €18,000 €18,000 €18,000
Marketeer
——— €12,000 €18,000 €18,000 €18,000
Balkania Team
——— ——— ——— ——— ———
Chief Marketing Officer
——— €27,000 €27,000 €27,000 €27,000
Legal Advisor
——— €16,000 €16,000 €16,000 €16,000
Web Developer (Frontend)
——— €16,000 €16,000 €16,000 €16,000
Senior Web Developer (Backend)
——— €20,000 €20,000 €20,000 €20,000
Mobile Developer (ANDROID)
——— €16,000 €16,000 €16,000 €16,000
Mobile Developer (IOS)
——— €16,000 €16,000 €16,000 €16,000
Senior Designer
——— €18,000 €18,000 €18,000 €18,000
Designer
——— €12,000 €12,000 €12,000 €12,000
Designer
——— ——— €12,000 €12,000 €12,000
Animator
——— ——— €16,000 €16,000 €16,000
Marketeer
——— €16,000 €16,000 €16,000 €16,000
Other Team
Data Analyst
——— €24,000 €24,000 €24,000 €24,000
Dev Ops
——— €27,000 €27,000 €27,000 €27,000
Beacons
——— ——— ——— ——— ———
Estimate Sticker beacons
€20,000 €120,000 €120,000 €120,000 €180,000
Estimate Proximity Beacons
€50,000 €200,000 €200,000 €200,000 €300,000
Server
——— ——— ——— ——— ———
HEROKU Service
€12,000 €20,000 €26,000 €26,000 €26,000
Microsoft Azure
——— €24,000 €36,000 €36,000 €36,000
Github Licences
€850 €2,000 €3,000 €3,000 €3,000
CloudFlare CDN
€2,500 €2,500 €5,000 €5,000 €5,000
CircleCI continues integration
€2,400 €2,400 €2,400 €2,400 €2,400
Jira Project Management Tool
€3,000 €3,000 €5,000 €5,000 €5,000
Backup Solutions (Google for Work)
€600 €1,000 €1,400 €1,400 €1,400
Marketing
——— ——— ——— ——— ———
Facebook Ads
€20,000 €60,000 €120,000 €120,000 €160,000
Google AdWorks
€20,000 €40,000 €50,000 €50,000 €70,000
Branding Advertising
€25,000 €25,000 €40,000 €40,000 €40,000
Other Solutions
€40,000 €40,000 €50,000 €50,000 €50,000
1

Items
——— ——— ——— ——— ———
Hardware equipment (Laptops,
Towers,Monitors, etc)
€50,000 €50,000 €15,000 €15,000 €15,000
Hardware equipment (Mobile
device,Tablet,SmartWatch)
€6,000 €6,000 €6,000 €6,000 €6,000
Software License
€8,000 €14,000 €14,000 €14,000 €14,000
Office (Greece)
——— ——— ——— ——— ———
Rent Office
€17,000 €17,000 €17,000 €17,000 €17,000
Office Equipment
€8,000 ——— €8,000 ——— ———
Petty Cash
€2,200 €2,200 €2,200 €2,200 €2,200
Electricity
€2,400 €2,400 €2,400 €2,400 €2,400
Office (Balkan)
——— ——— ——— ——— ———
Rent Office
——— €15,000 €15,000 €15,000 €15,000
Office Equipment
——— €6,000 ——— €6,000 ———
Petty Cash
——— €1,800 €1,800 €1,800 €1,800
Electricity
——— €1,800 €1,800 €1,800 €1,800
Other
——— ——— ——— ——— ———
Team Travel Budget
€20,000 €40,000 €40,000 €40,000 €40,000
Internet / Mobile Internet (3G/4G)
€5,000 €5,000 €5,000 €5,000 €5,000
Safe Cash Net
€53,795 €119,810 €131,800 €131,600 €153,000
MONTHS
——— 18 - 24 24 – 36 36 - 48 48 - 60
MARKET POOL
——— 1% - 3% 4% - 6% 7% - 10% 11% - 15%
Points of Interest (POI) 400.000 * ——— 4.000 - 12.000 16.000 - 24.000 28.000 - 40.000 44.000 - 60.000
Summary (expenses per annum) €699,745 €1,425,910 €1,557,800 €1,555,600 €1,791,000
Total Expenses €7,030,055
Balkan Region Target Countries Greece, Cyprus, Turkey, Bulgaria, Romania, Serbia, Bosnia, Croatia, Slovenia, Montenegro, Albania / Kosovo
All region total estimated population 150.000.000 citizens
All region total estimated tourists 100.000.000 tourists
Total number of potential users 250.000.000 users
Total number of Balkan Hospitality POI's * 400.000 Enterprises
2

Incomes (Year 1)
MONTHS 5 6 8 10 12
Incomes
Income for every store €30
Installation cost for every store €60 A special '' iTHNXapp installation kit & how to'' , included a number of beacons.
Package Free ( +0€ ) €0 1 Indoor & 1 Outdoor advert package
Package Pro ( +50€/month )
€50
free +4 Universal Adverts (indoor & outdoor) based on segments identification (ie late night push
notifications for sex shop addressed to adults market segment)
Package Silver ( +100€/month )
€100
free +10 Univeral Adverts (indoor & outdoor) based on segments identification (ie late night push
Package Gold ( under Discuss ) ——— Tailor Made Solution that covers all possible customers needs
Point of Interest ——— Greece Greece Greece Greece - Cyprus
Our Estimation ——— 200 400 800 1,400
Incomes from
sales + installations ——— €84,000 €312,000 €624,000 €1,092,000
package free (pieces) ——— 200 395 775 1,290
package pro (pieces) ——— 0 5 20 100
package silver (pieces) ——— 0 0 5 10
Summary €0 €84,000 €312,500 €627,000 €1,104,000
1

Incomes (Year 2)
MONTHS 5 14 16 18 20 23
Incomes
€50
free +4 Universal Adverts (indoor & outdoor) based on segments identification (ie late night push notifications for sex shop addressed
to adults market segment)
€100
free +10 Univeral Adverts (indoor & outdoor) based on segments identification (ie late night push notifications for sex shop addressed
to adults market segment)
Point of Interest
——— Greece - Cyprus Greece - Cyprus Greece - Cyprus Greece - Cyprus
Greece - Cyprus -
Bulgaria - Albania -
Bosnia - Serbia
Our Estimation ——— 2,200 3,000 4,000 5,000 6,200
Incomes from
sales + installations ——— €1,716,000 €2,340,000 €3,120,000 €3,900,000 €11,532,000
package free (pieces) ——— 2,060 2,700 3,700 4,700 5,700
package pro (pieces) ——— 100 200 200 200 400
package silver (pieces) ——— 40 100 100 100 100
Summary €0 €1,734,000 €2,380,000 €3,160,000 €3,940,000 €11,682,000
1

Incomes (Year 3)
MONTHS 5 26 29 32
Incomes
€50
free +4 Universal Adverts (indoor & outdoor) based on segments identification
(ie late night push notifications for sex shop addressed to adults market
segment)
€100
free +10 Univeral Adverts (indoor & outdoor) based on segments identification
segment)
Point of Interest
———
Greece - Cyprus -
Bosnia - Serbia
Greece - Cyprus -
Bosnia - Serbia - Turkey
Greece - Cyprus -
Our Estimation ——— 7,800 10,000 13,000
Incomes from
sales + installations ——— €8,892,000 €11,400,000 €14,820,000
package free (pieces) ——— 7,300 9,000 12,000
package pro (pieces) ——— 400 800 800
package silver (pieces) ——— 100 200 200
Summary €0 €8,982,000 €11,580,000 €15,000,000
1

Incomes (Year 4)
MONTHS 5 35 38 40 44
Incomes
€50
free +4 Universal Adverts (indoor & outdoor) based on segments identiﬁcation (ie late night push
€100
free +10 Univeral Adverts (indoor & outdoor) based on segments identiﬁcation (ie late night push
Point of Interest
———
Greece - Cyprus -
Greece - Cyprus - Turkey
- BALCANIA
- BALCANIA
- BALCANIA
Our Estimation ——— 16,000 20,000 23,000 26,000
Incomes from
sales + installations ——— €18,240,000 €22,800,000 €17,940,000 €39,000,000
package free (pieces) ——— 14,700 18,700 21,200 23,700
Summary €0 €18,480,000 €23,040,000 €18,150,000 €39,520,000
1

Incomes (Year 5)
MONTHS 5 48 52 56 60
Incomes
€50
free +4 Universal Adverts (indoor & outdoor) based on segments identiﬁcation
segment)
€100
free +10 Univeral Adverts (indoor & outdoor) based on segments identiﬁcation
segment)
Point of Interest
———
- BALCANIA
- BALCANIA
- BALCANIA
- BALCANIA
Our Estimation ——— 30,000 34,000 38,000 44,000
Incomes from
sales + installations ——— €45,000,000 €51,000,000 €57,000,000 €66,000,000
package free (pieces) ——— 27,700 29,700 32,700 38,700
Summary €0 €45,520,000 €51,920,000 €58,120,000 €67,120,000
Total €222,680,000
1

Year 1 2 3 4 5
Incomes
€2,127,500 €31,878,000 €45,060,000 €126,230,000 €177,160,000
Expenses
€699,745 €1,425,910 €1,557,800 €1,555,600 €1,791,000
Total
Proﬁt €1,427,755 €30,452,090 €43,502,200 €124,674,400 €175,369,000
R&D €142,776 €3,045,209 €3,045,154 €8,727,208 €8,768,450
Store Revenue (cost to acquire tickets) €214,163 €4,567,814 €7,830,396 €22,441,392 €35,073,800
Marketing Actions (extra marketing
activities) €142,776 €3,045,209 €4,350,220 €12,467,440 €17,536,900
Other Investment (our incubation seed
capital for other projects) €0 €1,522,605 €2,175,110 €6,233,720 €8,768,450
Investors annual ROI (every year we will
return the 50% of the capital invested
from investors)
€928,041 €18,271,254 €26,101,320 €74,804,640 €105,221,400
1

16
Vassilis Pigadas
CIO / Founder 
vassilis.pigadas@gmail.com
• Android Developer since 2008
• Android Engineer 
at Nimber (2015 - present)
• Android Engineer  
at Pinnatta (2014-2015)
Yannis Sourvinos
CEO / Founder 
survinos@gmail.com
• VP Biz Dev in Penny Cloud
Tech (Vancouver BC)
• Micros-Fidelio (Athens /
Corfu) holding the position of
Regional Manager and Key Account
manager for Hospitality Segment
• Fluent Greek & English and
base Italian
• VP Business Development
(Canadian Startup 2010-2016)
• MBA from West Hartford
University 1998-2004
• Studied also Internal
Combustion Engineering
• Head market Analyst in Pandoo
TEK (Vancouver BC)
OUR TEAM
• over 20 app at Google Play
• Master from Aristotle University
(Informatics & Management)
• Bsc Computer Science &
Biomedical Informatics.

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