This document outlines plans for an online community called Safe in Common, which aims to bring together stakeholders to advance injection safety and reduce harm from unsafe injections. The community will provide education on injection safety topics, opportunities for discussion, and ways for members to take action and advocate for change. It will launch in November 2010 to mark the 10th anniversary of the Needlestick Safety and Prevention Act and will be supported and hosted by a medical device company.

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SafeInCommon.org
An Online Community

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Today’s presentation:
• What is Safe in Common?
• What is Injection Safety?
• The Opportunities
• Our Mission and Goals
• Our Community and its Stakeholders
• Themes and Topics
• Structure and Interaction
• Promotion and Supporting Activities
• Sponsor Profile
• Next Steps

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What is Safe in Common?
• An online community:
Multiple stakeholders concerned about
unsafe injections can come together
• A Call to Action:
Actively advancing injection safety
outcomes
• A Manifesto:
A means to state beliefs and grow
awareness

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What is Injection Safety?
• Injection safety, or safe injection practices, is a set of measures
taken to perform injections in an optimally safe manner for
patients, healthcare personnel, and others.
• A safe injection does not harm the recipient, does not expose the
provider to any avoidable risks and does not result in waste that
is dangerous for the community.
• Injection safety includes practices intended to prevent
transmission of infectious diseases between one patient and
another, or between a patient and healthcare provider, and also
to prevent harms such as needlestick injuries.
US Center for Disease Control (CDC). 2009

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Opportunities
• To become a catalyst for improving
injection safety and reducing harm.
• To realize our vision - a world in
which every injection is simple and
safe.

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Our Mission
• A global community (movement) – of
healthcare workers, home users,
industry/advocacy groups, public – joined
together to enhance and save lives by
raising awareness, support and bringing
the safest and simplest injection practices
to people around the world.

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Goals
• To Raise Awareness
– Patient to healthcare worker
– Healthcare worker to patient
– Patient to community
• To Bring About Change
– In standards
– In levels of protection
– In access
– In technology

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Community Make Up
• Advisory Board - Guide the community /
governance, bring in other supporters,
help define / moderate content
• Alliances - Contribute content, help raise
awareness, co-promote, financial support
• Members - Sign petition, share stories,
donate

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The Stakeholders
• Healthcare workers
• Patients who self-administer
• Unions
• Government agencies
• The public
• Harm reduction advocates
• Vaccination programs
Types of Alliances:
– Non-profits
– Associations
– Medical schools / institutions
– Practitioners
– Journalists
– Government
– Pharma / Distributors

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Key Themes – Healthcare
Workers
• Injection Safety Goals
– Providing safe, effective patient care
– Protection from harm, minimization of stress
– Pursuit of routine injection procedures
• Injection Safety Desires
– Minimal pain and lifestyle inconvenience with
devices that do not put them or their loved
ones at risk of harm

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Key Themes – Patients
• Injection Safety Goals
– Maintaining health, with minimal disruption
to daily life
– Intuitive, affordable injections with sharp
needles
– Convenient disposal to protect others from
injury
• Injection Safety Desires
– Convenient procedures and affordable
products that are safe and convenient to
dispose

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Topics for Discussion
• Needlestick injuries (HCW, first responders, public)
• Proper aseptic techniques for patient care
• Safety-engineered medical devices
• Preventing reuse and sharing of non-sterile equipment
• Needlestick prevention laws around the world
• Safe disposal of non-sterile equipment
• Patient self-injection outside of healthcare settings
• Vaccinations by NGOs / developing countries
• Harm reduction programs

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Safe in Common – a highly
interactive experience!
• Learn
– Blogs: from key opinion leaders
– Resources and links: find information
– News: news important to the
cause from around the world
– Events: members can
post to the calendar
- Tools: Cost calculators, links

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• Contribute and Connect
– Share stories: send us your content, pics and
video
– Discussion forum: start or comment on a topic,
ask a question
– Connect: with your peers and like-minded groups
– Surveys: participate in surveys on industry matters
– Get support: if you have suffered a needlestick
Safe in Common – a highly
interactive experience!

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Safe in Common – a highly
interactive experience!
• Take Action
– Dynamic Manifesto: ongoing
document on what injection safety
means
– Advocate: sign a petition or join an
event
– Donate: time or resources to the
cause

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Planned Features / Tools
• Regular polls / surveys on topics relating to injection safety
• Annual needlestick survey in conjunction with the ANA
• Report a needlestick injury / what to do when you get one
• Talk about your needlestick injury experience
• Links relevant journal articles, papers, conference reports
• Best practice videos for various procedures (youtube / onsite)
• Accredited webinars on subjects relating to injection safety
• Stories on how needlestick prevention laws are adopted
• International map showing transition to injection safety

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Planned Features / Tools
• Recommended steps for evaluating safety products
• Post feedback on evaluation of products
• Calculate true costs of sharps injuries / safety
syringes
• Tick-test – is your healthcare facility compliant?
• List of facilities issued with citations for
noncompliance
• Test the maturity of your injection safety programs

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Promotion / Support Activities
Safe-In
Common.
com
links to/from
partner/contributor
sites
relevant industry
blogger sites
social networks
micro-blogging
sharing sites
Public Relations Advertising
Direct Marketing Events
Cause Marketing Foundation

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Sponsor Profile
• NASADQ listed (UNIS), emerging global leader for innovative safety
devices.
• Design, develop and supply best-in-class syringes for use by healthcare,
pharmaceutical and patients who self-administer.
• Products allow operators to control the speed of passive (automatic)
needle retraction directly from patient to barrel, protecting those at risk of
needlestick injury, also prevent re-use.
Our role:
• To supply staff and resources to plan, build and maintain the community
• To coordinate and implement promotional and supporting activities
• To work with the advisory board on shaping the community

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Next Steps
1. Safe In Common was “soft launched” at APIC 11 July 2010
1. Association of Professionals in Infection Control
2. Collected stories at the event (separate branded booth)
3. Landing page with intro video and teaser content
4. Ability to sign up / online advertising (Healthcare Purchasing News)
2. Build coalition – do we have your support?
3. Populate site with blogs and real stories
4. Hard launch 4 November 2010
5. Anniversary of Needlestick Safety and Prevention Act
1. 10 year anniversary Nov 2010 - support activities