Utilized with MKT597 Digital and Social Media Marketing at the University of Alabama. This presentation focuses on LinkedIn, Twitter, and online fact versus fiction. Case examples of RefactorU LinkedIn Company Profile and Global Foresight LinkedIn Group as well as Shake Shack's Twitter account are highlighted. An excellent TEDTalk by Markham Nolan explores the ideas around fact checking online resources and how this affects modern day online journalism and modern day social media references.

1. LinkedIn, Twitter, &
Online Fact v. Fiction
By: Susan Fant
www.susanfant.com / www.castlesandsllc.com
These Slides are for Educational Purposes Only
The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013

2. LinkedIn & Social Media
http://www.linkedin.com/today/post/article/20130204192726-2967511-great-video-for-
convincing-your-boss-to-care-about-social-media

3. LinkedIn Profiles

4. Following Companies

5. Company Profiles

6. Presenting Solutions

7. Making Connections

8. Influencers

9. Groups

10. Managing a Group

11. Group Targeting

12. Understanding Group Growth

13. Twitter
http://www.youtube.com/watch?v=ddO9idmax0o

14. Personal Vs. Company Twitter Profiles
• What are you doing? (Person – Person)
• What is the company doing? (Company –
Person)
• How do we respond to each other? (Person-
Person & Company-Person)

15. How Companies Respond Via Twitter
The Case of the Shake Shack Fries

16. Customers and Responses

17. Direct Responses

18. How Do We Tell Online
Fact from Fiction?
http://www.youtube.com/watch?v=sNV4yIyXXX0

19. Questions?
@snoopy
@woodstock
@snoopygrams